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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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10/25/94
DISNEY'S SPORTS COMPLEX MAY BE RUSHED FOR OLYMPIC OPENING

Walt Disney World in Orlando "hopes to break ground early next year on a new sports complex that may be able to host world- class athletes training" for the ''96 Games. However the complex is schedule

Tags: Olympics, Walt Disney

10/21/94
SOUTHERN HOSPITALITY: AT&T LOOKING FOR 20,000 OLYMPIC ROOMS

Atlanta HOST and Olympic sponsor AT&T are teaming up to for the "AT&T True Hospitality ''96" program to provide bed-and- breakfast for families of up to 10,500 athletes. Atlanta HOST is an organizatio

Tags: ATT, Olympics

10/21/94
ATLANTA OFFICIALS WORK ON RAIL SYSTEM FOR '96 GAMES

LS Transit Systems consultant Stanley Feinsod "expressed optimism" yesterday about a proposed commuter rail system in GA. In a meeting with the Georgia Rail Passenger Authority (GRPA), Feinsod "declin

Tags: Olympics

10/18/94
KODAK TAKES A SPONSORSHIP SHOT AT '98 GAMES IN JAPAN

Eastman Kodak has become the first int''l sponsor of the ''98 Winter Games in Nagano, Japan, making them the "Official Imaging Sponsor of the Games." As a sponsor, Kodak will "provide products and ser

Tags: Eastman Kodak, Olympics

10/18/94
NBC FAR AHEAD OF ATLANTA '96 ADVERTISING GOALS

With 21 months to go before the 1996 Olympic Games, NBC has sold virtually all of the official sponsorship positions available on its 17 days of media coverage. Media buyers estimate NBC is way ahead

Tags: NBC, Olympics

10/18/94
COCA-COLA CONSIDERS PLAN TO OPEN A OLYMPIC CITY

Coca-Cola plans to leverage its more than $100M in Olympic media and sponsorship outlays in ''96 with a variety of big events, including the creation of a Coca-Cola Olympic City in Atlanta. A Coca-Col

Tags: Coca-Cola, Olympics

10/18/94
REEBOK SIGNS ON AS OFFICIAL OLYMPIC ADVERTISER

Reebok signed an estimated $25M deal with NBC to be the exclusive athletic shoe advertiser on NBC''s ''96 Summer Olympic broadcast. Reebok has yet to sign on as a national sponsor of the Atlanta Games

Tags: Anheuser Busch, Coca-Cola, NBC, Nike, Olympics, Reebok, USOC

10/17/94
ACOG HAS A GOOD YEAR IN CONGRESS

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Tags: Olympics

10/13/94
ACOG MOVES CLOSER TO FINANCING FOR GAMES -- BRICK BY BRICK

ACOG organizers said yesterday that they were within $100M of completing financing for their ''96 budget of $1.6B. ACOG President William Payne said that contracts have been reached for 60% of the tot

Tags: Home Depot, Olympics

10/05/94
ACOG PRESIDENT SPREADS OLYMPIC SPIRIT TO ORLANDO; & DISNEY?

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Tags: NBC, Olympics

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