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LeBron Praised For "Stellar Comedic Turn" In Upcoming Apatow Film "Trainwreck"

Published in SportsBusiness Daily on 07 / 02 / 15

Audiences "will surely flip" for Cavaliers F LEBRON JAMES ' "stellar comedic turn playing a version of himself" in the upcoming film " TRAINWRECK ," according to Sara Vilkomerson of ENTERTAINMENT WEEKLY. Director JUDD APATOW said, "It's not just a cameo. It's a real role and he kills in ever...

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Tags: People and Pop Culture, NBA, Cleveland Cavaliers

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05/05/98
NAMES IN THE NEWS

ANNA KOURNIKOVA and ALEX RODRIGUEZ are among PEOPLE magazine''s "50 Most Beautiful People In The World 1998" (PEOPLE, 5/11 issue)....GQ is planning a cover story on Yankees SS DEREK JETER (N.Y. POST,

Tags: CBS, Chicago Bulls, NBC, New York Yankees, San Diego Chargers, People and Pop Culture, Viacom, YankeeNets

05/05/98
EXECUTIVE TRANSACTIONS

The Valvoline Co. named BARRY BRONSON as Dir of Sports Marketing. Bronson, a 10-year Valvoline veteran, most recently managed Valvoline''s Web site (Valvoline)....AL President GENE BUDIG named Hall of

Tags: MLB, People and Pop Culture, Toronto Blue Jays

05/04/98
EXECUTIVE TRANSACTIONS

DEVIN SMITH was named Dir of Media Relations for the NHLPA. Smith was the Canucks'' Dir of Media Relations the past four seasons (VANCOUVER SUN, 5/3)....JACK STEPHENS announced his retirement on Frida

Tags: Canucks Sports and Entertainment, People and Pop Culture, Vancouver Canucks

05/04/98
NAMES IN THE NEWS

SPIKE LEE''s "He Got Game" was the No. 1 film over the weekend, earning an estimated $8.1M (N.Y. DAILY NEWS, 5/4). ...DUTCHESS OF YORK SARAH FERGUSON attended her first MLB game on Saturday, catching

Tags: Chicago Cubs, ESPN, IMG, MLB, NASCAR, NHL, PGA Tour, People and Pop Culture, Walt Disney

05/01/98
EXECUTIVE TRANSACTIONS

Bucs GM RICH MCKAY signed a five-year contract extension through 2002. Team execs "hinted" that McKay''s salary is "slightly more than" $1M a year (TAMPA TRIBUNE, 5/1)....RICHARD BATTISTA has been nam

Tags: BBDO, News Corp./Fox, PepsiCo, People and Pop Culture, Tampa Bay Buccaneers

05/01/98
SPIKE LEE AND RAY ALLEN SHOW THEY BOTH GOT GAME IN FILM

"He Got Game," a SPIKE LEE film starring DENZEL WASHINGTON and Bucks G RAY ALLEN, opens nationwide in theaters today. The Touchstone Pictures presentation tells the story of Jesus Shuttlesworth (Allen

Tags: CBS, Milwaukee Bucks, NBA, Sports Illustrated, People and Pop Culture, Viacom

05/01/98
NAMES IN THE NEWS

Women''s role in the sports business industry will be the topic of "Shattering the Glass Ceiling," the third annual WOMEN''S SPORTS BUSINESS SYMPOSIUM presented by the Univ. of Oregon''s James H. Wars

Tags: ABC, Baltimore Orioles, CBS, People and Pop Culture, Viacom, Walt Disney

04/30/98
SI MAKES PERSONNEL MOVES IN MARKETING, SALES AND AD DEPT.

Sports Illustrated has announced staff changes in its Marketing, Sales Development, and Ad Sales departments. JIM WHITELAW has been promoted to Olympic Director and will manage the SI''s worldwide Oly

Tags: Sports Illustrated, People and Pop Culture, Time Warner

04/30/98
EXECUTIVE TRANSACTIONS

SANDI DEAN has been named Assistant Director of Marketing for the Professional Baseball Promotion Corp. (PBPC), a subsidiary of NAPBL. STEVE DENSA was named Assistant to the Dir of Media Relations at

Tags: CBS, News Corp./Fox, NFL, People and Pop Culture, Viacom

04/30/98
NAMES IN THE NEWS

THE WHITE STUFF: In Baltimore, Milton Kent writes that "in a day and age when athletes invoke misplaced context when they are called on the stupid things they say," REGGIE WHITE "is bold enough to tak

Tags: ABC, NASCAR, People and Pop Culture, Time Warner, Walt Disney

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