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Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

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10/18/94
REEBOK SIGNS ON AS OFFICIAL OLYMPIC ADVERTISER

Reebok signed an estimated $25M deal with NBC to be the exclusive athletic shoe advertiser on NBC''s ''96 Summer Olympic broadcast. Reebok has yet to sign on as a national sponsor of the Atlanta Games

Tags: Anheuser Busch, Coca-Cola, NBC, Nike, Olympics, Reebok, USOC

10/17/94
ACOG HAS A GOOD YEAR IN CONGRESS

"The Olympics, at least, had a good year in Congress" as ACOG and GA''s congressional delegation members lobbied succesfuuly for over $40M in appropriations to federal agencies for Olympic-related pro

Tags: Olympics

10/13/94
ACOG MOVES CLOSER TO FINANCING FOR GAMES -- BRICK BY BRICK

ACOG organizers said yesterday that they were within $100M of completing financing for their ''96 budget of $1.6B. ACOG President William Payne said that contracts have been reached for 60% of the tot

Tags: Home Depot, Olympics

10/05/94
ACOG PRESIDENT SPREADS OLYMPIC SPIRIT TO ORLANDO; & DISNEY?

ACOG Pres. and CEO Billy Payne "welcomed Orlando into Atlanta''s family of Olympic cities." Orlando''s Florida Citrus Bowl will play host to nine Olympic first round soccer matches. Payne helped kick

Tags: NBC, Olympics

10/04/94
MEGASIGNS MORE MINI AND SPARSE IN ATLANTA

The Atlanta City Council on Monday "agreed to chop two stories off the 10-story high signs proposed" for the ''96 Olympic and Paralympic Games. The board also voted to reduce the number of signs from

Tags: Olympics

10/03/94
ATLANTA AND ACOG HAND IN HAND OR FIST TO FIST?

Atlanta city officials and ACOG are set to begin negotiations over a city services agreement "sometime next month" to determine expenses for which the city must be reimbursed. The agreement is a "lega

Tags: Olympics

09/30/94
US SKIING HITS THE SLOPES FACING BUDGET CUTS

US Skiing is "facing major budget cuts," already cutting $1.2M and looking to cut another $1.3M from its $12.4M annual budget. Officials cite fundraising competition from the ''96 summer games and "be

Tags: Olympics

09/29/94
FIVE-RING NOTES

Imprinted Products Corp. of San Diego has announced the extension of its ''96 ACOG license to include pencils, earrings and key tags. The company initially received Games licensing for lapel pins (THE

Tags: Olympics

09/27/94
ATLANTA BEGINS PUSHING OLYMPIC MERCHANDISE

ACOG has created a 12-page catalog that will be inserted in the November issues of PEOPLE, SPORTS ILLUSTRATED AND SOUTHERN LIVING in the committee''s first push to sell licensed Olympics merchandise.

Tags: Olympics, Sports Illustrated, Time Warner

09/26/94
IZZY READY TO GO POP AND HIT THE SCREEN

Izzy, the Olympic mascot for the ''96 games, will have a "series of animated specials" that will debut next spring. A financial backer has guaranteed three shows, but the Olympic committee would like

Tags: Olympics

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