Featured Story

LA 2024 Betting On Historic Sponsorship Sales As It Issues Newly Revised Budget

Published in SportsBusiness Daily on 12 / 02 / 16

LA 2024 believes it will sell nearly $2B in domestic sponsorships if it wins the '24 Games, a new Olympics record. The sales estimate was included in a newly revised budget published Friday, the first new spending plan issued since a preliminary document in '15. All told, the total size of the propo...

Read More

Tags: Olympics, USOC

More Stories

08/16/16
Lochte Robbery Being Felt Around Rio

The threat of street crime in Rio "felt more intense to many" following four U.S. swimmers, including Ryan Lochte, being "held up at gunpoint on their way back from a party early Sunday," according to Alice Park of TIME. Hungarian swimmer Dalma Sebestyen called the situation "very scary." She added ...

Tags: Olympics

08/16/16
Rio Seeing Lack Of Activation From Major Sponsors

The Rio Games have been highlighted by a "subdued presence of major Olympic sponsors," as there has been a "sharp swing toward digital and social-media marketing, which tends to be less visible," according to Rebecca Davis O'Brien of the WALL STREET JOURNAL. Rio streets "aren’t packe ...

Tags: Olympics

08/16/16
Emma Coburn Finds Way Around Rule 40

U.S. runner Emma Coburn "immediately removed her New Balance spikes and draped them over her shoulder before carrying the American flag" after claiming a Bronze Medal yesterday in the 3,000 meter steeplechase, according to Taylor Dutch of FLOTRACK.org. As a result of the "bold move, thousa ...

Tags: Olympics, New Balance

08/16/16
Rose: Gold Medal Resonates Beyond Golf

British golfer Justin Rose believes winning golf's first Olympic Gold Medal in 112 years "can resonate to a new sports audience beyond golf," according to Alistair Tait of GOLFWEEK. Rose said, "It’s resonated far wider than maybe my U.S. Open victory did. Basically, people are saying to m ...

Tags: Olympics

08/16/16
Women's Boxing Proving Worthy Of Olympic Spot

Women’s boxing at the Rio Games has "not only proved it belongs, it has shown it deserves to grow" prior to the '20 Tokyo Games, according to Kevin Baxter of the L.A. TIMES. The Int'l Boxing Association (AIBA) is discussing the "possibility of doubling the weight classes to six" by '20 af ...

Tags: Olympics

08/16/16
Can Simone Manuel Inspire Minorities To Swim?

U.S. swimmer Simone Manuel's "overnight popularity" after becoming the first African-American female to win an individual Gold Medal has public health experts and swimming advocates "hopeful that she may have the star power to close the gap and inspire more minority children to learn to swim," acc ...

Tags: Olympics

08/16/16
Former IOC Member Joao Havelange Dies At 100

The IOC has agreed to a request from ROCOG officials for the Brazilian flag "to be flown at half-staff today in Olympic venues" after the death early this morning of former FIFA President Joao Havelange ( TWITTER.com, 8/16 ). Havelange served as FIFA President from '74-98 and also was an IOC membe ...

Tags: Olympics

08/16/16
THE DAILY's Olympic Medal Stand

Each day during the Olympics, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around Rio. ...

Tags: Olympics

08/15/16
U.S. State Department Looking Into Robbery

The U.S. State Department is "assisting in the investigation" into the incident involving four U.S. swimmers, including Ryan Lochte, being robbed at gunpoint early Sunday morning in Rio, according to ABC's Matt Gutman. Lochte and his teammates -- Gunnar Bentz, Jack Conger and Jimmy Feigen -- "had ap ...

Tags: Olympics

08/15/16
NBC Covers Robbery At Start Of Primetime Show

NBC and primetime host Bob Costas deserve a "thumbs up ... for not ignoring an unpleasant Rio story" -- the robbery of four U.S. swimmers, including Ryan Lochte , according to David Bauder of the AP. Costas led last night's broadcast "with news of the robbery," while NBC's "Nightly News" ...

Tags: Olympics, NBC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug