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Root Sports Southwest Brings On Former Penguins Exec David PeartPublished in SportsBusiness Daily on 02 / 26 / 15
Root Sports Southwest named former Penguins Senior VP/Sales & Service David Peart GM, where he will oversee day-to-day management of the Houston-based RSN. He starts March 2 and will report to DirecTV Sports Networks President Patrick Crumb . The RSN holds the rights to the Astros and Rocket...
ACOG announced yesterday that Textron Inc., one of the nation''s largest multi-industry companies, has been named an official sponsor of the ''96 Games. Several of the company''s aircraft and industri
Panasonic is launching a $10M global TV ad campaign in April touting its IOC "TOP" sponsorship. The first spot is tailored to feature athletes and national anthems from the 40 countries that will air
A USOC panel approved a recommendation yesterday dealing with conflict of interest questions involving members of the committee charged with selecting the USOC''s next President. The committee wouldn'
ACOG yesterday received approval from the IOC to "forgo the traditional release of white pigeons in favor of an unspecified alternative," according to Pousner & Turner of the ATLANTA CONSTITUTION. The
Nagano organizers confirmed yesterday that snowboarding will debut as an Olympic medal sport in ''98. But the "financially strapped" NAOC wants the International Ski Federation and IOC to help cover t
The reluctance of Japanese businesses to engage in open bidding "seems to stand in the way of cash-pinched organizers of the Nagano Winter Olympics in their efforts to raise more sponsorship money at
Sources at the Nagano Winter Games Organizing Committee say the NAOC plans to ask the IOC for authority to launch an "official supplier" program in order to attract less wealthy sponsors in Japan, acc
Under its role as "official packaged meat" of the ''96 Games, Sara Lee has plans for a "multi-layered promotional blitz" for the Games and a commercial starring Michael Jordan and Olympic mascot Izzy
For the ''96 Games, the Atlanta Journal-Constitution is offering an "imposing" array of sponsorship programs, according to INSIDE MEDIA. There will be nine packages aimed at national advertisers and a
Dial Corp. is the newest sponsor of the Atlanta Games, becoming the official soap, laundry and household cleaning products company. One Olympic source put the deal at $2.5-5M in cash and products. Wit