Featured Story

IOC's Idea Of Awarding '24, '28 Games At Same Time Not Going Over Well With Officials

Published in SportsBusiness Daily on 02 / 24 / 17

Budapest’s decision to abandon its bid for the '24 Games has crystalized the race into a head-to-head competition between Paris and L.A. the same week it became clear that a trial balloon of awarding both the ’24 and ’28 Games simultaneously is not going over well. Budapest was the...

Read More

Tags: Olympics

More Stories

08/19/16
Airweave Stands By Ryan Lochte

Ryan Lochte currently counts mattress manufacturer Airweave as a sponsor, and company Founder & CEO Motokuni Takaoka said that the company would continue to "support the embattled U.S. swimmer ," according to Soshnick & Novy-Williams   of BLOOMBERG NEWS. Takoka, whose company also ...

Tags: Olympics

08/19/16
Feigen Making Donation To Charity; Others Home

U.S. swimmer Jimmy Feigen has "agreed to make an $11,000 donation" to a Brazilian charity called Reaction Institute "in an effort to resolve a dispute" over claims he and three other American swimmers were robbed that authorities believe were fabricated, according to J.J. Gallagher of ABCNEWS.com. B ...

Tags: Olympics, USOC

08/19/16
NBC Hits 20-Year Low On Wednesday Night

NBC on Wednesday night drew a 12.3 rating (20.7 million viewers) for Rio Olympic coverage, marking the lowest-rated night of midweek Summer Games coverage in at least 20 years. Coverage Wednesday was highlighted by the U.S. taking Bronze in women's beach volleyball and live women's track & ...

Tags: Olympics, NBC

08/19/16
NBC Loads Olympics With Fall Lineup Promos

NBC and its various cable network have "aired no fewer than 3,066 in-house plugs during the first 12 days of Olympics coverage, a promotional blitz that includes 364 prime time spots," according to iSpot.tv data cited by Anthony Crupi of AD AGE. Teasers for NBC programming alone have "aired 1,490 ti ...

Tags: Olympics, NBC

08/19/16
Toyota To Be Founding Partner Of Oly Channel

The IOC announced TOP sponsor Toyota has become the second Founding Partner of the Olympic Channel, joining fellow TOP sponsor Bridgestone. As part of the four-year deal, Toyota will receive exclusive advertising opportunities and will work with the Olympic Channel to co-develop content. Toyota has ...

Tags: Olympics, Toyota

08/19/16
Olympians Look To Cash In On Fashion, Beauty

Marketers have been tracking athlete performances in Rio to see "who could shine as a spokesmodel," and fashion and beauty execs "are no exception," according to Tran & Brown of WOMEN'S WEAR DAILY. Iconix Brand Group Senior VP/Men's Fashion Vinny Nesi said that some of the athletes he was " ...

Tags: Olympics

08/19/16
Olympic Athletes Flock To McDonald's

In Miami, Michelle Kaufman notes many athletes have been standing in line for the "most coveted food" in the Olympic Athletes Village -- McDonald's. The village cafeteria "offers Asian food, Brazilian food and basic American and European fare, but athletes would rather wait in line and load up on fr ...

Tags: Olympics

08/19/16
Costas Praises Rio For "Good Job" Hosting

There may have been a "few glitches," but as the Games enter its final weekend, "by-and-large, none of the things we feared about an Olympics in Rio have come to pass," according to NBC's Bob Costas. Rio officials have "done a good job hosting," and the people "have been wonderful." From a competiti ...

Tags: Olympics, IOC

08/19/16
THE DAILY's Olympic Medal Stand

Each day during the Olympics, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around Rio. ...

Tags: Olympics

08/19/16
Exclusive Video: Editors Recap Week Two From Rio

With Week Two of the Rio Games in the books, SBD/SBJ editors hand out another round of Gold, Silver, Bronze and Tin medals. OO.ready(function() { OO.Player.create('ooyalaplayer', 'hxeTRmNTE66PomtMlIzNbGcEAiuY_xFa'); }); Please enable Javascript to watch this video

Tags: Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug