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LeBron Praised For "Stellar Comedic Turn" In Upcoming Apatow Film "Trainwreck"

Published in SportsBusiness Daily on 07 / 02 / 15

Audiences "will surely flip" for Cavaliers F LEBRON JAMES ' "stellar comedic turn playing a version of himself" in the upcoming film " TRAINWRECK ," according to Sara Vilkomerson of ENTERTAINMENT WEEKLY. Director JUDD APATOW said, "It's not just a cameo. It's a real role and he kills in ever...

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Tags: People and Pop Culture, NBA, Cleveland Cavaliers

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03/03/98
B&E SPORTS MARKETING LOOKING FOR MOTORSPORTS SPONSORS

A new company owned by BILL FROMM, DAN FROMM and JOE SCIARA last month formed B&E SPORTS MARKETING. The new company, "looking for ways to marry corporate sponsors to sports-marketing opportunities," i

Tags: ESPN, NASCAR, R J Reynolds, People and Pop Culture, Sprint, Walt Disney

03/03/98
NAMES IN THE NEWS

On Sunday morning outside of S.F., LATRELL SPREWELL "lost control of his car and caused another to flip. There were no major injuries, no tickets issued. The accident is under investigation" ("SportsC

Tags: CBS, ESPN, People and Pop Culture, Viacom, Walt Disney

03/03/98
EXECUTIVE TRANSACTIONS

BRANDWEEK''s Terry Lefton reports that SI''s Dir of International Publishing & Olympics MERRILL SQUIRES is leaving to become a partner in Dallas-based The Marketing Arm (BRANDWEEK, 3/2)....The LPGA na

Tags: HNTB, LPGA, Sports Illustrated, People and Pop Culture, Toronto Blue Jays

03/02/98
OLYMPIANS RETURN TO LATE NIGHT SHOWS OVER THE WEEKEND

PICABO STREET appeared on the "Tonight Show" with Jay Leno on Friday. Street, on her family: "It''s not like we''re grungy hippies that don''t shower and things like that. There''s a lot of fallacies

Tags: CBS, NBC, People and Pop Culture, TBS/TNT, Viacom

03/02/98
NAMES IN THE NEWS

CBS''s ANDY ROONEY: "My major complaint about television coverage of all sports events, not just the Olympics, is that producers don''t understand how important pauses are for viewers. ... Television

Tags: ATT, CBS, ESPN, General Motors, NBC, San Francisco Giants, People and Pop Culture, USOC, Viacom, Walt Disney

03/02/98
POLLACK RESIGNS AS PUBLISHER OF THE SPORTS BUSINESS DAILY

JEFFREY POLLACK, President & Publisher of THE SPORTS BUSINESS DAILY, has resigned from his position. Pollack: "As reported this weekend, Times Mirror has purchased InterZine Productions, owner of THE

Tags: People and Pop Culture

03/02/98
EXECUTIVE TRANSACTIONS

The Giving Back Fund, a MA-based charity dedicated to helping athletes and entertainers create and manage charitable foundations, hired HADLEY MORASH as Dir of Client Relations, and EDWARD PESELMAN as

Tags: Sports Illustrated, People and Pop Culture

02/27/98
EXECUTIVE TRANSACTIONS

ANDY DOLICH was named Exec VP/Strategic Marketing & Sales of CA-based Advantix, Inc., a provider of automated ticket systems and services to entertainment and sports venues (Advantix)....Sports Specia

Tags: CBS, Minnesota Timberwolves, News Corp./Fox, NFL, Sara Lee, People and Pop Culture, Viacom

02/27/98
MICHELLE, YOU'LL NEVER GET A NIKE DEAL TALKING LIKE THIS!

MICHELLE KWAN was a guest on the "Tonight Show." Kwan: "People say, ''You lost the gold, how do you feel?'' And I''m like, ''I didn''t lose the gold. I won the silver''" (NBC, 2/26). U.S. Olympic spee

Tags: CBS, NBC, People and Pop Culture, Viacom

02/27/98
NAMES IN THE NEWS

Cavs GM WAYNE EMBRY will be honored tomorrow when he will be named the ''98 Black Professional of the Year by the BLACK PROFESSIONALS ASSOCIATION (AKRON BEACON JOURNAL, 2/27)....Mariners SS ALEX RODRI

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