Upcoming Conferences and Events

Featured Story

LA 2024 Betting On Historic Sponsorship Sales As It Issues Newly Revised Budget

Published in SportsBusiness Daily on 12 / 02 / 16

LA 2024 believes it will sell nearly $2B in domestic sponsorships if it wins the '24 Games, a new Olympics record. The sales estimate was included in a newly revised budget published Friday, the first new spending plan issued since a preliminary document in '15. All told, the total size of the propo...

Read More

Tags: Olympics, USOC

More Stories

08/18/16
Two Swimmers Admit To Fabricating Story

A Brazilian police official claims U.S. swimmers Jack Conger and Gunnar Bentz have admitted that the "story about being robbed at gunpoint" early Sunday morning "had been fabricated," according to Savarese & Harris of the AP. Police have determined that Conger, Bentz, Ryan Lochte and Jimmy Feige ...

Tags: Olympics, USOC

08/18/16
Salt Lake City Still Topping Olympic TV

Salt Lake City is averaging a 22.0 local rating through 12 nights of NBC's primetime Olympic coverage, well ahead of second-place Denver's 20.5 rating as the Rio Games head into the final few days. The 22.0 rating is down from Salt Lake City's 26.6 rating during the same period of the '12 London Ga ...

Tags: Olympics, NBC

08/18/16
NBC Primetime Likely Between Athens, Sydney

Heading into the final stretch for the Rio Games, NBC's primetime rating looks to finish somewhere in between the average for the '04 Athens Games and the '00 Sydney Games. NBC is averaging a 15.2 rating (27.2 million viewers) after 12 nights of coverage, below the 15.8 rating during the same period ...

Tags: Olympics, NBC

08/18/16
Laurie Hernandez To Promote P&G's Crest

Gold and Silver Medal-winning U.S. gymnast Laurie Hernandez has signed her first endorsement contract with IOC TOP sponsor Procter & Gamble, agreeing to become a brand ambassador for Crest toothpaste and Orgullosa, a Latina-focused online platform founded by P&G. Her mother, Wanda Hernandez, ...

Tags: Olympics, Procter and Gamble

08/18/16
Phelps Wears Nike Gear On Latest SI Cover

Michael Phelps has been an Under Armour endorser since '10, but he appears on the cover of this week's SI with a "competitor’s logo front-and-center," leaving branding experts "shaking their heads," according to Novy-Williams & Soshnick of BLOOMBERG NEWS. UA Manager of Global Co ...

Tags: Olympics

08/18/16
Stevenson Appears To Sign With Mayweather

Retired boxer Floyd Mayweather Jr. yesterday announced that Shakur Stevenson "has joined Mayweather Promotions," according to Gilbert Manzano of the LAS VEGAS REVIEW-JOURNAL. Mayweather wrote on Twitter, “I came all the way to Brazil to support the athletes of the United States, but while ...

Tags: Olympics

08/18/16
Arrested IOC Official Steps Down From Post

Ireland Olympic Council President Pat Hickey "temporarily stepped down from his position" as an IOC Exec Board member "after his arrest in connection with a probe into ticket touting at the Rio Games" ( REUTERS, 8/17 ). Police said that Hickey "tried to escape when they came for him ...

Tags: Olympics

08/18/16
THE DAILY's Olympic Medal Stand

Each day during the Olympics, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around Rio. ...

Tags: Olympics

08/17/16
NBC Ratings Down, But Still Strong In Primetime

After 11 nights of primetime coverage, NBC's ratings for Rio are still trending well below figures from London in '12 or Beijing in '08, but the broadcast net has now registered 50 straight nights of primetime wins when it airs the Winter or Summer Games. That streak dates back to Day 14 of the '10 ...

Tags: Olympics, NBC

08/17/16
Track And Field Attendance Struggles

The "lack of spectators" in the Olympic Stadium for track and field competition has "become a storyline that parallels the exquisite work of the athletes," according to Tim Layden of SI.com. The 60,000-seat stadium last night "was no more than one-third full" when the women's 1,500 meters was run an ...

Tags: Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug