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Casey Wasserman: NBC Can't Help LA 2024 Bid, But Optimistic About City's ChancesPublished in SportsBusiness Daily on 04 / 27 / 17
NBC "won't be any help" in L.A.'s bid to land the '24 Games, but LA 2024 Chair Casey Wasserman "likes the city's odds anyway," according to Cullins & Porreca of the HOLLYWOOD REPORTER. Wasserman yesterday at The Hollywood Reporter's 11th annual Power Lawyers event said that the IOC's rules ...
In ''98, "the world will see a Nagano that has built striking Olympic arenas in isolated, nondescript or downright ugly parts of the city," according to Philip Hersh of the CHICAGO TRIBUNE. He adds th
The NHL has teamed with the USOC, USA Hockey and the NHLPA in licensing, marketing and sponsorship programs for the Nagano Games that include the slogan, "The Coolest Game in Nagano," according to Jef
Despite numbers from a recent Harris poll showing Olympic sponsors'' identification with the Games "had all but evaporated" six months after the Games (see #29), USOC Deputy Secretary General John Kri
Juan Antonio Samaranch intends to run for a fourth term as president of the IOC, according to James Christie in the Toronto GLOBE & MAIL. Samaranch, 76, told Radio Suisse that if he receives a "favour
McDonald''s has bought commercial time on CBS'' coverage of the ''98 Winter Games in Nagano, according to Mike Reynolds of INSIDE MEDIA. Sources estimate the deal, "spanning all Olympic dayparts," to
James Christie in the Toronto GLOBE & MAIL looks at reaction to a recent Harris poll that showed only one Summer Olympic sponsor was recognized as such. Patrick Walshe, a media analyst with Toronto-ba
CBS sales execs say the network has already sold 70% of its ad inventory for the ''98 Olympics by narrowing its focus to 15 advertisers who are world-wide Olympic sponsors, down from more than 80 in '
Goodwill Games, Inc. has opened a satellite office in N.Y. for the ''98 Goodwill Games, to be held in N.Y. and the metro area. Planning for the Games will be coordinated between the N.Y. office and th
The operating budget for next year''s Nagano Olympics will rise a second time to 103B yen ($843.055M) due to "a helpful yen-dollar exchange rate" but will see no further increases, according to the KY
"African hopes of hosting the continent''s first Olympic Games suffered a blow" when the IOC on Thursday "expressed concern about the crime problem" in Cape Town, South Africa, which is bidding for th