Featured Story

Bach Says Ongoing Corruption Scandals At IOC Won't Undercut '28 Games In L.A.

Published in SportsBusiness Daily on 09 / 19 / 17

IOC President Thomas Bach yesterday insisted that the '28 L.A. Games "will not be undercut by a series of high profile corruption scandals" involving top IOC members, according to Scott Reid of the ORANGE COUNTY REGISTER. There has been "growing concern in recent weeks and months about how much dama...

Read More

Tags: Olympics

More Stories

08/01/96
NEWS & NOTES: NOT EXACTLY AN INSPIRING OLYMPIC MOMENT

Julie Pound, the wife of IOC VP Dick Pound, was arrested yesterday after a "scuffle" with an Atlanta police officer and charged with "refusing to comply with an officer''s orders, obstruction, disorde

Tags: ABC, CBS, IOC, Olympics, Sports Illustrated, Viacom, Walt Disney, Wheaties, Xerox

08/01/96
DETAILS ON HANCOCK SPONSORSHIP EXTENSION

As reported earlier, John Hancock has extended its worldwide IOC sponsorship. According to the BOSTON HERALD, the new pact locks John Hancock in as a "top sponsor" at the "bargain price" of $28M for b

Tags: IOC, Olympics

08/01/96
NBC LOOKS TO FIGHT OFF THOSE WEEK TWO BLUES

Preliminary overnight numbers show that NBC gained a 22.2 rating and a 38 share for last night''s prime time coverage. Wednesday''s daytime and late night both gained an identical 8.1 rating and 26 sh

Tags: Anheuser Busch, CBC, NBC, Olympics

07/31/96
ATHLETE SPOTLIGHT: KERRI SHRUGS OFF COLLEGE CAREER

U.S. gymnastics hero Kerri Strug has decided to forgo her college career at UCLA so she can compete in a post-Olympic tour and accept money from commercial endorsements, according to the ATLANTA CONST

Tags: ATT, NBC, Olympics, Wheaties

07/31/96
NEWS & REVIEWS: MEDIA WON'T GIVE UP ON TAPED-GATE

Reviews of NBC''s coverage continued. Regarding news on the Olympic Park bombing, the MILWAUKEE JOURNAL SENTINEL''s Bob Wolfley notes NBC did the right thing in its coverage Tuesday night "putting new

Tags: NBC, Olympics

07/31/96
THAT SOMETHING IN THE AIR IS GONE -- NO MORE GYMNASTICS

Preliminary overnight numbers show that NBC gained a 24.3 rating and a 41 share for last night''s prime time coverage. Monday''s daytime coverage gained a 7.7/25, with late night showing a 9.4/30. NOT

Tags: CBS, NBC, Olympics, Viacom

07/31/96
HANCOCK EXEC SAYS ATLANTA MAY HURT FUTURE U.S. BIDS

Even as John Hancock extended its worldwide Olympic sponsorship for another five years, David D''Allesandro, the company''s top marketing exec, accused ACOG of handling the Games "so poorly that they

Tags: IOC, Olympics

07/31/96
OLYMPIC NOTES

Sales of Sara Lee''s Hanes and Champion Olympic apparel are expected to fall roughly $150M short of its $650M projection (FORBES, 8/12)....Economist Donald Ratajczak says the huge influx of visitors t

Tags: ESPN, Olympics, Sara Lee, Walt Disney

07/31/96
MEDAL STANDINGS FOR ADVERTISERS AND SPONSORS

A survey of 1,000 U.S. residents conducted July 28-29 (midway through the Games) shows positive numbers for advertisers on NBC''s Olympic coverage. Davis Blum, Strategic Planner for Baltimore-based Ei

Tags: Anheuser Busch, Coca-Cola, IBM, Marriott, McDonalds, NBC, Nissan, Olympics, Pennzoil, PepsiCo, Reebok

07/30/96
MORE NBC NEWS: THE LIVE-LY DEBATE CONTINUES

Live or taped? Media critics are not through with their assessments of NBC''s packaged approach in its prime time coverage of the Games. The N.Y. DAILY NEWS'' David Hinckley: "They asked Joe Klein if

Tags: CBC, CBS, ESPN, NBC, Olympics, Sports Illustrated, Viacom, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug