LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President Golf Expected To Stay In Olympics Through '24 Sources: NHL Makes Olympic Offer To Players LA 2024 Talks In Wake Of Trump Election LA 2024 To Address Trump's Election In Pitch Trump Victory Raises Questions For LA 2024 Bid Canadian Olympic Committee To Invest $37M LA 2024 Strengthens Olympic Bid Former USATF Staffers Question Max Seigel's Practices
LA 2024 Betting On Historic Sponsorship Sales As It Issues Newly Revised BudgetPublished in SportsBusiness Daily on 12 / 02 / 16
LA 2024 believes it will sell nearly $2B in domestic sponsorships if it wins the '24 Games, a new Olympics record. The sales estimate was included in a newly revised budget published Friday, the first new spending plan issued since a preliminary document in '15. All told, the total size of the propo...
E! Entertainment Television will present daily reports July 15 through August 5 on Hollywood''s influence on the Olympics (E!)...USA Basketball and NBA Video have announced the release of "Dream Team
Upper Deck features two Olympic card sets, U.S. Olympic Champions Olympicards, which focus on past Olympians and potential members of the ''96 squad and the USA Basketball Deluxe Gold Edition, 72 card
Atlanta''s $60M Centennial Olympic Park was created from $25M in private donations, $15M from ACOG and the sale of engraved bricks, $10M from the Atlanta business community, $7M in in-kind donations,
Sports Illustrated''s "Olympic Viewers Guide to the Centennial Olympic Games," a 36-page pull out section detailing NBC''s coverage, will run in the July 15 issue of SI and be promoted on NBC (SI)....
In Atlanta, Bo Emerson looks at the international media reaction to the Games and Atlanta as print and TV execs begin to arrive. The relationship between organizers and the media is one of the "hazier
The "marketing and financial bonanza" for stars of the Atlanta Games is profiled by Dan Wasserman of the Newark STAR LEDGER. He notes at the NJ-based sports marketing firm, Integrated Sports Int''l, O
SLOC organizers are confident they will have "an agreement in principal" on a joint marketing program with the USOC by the start of the Atlanta Games, according to Mike Gorrell of the SALT LAKE TRIBUN
ESPN''s Brett Haber reported on the "awkward" and "unenthusiastic" relationship between tennis and the Olympics. Haber, noting that tennis will receive only about 5 minutes a night of coverage from NB
A nationwide survey of consumer awareness reports that 55% of the 1,002 adults surveyed knew Coca-Cola was the official soft drink sponsor of the Games, while McDonald''s (50%) and AT&T (47%) had high
With 11 days until the Opening Ceremonies in Atlanta, media reports continue to focus on the city''s readiness. NEWSWEEK features the header, "Is Atlanta Ready Yet?" Starr & Smith write, "Against a ba