Featured Story

Pagliuca In, Fish Out As Boston '24 Chair, With Lucchino, Connors Also Added To Committee

Published in SportsBusiness Daily on 05 / 22 / 15

Boston '24 has named Celtics co-Owner & Managing Partner Steve Pagliuca its new Chair, replacing Suffolk Construction CEO John Fish as leader of the troubled Olympics bid committee. Also Thursday, the committee added Red Sox President & CEO Larry Lucchino and Hill Holliday Founding Partner J...

Read More

Tags: Olympics

More Stories

03/08/95
NATIONSBANK LAUNCHES OLYMPIC SPONSORSHIP PROGRAM

NationsBank announced its Olympic Sponsorship program yesterday that will include more than 50 major sporting events before the ''96 Games. Included in the program is a 14-city, 32- game USA Baseball

Tags: Bank of America, Olympics

03/07/95
ATLANTA AT 500: OPENING CEREMONIES ONLY 500 DAYS FROM TODAY

As opening ceremonies approach, ACOG organizers are showing few worries. The tasks at hand: finding the last 8-10% of the Olympic budget; building a 60-acre downtown park; making over depressed neighb

Tags: Olympics

03/02/95
ARAMARK SIGNS ON AS FOOD SERVICE MANAGER FOR '96 GAMES

ACOG announced that it had reached a supplier agreement with ARAMARK as food service manager for the ''96 Summer Games. ARAMARK will manage food service systems for the Olympic Village and provide con

Tags: Aramark, Olympics

03/01/95
OLYMPIC SPONSORSHIP MOMENTS: A LOOK AT THE DOCUMENT COMPANY

Olympic sponsorship profiles will appear regularly in THE SPORTS BUSINESS DAILY between now and the Games. Our first profile is Xerox, which has been involved with the Olympics since the ''64 Winter G

Tags: ATT, Olympics, USOC, Xerox

02/27/95
HOME DEPOT DROPS THE BALL ON BRINK CAMPAIGN

Home Depot, charged to manage and market the sale of Centennial Olympic Bricks has been relieved of its duties, ACOG announced Thursday. Home Depot only sold 60,000 of the bricks by the end of the hol

Tags: Home Depot, Olympics

02/27/95
THE TAZMANIAN IZZY? HANES, WARNER BROS. SIGN ON WITH USOC

Sara Lee''s Hanes division and Warner Bros. Consumer Products will team with the USOC to produce a line of cross-licensed Looney Tunes/Olympic sportswear. Sources said the line includes T-shirts, sock

Tags: Olympics, Sara Lee, Time Warner, USOC

02/22/95
EUROPEAN BROADCASTING UNION GRANTED '98 RIGHTS

The IOC has announced they have granted the European Broadcasting Union (EBU) exclusive and comprehensive European rights to broadcast the ''98 Nagano Winter Games for a cost of $72M. The IOC said EBU

Tags: IOC, Olympics

02/22/95
HOME DEPOT INCREASES MARKETING EFFORTS

Due to "halved sales goals" for its Olympic Brick fundraising program, Home Depot is planning a "more aggressive national marketing thrust." Home Depot is doing a number of things to increase exposure

Tags: Home Depot, NBC, NFL, Olympics

02/21/95
AVON TO SIGN "AMBITIOUS" INITIATIVE FOR ATLANTA GAMES?

Avon is close to completing its most "ambitious event- marketing initiative ever" by signing a "surprise sponsorship" of the ''96 Summer Games in Atlanta, according to Terry Lefton in this week''s BRA

Tags: Olympics

02/21/95
OLYMPICS' CASH CUSHION SHRINKING

An audit by Price Waterhouse for the Metropolitan Atlanta Olympic Games Authority says that the $1.58B cost of the ''96 Games will be covered by ACOG''s fund raising, but the firm forecasts only a $32

Tags: Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug