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Published in SportsBusiness Daily on 03 / 31 / 15

4.06 million – Average viewers for FS1’s first NASCAR Sprint Cup Series points race this past Sunday. The audience for the race from Martinsville ranks fourth among all FS1 telecasts all-time, behind only three Giants-Cardinals NLCS games from '14 ( THE DAILY ).

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01/09/95
GENERAL MOTORS PLAYS HARDBALL WITH OLYMPICS DEAL

In an interview with BRANDWEEK, GM North American Marketing and Advertising head Phil Guarascio said that the company is close on a ''96 summer Olympics sponsorhip deal, but have been unable to come u

Tags: NBC, Olympics

01/06/95
DESPITE EARLIER REPORTS, HOME DEPOT BRICK SALES HIT WALL

The sale of bricks by Home Depot to be used to pave the proposed Centennial Olympic Park have not gone as well as expected, according to Home Depot top marketing exec Dick Hammill. With paving set to

Tags: Home Depot, Olympics

01/06/95
STATE PROJECTS FOR OLYMPICS LACKING FUNDS

In Atlanta, officials are blaming the "flurry of Olympic- related building and a nationwide increase in construction costs," for the shortage of funds for two state projects tied to the Olympics. The

Tags: Olympics

01/04/95
AGOG NEEDS YOU! SETS SIGHTS ON 40,000 VOLUNTEERS

AGOG will begin the process of recruiting more than 40,000 volunteers to assist in the Games. On January 17, organizers will begin statewide distribution of more than 200,000 application forms, who wi

Tags: Olympics

01/04/95
FIVE-RING NOTES

BellSouth''s paging subsidiary, MobileComm, will provide instant Olympic results from next year''s summer games in Atlanta. The service will provide fans and journalists covering the games with up-to-

Tags: Home Depot, Olympics

01/04/95
COCA-COLA PURCHASES MORE DOWNTOWN ATLANTA PROPERTY

The Coca-Cola Co. has bought 10 more parcels of property within the downtown area of Atlanta. The company is "assembling" land for its ''96 Olympic festivities. Since last spring Coca- Cola, a "major"

Tags: Coca-Cola, Olympics

01/03/95
THE ORGANIZING CHECKLIST FOR ACOG IN '95

In Atlanta, Bert Roughton notes the Top Ten tasks for ACOG at the start of the New Year: 1) Stay on schedule with the building projects. 2) Close the sponsorship deals. 3) If a surplus begins to appea

Tags: Olympics

12/21/94
IOC GIVES HIGH MARK TO SALT LAKE AND QUEBEC FOR 2002 GAMES

The IOC''s Evaluation Commission gave high marks yesterday to Salt Lake City and Quebec as they emerged as the front runners in the nine-city race for the 2002 Winter Games. An IOC report evaluating e

Tags: IOC, Olympics

12/19/94
LOOKING BEYOND '96: START AT 2000 AND COUNT UP BY TWO'S

SYDNEY 2000: A delegation from Sydney 2000 is taking a crash course with ACOG officials in Atlanta. While almost 70% of Sydney''s proposed venues are built or under construction, they face "enormous h

Tags: IOC, Olympics, USOC

12/19/94
IOC PRESIDENT FAVORS ENDING WITH MARATHON

IOC President Juan Antonio Samaranch said Saturday that organizers of the Olympic Games in Atlanta "should stick with tradition and end the Games with the epic event" -- the men''s marathon. Samaranch

Tags: IOC, Olympics

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