Featured Story

Pyeongchang Ticket Sales Still Struggling Due To Several Factors, Including North Korea

Published in SportsBusiness Daily on 11 / 21 / 17

The Pyeongchang Games are "struggling to draw visitors from home and abroad, largely because of fears" about North Korea, according to Thomas Maresca of USA TODAY. As of Nov. 16, organizers said that they have "hit just 41% of their sales target of 1.06 million tickets, with sales in South Kore...

Read More

Tags: Olympics

More Stories

08/06/96
LOOKING BACK AT ATLANTA: IOC SAYS GAMES NOT "BEST EVER"

On Sunday, IOC President Juan Antonio Samaranch declined to label the Atlanta Games "the best ever," which he has traditionally done in previous closing. ACOG officials regarded Samaranch''s omission

Tags: IOC, NBC, Olympics, Wilson Sporting Goods

08/06/96
GOING FOR POST-OLYMPIC GOLD: ENOUGH WHEATIES FOR EVERYONE

General Mills unveiled five Wheaties boxes with images of U.S. champions -- Michael Johnson, Dan O''Brien, Tom Dolan, Amy Van Dyken and the U.S. Women''s Gymnastics team. The five boxes will be red, w

Tags: CBS, IMG, NBC, Nike, Olympics, Viacom, Wheaties

08/02/96
SPONSORSHIP AND MARKETING ROUND-UP

INSIDE THE IBM BUNKER: USA TODAY''s Business section Cover Story was an exclusive look inside the workings of the IBM on- site technology team, which worked around-the-clock to correct flaws in the co

Tags: Coca-Cola, IBM, Nike, Olympics, PepsiCo, Reebok, Visa

08/02/96
ATHLETES IN THE SPOTLIGHT: STRUG HIRES LEIGH STEINBERG

U.S. gymnast Kerri Strug has hired agent Leigh Steinberg of Steinberg & Moorad, with an official announcement today in Atlanta. Strug told USA TODAY: "We chose him because we share a lot of the same v

Tags: ABC, Anheuser Busch, CBS, NBC, NFL, Nike, Olympics, Viacom, Walt Disney

08/02/96
ATLANTA AS A PROTOTYPE -- OF HOW NOT TO STAGE AN OLYMPICS

In the eyes of some IOC officials, "the Olympics'' commercial flame ... flared out of control in Atlanta." And, according to a report in this morning''s WALL STREET JOURNAL, the IOC believes that, des

Tags: IOC, Olympics

08/02/96
NBC HITS THE HOME STRETCH ASSURED OF A 20+ AVERAGE RATING

Preliminary overnight numbers show that NBC gained a 23.2 rating and a 40 share for last night''s prime time coverage. Thursday''s daytime gained a 7.2/24, while late night coverage scored a 9.3/30. N

Tags: ABC, CBC, ESPN, NBC, Olympics, Sports Illustrated, Walt Disney

08/02/96
OLYMPIC NEWS & NOTES

IOC and ACOG officials had no comment on the arrest of Julie Pound, wife of IOC VP Dick Pound, following an altercation with an Atlanta police officer over a jaywalking infraction. IOC spokesperson Mi

Tags: IOC, Olympics

08/01/96
ATHLETES IN THE SPOTLIGHT: WELCOME TO THE PROS, KERRI

U.S. gymnast Kerri Strug has yet to officially renounce her amateur status, but she confirmed to the HOUSTON CHRONICLE that she will soon choose between a handful of agents with whom she and her famil

Tags: ESPN, Olympics, Walt Disney, Wheaties

08/01/96
DETAILS ON HANCOCK SPONSORSHIP EXTENSION

As reported earlier, John Hancock has extended its worldwide IOC sponsorship. According to the BOSTON HERALD, the new pact locks John Hancock in as a "top sponsor" at the "bargain price" of $28M for b

Tags: IOC, Olympics

08/01/96
NEWS & NOTES: NOT EXACTLY AN INSPIRING OLYMPIC MOMENT

Julie Pound, the wife of IOC VP Dick Pound, was arrested yesterday after a "scuffle" with an Atlanta police officer and charged with "refusing to comply with an officer''s orders, obstruction, disorde

Tags: ABC, CBS, IOC, Olympics, Sports Illustrated, Viacom, Walt Disney, Wheaties, Xerox

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug