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Overnight Ratings: Pro Bowl On ESPN Is Event's Lowest Mark Since '07Published in SportsBusiness Daily on 01 / 26 / 15
ESPN drew a 5.6 overnight rating for the Pro Bowl last night, marking the lowest figure for the game since ’07, when the event aired on the Saturday night following the Super Bowl. Last night’s telecast was down 16% from a 6.7 overnight on NBC last year, which had to compete with the Gra...
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Most top ACOG executives received pay raises ranging from nearly 4% to 5% this year, with ACOG President Billy Payne getting a 6% raise giving him a $669,112 annual salary, the highest salary of any h
Atlanta Olympic officials have decided to "write off" some of its Centennial Olympic Park brick program and will "absorb" $8M of the $15M it guaranteed against the sale of 700,000 bricks. To date, 223
In describing their new $1.7B budget as essentially "bulletproof," ACOG officials expressed "absolute confidence" they now have "secured or identified" enough money to stage the Games as promised, acc
"With just 10 more deals in the works, the push to round up companies for licensed products is over," according to Sheila Poole of the ATLANTA CONSTITUTION. ACOG officials announced Tuesday that appro
ACOG CEO Billy Payne has said he plans to "reduce" the number of volunteers and staff needed to stage the Games, as he and other Atlanta officials look for ways to meet their $1.58B budget, according
The city of Orlando agreed in writing Monday to set aside $3M to cover any potential losses from hosting Olympic soccer matches at the Florida Citrus Bowl. The agreement appears to end a "long-running
The U.S. Olympic Congress runs through Saturday and will have more than 1,400 participants from sports corporations, marketing firms, conventions and visitors bureaus, official Olympic sponsors and li
Buick plans to launch the "first and possibly only sedan" that GM will offer bearing the Olympic logo, according to BRANDWEEK. The Olympic Regal will cost about $20,000 and will include golden Olympic
Swatch plans to "leverage" its $40M sponsorship of the Atlanta Games with two promotions, according to the latest issue of BRANDWEEK. The two promotions will be a sweepstakes and "gift-with-purchase"
Weiden & Kennedy is "spearheading" advertising for Coca- Cola''s ''96 Olympics sponsorship with a "massive" campaign touting both "Coca-Cola''s hometown of Atlanta and its longtime relationship with t