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With '14 World Cup Album, Sony, FIFA Look To Reach Pan-Latin American Crowd

04 / 24 / 14

The official album for the '14 FIFA World Cup, "One Love, One Rhythm," represents a "strategic effort to target a tantalizing but hard-to-define demographic: the pan-Latin American consumer," according to Reed Johnson of the WALL STREET JOURNAL. The first single off the album -- "We Are One (Ole Ol...

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Tags: FIFA World Cup, People and Pop Culture

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10/25/96
EXECUTIVE TRANSACTIONS

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10/24/96
BEAVIS: "TIGER RULES." BUTTHEAD: "YEAH, TIGER RULES."

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Tags: ABC, Nike, PGA Tour, Sports Illustrated, People and Pop Culture, Time Warner, Walt Disney

10/24/96
WANTED: MARKETING ASSISTANTS

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10/24/96
SASSA BECOMES CAPTAIN MARVEL

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10/24/96
EXECUTIVE TRANSACTIONS

JOHN WALTER was named President & CEO of AT&T (Mult., 10/24)....ERIC WEBB was named Dir of Communications for the White Sox. He was Marketing Dir for Rainsoft Water Treatment Systems (White Sox)....Ke

Tags: ATT, Chicago White Sox, People and Pop Culture

10/24/96
NAMES IN THE NEWS

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10/23/96
NAMES IN THE NEWS

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Tags: Connecticut Sun, Houston Rockets, NBA, Nike, RDV Sports, Sports Illustrated, People and Pop Culture

10/23/96
WANTED: MARKETING ASSISTANTS

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10/23/96
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Tags: ABC, Anheuser Busch, MLS, NASCAR, NBA, NBC, Portland Trail Blazers, People and Pop Culture, Vulcan Ventures, Walt Disney

10/22/96
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