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Overnight Ratings: FS1 Gets 2.5 For First Regular Season NASCAR Sprint Cup Race

Published in SportsBusiness Daily on 03 / 30 / 15

FS1 drew a 2.5 overnight rating for the STP 500 yesterday, which was the cable net’s first-ever regular-season NASCAR Sprint Cup Series telecast. The same spring race from Martinsville last year aired on Fox. For comparison, the Martinsville race in the fall during the Chase for the Sprint Cu...

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Tags: Research and Ratings

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11/17/95
OLYMPIC NOTES: ATLANTANS WARMING TO THE GAMES

A poll by Georgia State Univ. shows 83% of Atlantans think the Olympics will be good for the state. The same poll showed 69% felt this way in July (ATLANTA CONSTITUTION, 11/17)....Petter Ronningen, ma

Tags: Olympics

11/15/95
MARKETING PROGRAM TO ADD 400 NEW SIDEWALK VENDING SPOTS

As part of a proposed marketing effort by B.G. Swing Games Management and President Munson Steed, there could be 400 new sidewalk vending spots in Atlanta by next summer, according to the ATLANTA CONS

Tags: Olympics

11/15/95
OLYMPIC NOTES: OLYMPIC SOCCER TEAM WILL PLAY IN WASHINGTON

Organizers of the ''96 Games have announced the U.S. Olympic Soccer team will play one of its three first-round games at DC''s RFK Stadium (WASHINGTON POST, 11/15).... Atlanta will lead the nation''s

Tags: Olympics

11/14/95
BASEBALL DREAM TEAMS WILL KEEP SPORT IN OLYMPICS, BOOST TV

As International Baseball Association President Aldo Notari called for pros to be in by 2000 or out of the Olympics by 2004, the Toronto GLOBE & MAIL''s James Christie notes a Dream Team format would

Tags: MLB, Olympics

11/10/95
DOES BILLY PAYNE DRIVE A BUICK? A BMW? A NISSAN?

Buick Motor Division has announced they will offer a special edition Regal and Skylark to commemorate GM''s sponsorship of the ''96 U.S. Olympic Team and the Olympic Games in Atlanta. The cars will go

Tags: General Motors, Nissan, Olympics

11/10/95
OLYMPIC NOTES: USOC DISTRIBUTES $1.25M IN COMPETITIVE GRANTS

The USOC has announced the distribution of $1.25M in competitive grants to community-based Multi-Sport Organizations, Disabled Sports Organizations, and Affiliated Sports Organizations. Among the grou

Tags: Coca-Cola, Olympics, USOC

11/02/95
AUDITOR SAYS "BULLETPROOF" ACOG BUDGET MAY HAVE HOLES

ACOG officials disagreed with an auditor''s claim the committee''s budget is "far tighter than projected" and has only a $13M "safety net" between "breaking even and going broke," writes Melissa Turne

Tags: Olympics

10/20/95
IT'S ALWAYS COCA-COLA: COKE INKS TOP IV AGREEMENT WITH IOC

Coca-Cola Company signed a TOP IV sponsorship agreement with the IOC which covers ''97-2000 and ensures Coca-Cola''s continued association with the Olympic movement through Nagano and Sydney. A year i

Tags: Coca-Cola, IOC, Olympics

10/19/95
USOC UNDER FIRE BY U.S. SENATE

Critics "assailed" the USOC for its "emphasis on elite-level athletes at the expense of grass-roots programs" during a Senate subcommittee hearing yesterday that reviewed the Amateur Sports Act of ''7

Tags: Olympics, USOC

10/19/95
CAN HOT DOG EATING CONTEST AS OLYMPIC EVENT BE FAR AWAY?

Sara Lee Meats, a division of the Sara Lee Corp., has been named the "Official Packaged Meat Sponsor" of the ''96 Games. SLM will supply packaged meat products to the 150,000 members of the Olympic Fa

Tags: Olympics, Sara Lee

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