Featured Story

USOC Praises Boston 2024's Progress, But Notes Polling Numbers Are Concerning

Published in SportsBusiness Daily on 07 / 01 / 15

The USOC is sticking with Boston 2024 for now, but USOC Chair Larry Probst yesterday said the city’s bid to host the '24 Games must show dramatic gains in public approval. Probst and USOC CEO Scott Blackmun praised the Boston group’s progress, putting to rest speculation they might aband...

Read More

Tags: Olympics, USOC

More Stories

03/21/95
CITY TO ADOPT MAJOR MARKETING STRATEGY

The Atlanta City Council voted yesterday to begin a mass marketing campaign for the ''96 Games. The Atlanta Economic Development Corp. will oversee the city''s strategy and hire a consultant to work o

Tags: Olympics

03/21/95
VISA AND THREE BANKS LAUNCH "SMART CARD" AT SUMMER GAMES

Visa will work with three Southeast banks for the "most ambitious launch" yet of a "smart card" in time for the ''96 Games. A smart card looks like a credit card, but is an "electronic purse that hold

Tags: Bank of America, Olympics, Visa

03/21/95
OLYMPIC ROUND-UP

Producers of the Olympic Collectible lapel pins blame ACOG for creating a surplus of the item, according to this week''s BUSINESS WEEK. ACOG licensed four companies, charging as much as $3.5M each and

Tags: Olympics, Xerox

03/21/95
TICKET CAMPAIGN GETS NATIONAL MAGAZINE COVERAGE

One in five households, or 20 million Americans have "expressed an interest" to attend the ''96 Games, according to a NEWSWEEK profile of ACOG''s ticket campaign which kicked off last week with plans

Tags: Olympics

03/17/95
ACOG ANNOUNCES FINAL DETAILS FOR TICKET BUYERS

ACOG yesterday announced final details on how to purchase tickets for the ''96 Games. Ticket brochures will be available May 1 and are expected to be available at grocery stores and Home Depot''s. Alt

Tags: IOC, Olympics

03/16/95
BMW, NOT MERCEDES, BECOMES IMPORT CAR SPONSOR

BMW and ACOG announced an agreement designating BMW as an official international automobile sponsor of the ''96 Games and of the USOC. The agreement covers cars, motorcycles and mountain- style bicycl

Tags: Olympics, USOC

03/15/95
OLYMPIC SPONSORSHIP MOMENT: STADIUMS AND ARENAS - DALLAS-FT.WORTH ...

Today, THE SPORTS BUSINESS DAILY profiles the ''96 Olympic involvement of Coca-Cola, which has been involved with the Olympics since 1928. The company is sponsor of over 150 national Olympic teams, in

Tags: Coca-Cola, Dallas Mavericks, Dallas Stars, IOC, Olympics, Southwest Sports Group, USOC

03/14/95
WILL ATLANTA OLYMPICS BE NATURALLY AMBUSH-PROOF?

Atlanta organizers are "preparing for the most aggressive counterassault yet against ambushes of official sponsors," but AD AGE''s Jeff Jensen asks: "Will anyone really want to ride the coattails of t

Tags: IOC, Olympics

03/10/95
GM MAKES IT OFFICIAL: SIGNS ON AS AUTO SPONSOR OF '96 GAMES

ACOG announced that GM would become the domestic car and truck sponsor of the ''96 Games. Terms were not disclosed, but the cost was estimated at $10M. GM had previously negotiated an agreement with N

Tags: DaimlerChrysler, General Motors, NBC, Olympics

03/08/95
MORE FIRMS READY TO JOIN SPONSORS LIST

ACOG officials unveil this week a "slate of new corporate sponsors whose cash and products will go a long way toward closing in" on their $1.6B revenue target. The half-dozen companies include a mix o

Tags: DaimlerChrysler, Motorola, Nike, Olympics, Reebok

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug