Featured Story

Steve Penny Steps Down As USA Gymnastics President; Could Total Overhaul Be Coming?

Published in SportsBusiness Daily on 03 / 17 / 17

USA Gymnastics President & CEO Steve Penny resigned on Thursday, one week after the USOC pressured the NGB to act amid growing criticism of Penny’s response to a sex abuse scandal. USAG Chair Paul Parilla said, “We have accepted Steve’s resignation and want to thank him for his...

Read More

Tags: Olympics

More Stories

07/16/96
HOME FIELD ADVANTAGE? COCA-COLA GOES ALL OUT

Coca-Cola Co. officials announced yesterday that they will air 69 different commercials for Coca-Cola during Games broadcasts, including 17 daily "just in time" spots created from the prior days''s fo

Tags: Coca-Cola, NBC, Olympics

07/16/96
OLYMPIC NOTES

ACOG CEO Billy Payne ran with the Olympic torch yesterday inside UGA''s Sanford Stadium. He handed it off to his old football coach, Vince Dooley (ATLANTA CONSTITUTION, 7/16)....Payne gave his final r

Tags: ABC, IOC, Olympics, Walt Disney

07/16/96
HBO'S LOOK AT "CORPORATE GAMES" FOCUSES ON VISA/TRACK DEAL

In the latest edition of HBO''s "Real Sports," Bryant Gumbel examined the advent of corporations assisting U.S. Olympic hopefuls with a focus on the U.S. decathlon team, sponsored by Visa since ''89.

Tags: HBO, Olympics, USOC, Visa

07/15/96
ATLANTA READIES ITSELF FOR TOP SPOT ON THE WORLD STAGE

With the Opening Ceremonies less than a week away, the city of Atlanta and its readiness for the ''96 Games continues to be the focus of national media coverage. In Houston, Mike Tolson writes, "The p

Tags: CBS, HBO, IOC, NBC, Olympics, Viacom

07/15/96
LOOKING BEYOND '96: SALT LAKE SETS THE BAR HIGH WITH USOC

Salt Lake Organizing Committee execs said they need to clear $244M in cash from the sale of corporate sponsorships to the 2002 Winter Games and other joint marketing ventures with the USOC, according

Tags: IOC, Olympics, USOC

07/15/96
NBC GOES THROUGH ITS OWN FINAL PREPARATIONS

As part of its Olympic preview, NEWSWEEK''s Frank Deford profiles NBC Sports President Dick Ebersol ("the most powerful figure ever in sports TV") and his role in signing up the Olympics for NBC throu

Tags: HBO, IOC, NBC, Olympics, Sports Illustrated

07/15/96
OLYMPIC SPONSORSHIP NEWS: USOC BOSS SENSES "OVERKILL"

USOC President LeRoy Walker said one of his top concerns, when asked to give his thoughts on Atlanta entering the final week, was commercial "overkill." Walker: "Maybe it doesn''t bother everybody els

Tags: Anheuser Busch, ATT, Coca-Cola, ESPN, IBM, NBC, Nike, Olympics, Reebok, USOC, Visa, Walt Disney

07/12/96
OLYMPIC NOTES

NationsBank Corp.''s plans to leverage its official sponsorship of the Atlanta Games is examined in the CHARLOTTE BUSINESS JOURNAL. One effort includes spending $315,000 on advertising for billboards

Tags: Bank of America, IOC, NBC, Olympics

07/12/96
OLYMPIC ADVERTISERS GO ON A SPENDING SPREE

For Olympic sponsors, advertising is just part of the expenditure at the Atlanta Games, reports Melanie Wells of USA TODAY. Coca-Cola has spent about $60M for TV ads, but will add $25M for hospitality

Tags: ATT, Coca-Cola, Olympics, Reebok, Visa

07/12/96
OLYMPIC MEDIA NOTES

"NBA Inside Stuff" pays a visit to the Dream Team and U.S. Women''s National Team at their Disney Institute training facility in Orlando (NBA Inside Stuff)....The ''96 AAU Junior Olympic Games, being

Tags: NBA, NBC, Olympics, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug