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GoDaddy Returning As Super Bowl Advertiser For 11th Time

Published in SportsBusiness Daily on 11 / 24 / 14

GoDaddy is "returning to the Super Bowl for its 11th consecutive year" as an advertiser. The company "typically airs two commercials" during the game, but "this time around only purchased one" for NBC's Feb. 1 telecast. The 30-second spot, titled "Journey Home," will feature NASCAR driver Danica Pa...

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09/15/95
ACOG INTRODUCES INTERNATIONAL PAPER AS OLYMPIC SPONSOR

International Paper has been named the Official Paper and Forest Products sponsor for the ''96 Olympic Games in Atlanta. International Paper President & CEO John Georges declined to put a specific dol

Tags: Olympics

09/13/95
ATLANTA MAYOR ACCUSES PEPSI OF MUSCLING WAY INTO GAMES

Atlanta Mayor Bill Campbell stated yesterday that PepsiCo won''t be able to display outdoor advertising at GeoNova, a 15- story education and entertainment domed complex housing theaters and a museum

Tags: Coca-Cola, Olympics, PepsiCo

09/07/95
OLYMPIC NOTES

American MagLev Technologies, based in Edgewater, FL, is negotiating with the city of Atlanta to construct magnetic levitation (MagLev) people movers for the Olympics. The high- speed rail system woul

Tags: Olympics, USOC

09/07/95
ATLANTA COUNCILMAN LOOKS TO DISMISS MARKETING CONSULTANT

Atlanta Councilman Robb Pitts introduced legislation this week to cancel the city''s contract with B.G. Swing Games Management Inc., according to the ATLANTA CONSTITUTION. B.G. Swing Games'' owner, Mu

Tags: Olympics

09/06/95
REEBOK EXPECTED TO ANNOUNCE OLYMPIC INVOLVEMENT SOON

Reebok is finalizing its sponsorship plans for the ''96 Games, according to BRANDWEEK. Reebok -- "in and out" of Olympic discussions for three years -- only had been considering a license agreement to

Tags: NBC, Olympics, Reebok

09/01/95
GOOD NEWS FOR ACOG AS THEY ANNOUNCE STRONG TICKET SALES

ACOG announced more than 326,000 people have ordered tickets to the ''96 Games. In Atlanta, Melissa Turner writes those numbers "far" exceed Olympic organizers expectations and breaks "all records pre

Tags: Olympics

08/31/95
MANY SPONSORS BALKING AT THE HIGH PRICE OF OLYMPIC DEAL

ACOG''s "uphill struggle" to raise $1.59B in "nongovernmental" revenue for the ''96 Games is profiled by Jerry Schwartz of the N.Y. TIMES. Although ACOG is expected to sign 40-50 corporate sponsors, e

Tags: Olympics

08/29/95
OLYMPIC NOTES: CAN PLANNERS SELL $1B IN ATLANTA MERCHANDISE?

Although ACOG officials report that sales of merchandise bearing the Atlanta ''96 logo are ahead of schedule, Jeff Kunerth reports that "response has been less than overwhelming" in Orlando. Stores fe

Tags: Anheuser Busch, Olympics

08/29/95
CHICAGO 2008? SECOND CITY ORGANIZERS TALK OF POSSIBLE BID

Chicago officials, upbeat about revenue from the World Cup and next year''s Democratic National Convention, "may be preparing to stalk" the Summer Games. Greg Hinz writes in the current issue of CHICA

Tags: NCAA, News Corp./Fox, Olympics

08/24/95
NEW OLYMPIC SPONSOR: THE STAR OF THE AMERICAN HIGHWAY

Texaco and ACOG have announced that Texaco will be the Official Petroleum Sponsor of the ''96 Summer Games as well as the Official Petroleum Provider to the ''96 Olympic Torch Relay. Star Enterprise,

Tags: Olympics

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