Featured Story

LA 2024 Betting On Historic Sponsorship Sales As It Issues Newly Revised Budget

Published in SportsBusiness Daily on 12 / 02 / 16

LA 2024 believes it will sell nearly $2B in domestic sponsorships if it wins the '24 Games, a new Olympics record. The sales estimate was included in a newly revised budget published Friday, the first new spending plan issued since a preliminary document in '15. All told, the total size of the propo...

Read More

Tags: Olympics, USOC

More Stories

08/15/16
NBC's Lazarus Talks Olympic Coverage

NBC is averaging a 15.5 rating (27.9 million viewers) through nine nights of primetime Rio Games coverage, which remains the net’s lowest Summer Olympic figure since the time-zone-challenged Sydney Games in ’00 (14.6). The 15.5 rating is down 18% from an 18.9 four years ago in London. Sa ...

Tags: Olympics, NBC

08/15/16
Rowdy Gaines Seeing Good Reviews In Rio

Swimming analyst Rowdy Gaines has been "one of NBC's MVPs of these Rio Games," as his analysis was "easily digestible for the viewer who only watches swimming once every four years," according to Tom Jones of the TAMPA BAY TIMES. Gaines' "enthusiasm was infectious," and he "has a little Dick Vi ...

Tags: Olympics, NBC

08/15/16
NBC-BuzzFeed Deal Sign Of Corporate Synergy

NBC's partnership with BuzzFeed at the Rio Games is "one of the most visible signs thus far of the collaboration between the two companies" since Comcast Corp.-owned NBCUniversal invested $200M in BuzzFeed last year, according to Steven Perlberg of the WALL STREET JOURNAL. BuzzFeed has been putting ...

Tags: Olympics, NBC

08/15/16
Golf Widely Praised For Olympic Return

The conclusion of the men's Olympic golf tournament "produced a thrilling" final round, with Great Britain's Justin Rose winning the Gold Medal over Sweden's Henrik Stenson, while Matt Kuchar of the U.S. claimed the Bronze, according to Teddy Greenstein of the CHICAGO TRIBUNE. Only eight of the ...

Tags: Olympics

08/15/16
Solo Criticized For Comments After Stunning Loss

IOC Dir of Communications Mark Adams said U.S. women's soccer G Hope Solo is "unlikely" to receive an official IOC sanction over her comments describing Sweden’s women’s soccer team as "cowards" following the U.S. loss in a quarterfinal match in Rio, according to Martin Rogers of USA TOD ...

Tags: Olympics

08/15/16
U.S. Swimming Leaves Rio Medal Heavy

USA Swimming put together one of the "most well-rounded, high-achieving, world-beating Olympic swim teams ever assembled" at the Rio Games, as the 33 total medals the team won are the "most since the same number was recorded" at the '00 Sydney Games, according to Pat Forde of YAHOO SPORTS. ...

Tags: Olympics

08/15/16
Phelps Likely To Stay Attractive To Sponsors

Marketing analysts "see a long future" for Michael Phelps as a product endorser, especially if he "avoids mistakes" like his '14 DUI arrest, according to Childs Walker of the Baltimore SUN. S.F.-based Baker Street Advertising Exec Creative Dir Bob Dorfman said as an "iconic figure who transcends spo ...

Tags: Olympics

08/15/16
Samsung Takes Full Advantage Of Rio Activation

CNBC's Carl Quintanilla reported that IOC TOP sponsor Samsung has a "huge marketing presence" in Rio's Olympic Park, including areas that offer VR experiences and the Galaxy "water test," where phones are submerged in water. One of the benefits of being a TOP sponsor is that Samsung "has the pl ...

Tags: Olympics

08/15/16
Fans Hit Singapore Airport For Schooling's Return

Hundreds of fans packed Singapore's Changi Airport this morning   as swimmer Joseph Schooling returned from Rio with an "Olympic gold medal around his neck." Schooling's win in the 100-meter butterfly resulted in the "first ever Olympic gold medal" for Singapore. Schooling, who attends the Un ...

Tags: Olympics

08/15/16
THE DAILY's Olympic Medal Stand

Each day during the Olympics, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around Rio. ...

Tags: Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug