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Olympic Names In The News: Ryan Lochte To Remain In Charity Swimming Event

Published in SportsBusiness Daily on 08 / 24 / 16

A Central Florida YMCA will "proceed as planned with a charity swimming event featuring RYAN LOCHTE despite his fabrication of an armed robbery" in Rio last week. Volusia Flagler Family YMCA and the Stewart-Marchman-Act Foundation BOD yesterday "agreed to continue with plans for the 'Rematch ...

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Tags: Olympics, People and Pop Culture

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06/14/96
TRACK AND FIELD LOOKING TO ENDURE AFTER THE OLYMPICS

For the past decade, track and field "has competed with baseball for the title of most-inept sports marketer," according to Roger Thurow of the WALL STREET JOURNAL. But recently the sport has made an

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06/14/96
AMBUSH AT ACOG CORRAL: SI HIT; IS NIKE ERRING ON WEB?

Though Sports Illustrated spent $40M to be the official publishing sponsor of the Atlanta Games, some "publishers appear to be flouting the rules" that say non-sponsors are forbidden from using Olympi

Tags: Nike, Olympics, Sports Illustrated, USOC, Xerox

06/13/96
LET THE GAMES BEGIN: BRANDWEEK EXAMINES OLYMPIC MARKETING

This week''s BRANDWEEK contains a "Special Report" section on Olympic marketing. Highlights: OLYMPIC GRAB BAG: Matthew Grimm looks at marketers'' efforts to avoid the "clutter" associated with Olympic

Tags: Coca-Cola, IBM, IOC, Olympics

06/12/96
CONGRESS DEBATES THE HIGH COST OF SLEEPING EASY IN ATLANTA

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Tags: Olympics

06/12/96
WHEN THE HEAT IS ON, WHO YOU GONNA CALL? HEAT BUSTERS!

Suntory Water Group, whose Crystal Springs brand is the official bottled water of the Atlanta Games, is preparing for "heavy in-market" activity as the Games approach, according to BRANDWEEK. The Atla

Tags: Miami Heat, Olympics

06/12/96
OLYMPIC NOTES

Miller is sponsoring an 18-day series of concerts in Atlanta during the Games. ACOG Spokesperson Scott Mall said it won''t conflict with official Olympic Sponsor Budweiser "as long as they don''t use

Tags: Anheuser Busch, Olympics

06/12/96
HOME DEPOT THIS WEEK LAUNCHES OLYMPIC LEAD-IN CAMPAIGN

This week, Home Depot breaks its "ramp-up" campaign to the Games, leveraging its $40M sponsorship in conjunction with 28 vendors. The campaign includes a 60-second image spot with two 30-second offsho

Tags: Home Depot, Olympics

06/11/96
OLYMPIC FESTIVAL STILL IN THE HOLE TO COLORADO OFFICIALS

The CO Economic Development Commission, which loaned the privately-operated Colorado Sports Council (CSC) $200,000 to stage the ''95 Olympic Festival, is seeking repayment, according to the Boulder DA

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06/11/96
ATLANTA OLYMPIC NOTES

CNBC''s "Business Insiders" discussed the economics of the Atlanta Games with ACOG Co-Chair Robert Holder. Holder said construction is "on target, on time, but tight," adding, "That''s always the way

Tags: General Motors, Olympics, St. Louis Blues

06/11/96
SALT LAKE OFFICIALS SELECT LANDOR/EVANS+ FOR IMAGE CAMPAIGN

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