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South Korea Prez Downplays Safety Concerns As PyeongChang Medals Are Unveiled

Published in SportsBusiness Daily on 09 / 21 / 17

Officials promoting the '18 PyeongChang Games emphasized South Korea's security and culture as they unveiled a unique medal design last night in front of an elite audience of U.S. business and sports figures at the Metropolitan Museum of Art in N.Y. In between three Korean musical performances and a...

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07/18/97
OLYMPIC NOTES

USA TODAY''s Melanie Wells writes about the USOC''s marketing of eight-year ad packages to the Olympic Games. Coming off the ''96 Atlanta Games, Visa has agreed to sponsor the Games through 2000, but

Tags: CBC, Olympics, Sara Lee, USOC, Visa

07/18/97
SOCOG LOOKS TO PLAY TOUGH AGAINST AMBUSH MARKETERS

Organizers for the Sydney 2000 Olympic Games (SOCOG), "angry at what they consider ''emotional ambush'' advertising, are planning a ''shame'' campaign directed at non-sponsors of the Olympics such as

Tags: Olympics

07/18/97
TURNER SAYS GOODWILL GAMES ARE EXPECTED TO POST A SMALL LOSS

Organizers for The Goodwill Games began their one-year countdown for the ''98 event yesterday with a press conference in New York City. Swatch Timing, a member of the SMH Group, was named as the offic

Tags: Cablevision, Madison Square Garden, Olympics, Turner Sports, Ticketmaster

07/17/97
NEW CEO MASBACK PLEDGES AN ERA "OPEN FOR CHANGE" AT USATF

Craig Masback was named CEO of USA Track & Field (USATF) yesterday. He most recently was a Senior Associate at DC-based Wilmer Cutler & Pickering, where he specialized in communications and sports law

Tags: ESPN, IOC, Olympics, Walt Disney

07/16/97
FUND RAISING IS KEY AMONG SLOC'S GOALS FOR NEXT 12 MONTHS

The Salt Lake Organizing Committee''s (SLOC) management team last week outlined for its Board of Directors the projects plans for the next 12 months, according to Mike Gorrell of the SALT LAKE TRIBUNE

Tags: General Motors, Home Depot, Olympics, USOC

07/16/97
MCMANUS PLEASED WITH CBS'S EXPECTED PROFITS FOR '98 OLYMPICS

CBS says it expects a profit of $40-50M on the ''98 Winter Olympics in Nagano, Japan, according to Rudy Martzke of USA TODAY. CBS Sports President Sean McManus: "We will make a considerable profit on

Tags: CBS, Olympics, Viacom

07/15/97
GOODWILL GAMES AIMS TO TAKE OVER THE BIG APPLE IN SUMMER '98

To "save the money-losing" Goodwill Games "from extinction," Turner Broadcasting System "has seized control of the sports extravaganza -- handling everything from selling tickets, to managing voluntee

Tags: Olympics, Sports Illustrated, Turner Sports

07/15/97
GENERAL MOTORS GETS READY TO SIGN AN OLYMPIC-SIZED DEAL

General Motors (GM) "is close to signing a wide-ranging eight-year sponsorship agreement" with the USOC and a "separate but related media deal with NBC that''s estimated at more than $200 million," ac

Tags: General Motors, NBC, Olympics, USOC

07/14/97
ONE YEAR LATER, OLYMPIC STARS SEARCH FOR MARKETING GOLD

One year after the Atlanta Olympics, NEWSWEEK''s Mark Starr examines the endorsement success of the Games'' top U.S. medal winners. Starr: "[T]he modern Olympics are so vast and overhyped that inevita

Tags: Nike, Olympics

07/11/97
OLYMPIC NEWS & NOTES: NBC LOOKS TO BRAND THE NEXT CENTURY

NBC Sports "is looking for an agency to brand and promote its ties" to the Olympic Games it will televise from 2000-2008, according to AD AGE. Contenders for the business are said to be S.F.-based Cit

Tags: NBC, Olympics

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