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Gatorade Breaking 90-Second Spot With Derek Jeter Thanking FansPublished in SportsBusiness Daily on 09 / 18 / 14
Gatorade today will break a new 90-second spot featuring Yankees SS Derek Jeter , who “wrote some of the copy” in the spot and “even suggested the Frank Sinatra song that serves as soundtrack.” Gatorade Senior Dir of Consumer Engagement Molly Carter said that Jeter &ldqu...
Olympic sprint champion DONOVAN BAILEY was charged with careless driving and leaving an accident scene after his Mercedes-Benz crashed early Sunday (TORONTO SUN, 10/27).... CHARLES BARKLEY was arreste
Pistons F GRANT HILL was profiled by Curry Kirkpatrick in Sunday''s N.Y. TIMES MAGAZINE under the header "Excuse Me While I Dominate." Kirkpatrick: [P]ro basketball is ready for Hill to take over the
Pacers Coach LARRY BIRD is profiled by Charles Pierce in ESQUIRE. Pierce: "He''s heard ever since taking the job that he is going to hate what''s become of the NBA - that he will find himself surround
ESPN promoted PHIL SHIFFMAN to Dir of Int''l Research & Special Projects. Shiffman had been Dir of Research & Measurements (ESPN)....Coca-Cola named M. DOUGLAS IVESTER as the company''s new Chair & CE
MARV ALBERT "was spared jail time" today by a judge who told him that his conviction for misdemeanor assault and battery "would be dropped if he stays out of trouble for a year," according to the AP.
Tags: People and Pop Culture
Strike Ten Entertainment named MIKE HENNESSY to the position of Dir of Tournaments & Events. Hennessy had served as Exec Dir of the Bowling Proprietors Association of Ohio since ''80, and the Greater
NIKE donated $600,000 over three years in support of increasing child literacy in Oregon (Nike)....Magic Senior Exec VP PAT WILLIAMS has a new book out, "The Magic of Team Work" (BOSTON GLOBE, 10/22).
Author DAVE WOLF has sold the film rights to his book "Foul!," on the early career of CONNIE HAWKINS, to a group led by STEVEN SPIELBERG (N.Y. DAILY NEWS, 10/22)....Former ACOG CEO BILLY PAYNE has bee
ESPN Int''l named RICHARD WOO as Dir of Syndication Sales, Asia/Pacific Rim. Woo previously worked in sales at Xerox in Vancouver (ESPN)....Fox Sports named VICTORIA QUOSS Senior VP/Program Planning &
JOHN RICCARDI was named CFO of InterZine Productions. Riccardi was previously VP & CFO for NewCity Communications. InterZine is publisher of THE DAILY (InterZine)....The MLS Mutiny has reorganized its