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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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02/25/97
NAMES IN THE NEWS

BUSINESS WEEK''s David Leonardt reviews IU Urban Policy Professor MARK ROSENTRAUB''s new book, "Major League Losers: The Real Cost of Sports and Who''s Paying For It." The work, published by Basic Boo

Tags: People and Pop Culture, Washington Redskins

02/24/97
EXECUTIVE TRANSACTIONS

Fox''s STACEY MARKS-BRONNER is stepping down as head of marketing for the network after nine months, to be replaced by Fox Sports Marketing Exec GEORGE GREENBERG (HOLLYWOOD REPORTER, 2/23)....JOHN FAL

Tags: Cablevision, Madison Square Garden, News Corp./Fox, People and Pop Culture

02/24/97
NAMES IN THE NEWS

PRESIDENT CLINTON was a guest of Bullets/Caps Owner Abe Pollin at USAir Arena for Friday''s Bulls-Bullets game. Clinton became the first president to attend an NBA game since Jimmy Carter in ''79 (MUL

Tags: Chicago Bulls, ESPN, IMG, NBA, People and Pop Culture, Walt Disney

02/21/97
NAMES IN THE NEWS

The MLB Giants gave BARRY BONDS a two-year contract extension worth a guaranteed $22.9M, including an option year for 2001 that could put the package at $30.7M. The entire package, tops the annual ave

Tags: Chicago White Sox, MLB, San Francisco Giants, People and Pop Culture

02/21/97
EXECUTIVE TRANSACTIONS

The Bullets named CHUCK DOUGLAS Director of Player Personnel. This season marks Douglas'' 12th year with the Bullets (Bullets)....STEPHEN LIQUORI has been hired as Dir of Premium & Custom Sales and DA

Tags: People and Pop Culture

02/21/97
NASCAR NAMES SCHIFFMAN TO VP/STRATEGIC MARKETING POST

STEVE SCHIFFMAN has been named VP/Strategic Marketing for NASCAR. Schiffman will oversee all of the sanctioning body''s marketing activities from its recently opened New York City office. He joins NAS

Tags: NASCAR, People and Pop Culture

02/20/97
NAMES IN THE NEWS

The MLB Giants invited Olympic decathlon gold medalist DAN O''BRIEN to work out with the team on Saturday in an attempt to "reinforce the importance of top fitness" for their players (S.F. CHRONICLE,

Tags: NASCAR, NBC, News Corp./Fox, Orlando Magic, RDV Sports, San Francisco Giants, Sports Illustrated, People and Pop Culture

02/20/97
EXECUTIVE TRANSACTIONS

Fila USA named two new additions to its hardgoods division. DOUGLAS GORDON will serve as VP/Sales and LISA KANTOR as Product Manager (Fila)....Streetball Partners Int''l appointed DRUE CARNEY to VP/Ev

Tags: Fila USA, People and Pop Culture

02/20/97
FOX/LIBERTY NETWORKS NAMES BALL PRESIDENT & COO

ANTHONY BALL has been named President & COO of Fox/Liberty Networks, where he will oversee all operations of the Networks. Ball will continue in his position as President & COO of Fox Sports Int''l, w

Tags: BSkyB, Cablevision, New York Liberty, News Corp./Fox, People and Pop Culture

02/19/97
EXECUTIVE TRANSACTIONS

STEVE WILSON was named VP/Ops for World Golf Village, (World Golf Village)....Strike Ten Entertainment named BRAD McMAHON VP/Strategic Partnerships. He spent the past six years in marketing and corpor

Tags: CBS, ESPN, New Orleans Saints, People and Pop Culture, Viacom, Walt Disney, Wilson Sporting Goods

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