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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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02/18/14
Under Armour Deals With Speedskating Fallout

The controversy over the U.S. Speedskating team's struggles in Sochi after adopting the new Under Armour Mach 39 suit has "hit the company where it hurt most -- its credibility in high quality athletic apparel -- exactly when it needed to shine on the world stage," according to a front-page piece ...

Tags: Olympics, Under Armour

02/18/14
Independent Athletes Struggle With Olympic Costs

Financial struggles "are hardly unusual for would-be Olympians," but leading Alpine skiers "from wealthy countries like the United States are generally well-funded by their national federations and able to focus their energies on making it through the gates in a hurry," according to Christopher Clar ...

Tags: Olympics

02/18/14
Olympic Names In The News

The AP repors the IOC today “defended the removal” of gay-rights activist VLADIMIR LUXURIA from a Sochi arena, “saying she was ‘escorted from there peacefully’ and not detained.” Luxuria was “taken away by four unidentified men in a car with Olympic markin ...

Tags: Olympics

02/18/14
THE DAILY's Olympic Medal Stand

Each day during the Winter Games, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around Sochi. ...

Tags: Olympics

02/18/14
Latest Headlines From SBD/SBJ's Sochi Blog

SportsBusiness Daily/Journal have converted their  On The Ground blog into a comprehensive, daily website devoted to the Sochi Games and the business behind it. The site is free and runs through Monday, Feb. 24, the day after the Closing Ceremony. The site also can be accessed through the On T ...

Tags: Olympics

02/17/14
NBC's Cooper Under Fire For Miller Interview

NBC reporter Christin Cooper's interview with U.S. skier Bode Miller after he tied for a Bronze Medal in the men's super-G yesterday was "a shameful spectacle," according to David Bauder of the AP. Cooper "repeated essentially the same question -- a variation of 'how does it feel?' -- again and ...

Tags: NBC, Olympics

02/17/14
NBC Down For Saturday Olympic Coverage

NBC earned a 9.6 fast-national rating and 17.1 million viewers for Olympic coverage on Saturday from 8:30-11:00pm ET, down sharply from comparable coverage during both the ’10 Vancouver and ’06 Turin Games. Saturday night’s telecast from Sochi included Gold Medal finals for wome ...

Tags: NBC, Olympics

02/17/14
Lazarus Talks NBC Coverage Mix, Costas Plan

NBC Sports Group Chair Mark Lazarus yesterday sat for a 30-minute interview with SI.com's Richard Deitsch and addressed "multiple topics about the network's coverage and staffing including a succession plan for host Bob Costas, the positive reviews for analysts Tara Lipinski and Johnny Weir, why the ...

Tags: Olympics, NBC

02/17/14
NBCSN's Lipinski, Weir Seen As TV Revelations

The breakout TV stars at the Sochi Games are NBCSN figure skating analysts Tara Lipinski and Johnny Weir, as they "represent a sense of showmanship combined with a willingness to be out there and honest that extends to their commentary," according to Robert Bianco of USA TODAY. Weir and Lipinsk ...

Tags: NBC, Olympics

02/17/14
U.S.-Russia Sets Records For NBCSN

The U.S. men’s hockey team continued to pay dividends for NBCSN, as Saturday's U.S.-Russia matchup drew a record audience for any hockey game on the net. The 4.1 million viewers for the game, which was played from 7:30-10:30am ET, outpaced the 4.0 million viewers for last year's Blackhawk ...

Tags: Olympics, NBC

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