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Root Sports Southwest Brings On Former Penguins Exec David Peart

Published in SportsBusiness Daily on 02 / 26 / 15

Root Sports Southwest named former Penguins Senior VP/Sales & Service David Peart GM, where he will oversee day-to-day management of the Houston-based RSN. He starts March 2 and will report to DirecTV Sports Networks President Patrick Crumb . The RSN holds the rights to the Astros and Rocket...

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12/12/95
MULTI-INDUSTRY TEXTRON INC. NAMED AS AN OLYMPIC SPONSOR

ACOG announced yesterday that Textron Inc., one of the nation''s largest multi-industry companies, has been named an official sponsor of the ''96 Games. Several of the company''s aircraft and industri

Tags: Olympics, USOC

12/12/95
OLYMPIC NOTES

Panasonic is launching a $10M global TV ad campaign in April touting its IOC "TOP" sponsorship. The first spot is tailored to feature athletes and national anthems from the 40 countries that will air

Tags: IOC, Olympics, USOC, Washington Nationals

12/07/95
OLYMPIC NEWS AND NOTES

A USOC panel approved a recommendation yesterday dealing with conflict of interest questions involving members of the committee charged with selecting the USOC''s next President. The committee wouldn'

Tags: Olympics, USOC

12/07/95
THIS MEANS ROTISSERIE GOLD IS OUT AS A POSSIBLE SPONSOR

ACOG yesterday received approval from the IOC to "forgo the traditional release of white pigeons in favor of an unspecified alternative," according to Pousner & Turner of the ATLANTA CONSTITUTION. The

Tags: IOC, Olympics

12/06/95
SNOWBOARDERS LOOK TO SHRED AS SPORT GOES TO OLYMPICS

Nagano organizers confirmed yesterday that snowboarding will debut as an Olympic medal sport in ''98. But the "financially strapped" NAOC wants the International Ski Federation and IOC to help cover t

Tags: IOC, Olympics

12/06/95
JAPANESE BUSINESS CULTURE HURTS NAGANO MARKETING EFFORT

The reluctance of Japanese businesses to engage in open bidding "seems to stand in the way of cash-pinched organizers of the Nagano Winter Olympics in their efforts to raise more sponsorship money at

Tags: IOC, Olympics

12/05/95
NAGANO OLYMPIC ORGANIZERS LOWERING SPONSORSHIP CRITERIA

Sources at the Nagano Winter Games Organizing Committee say the NAOC plans to ask the IOC for authority to launch an "official supplier" program in order to attract less wealthy sponsors in Japan, acc

Tags: IOC, Olympics

12/05/95
OLYMPIC NOTES

Under its role as "official packaged meat" of the ''96 Games, Sara Lee has plans for a "multi-layered promotional blitz" for the Games and a commercial starring Michael Jordan and Olympic mascot Izzy

Tags: Bank of America, IOC, Motorola, Olympics, Sara Lee, Visa

12/05/95
ATLANTA CONSTITUTION TO OFFER SPECIAL OLYMPIC PACKAGES

For the ''96 Games, the Atlanta Journal-Constitution is offering an "imposing" array of sponsorship programs, according to INSIDE MEDIA. There will be nine packages aimed at national advertisers and a

Tags: Olympics

11/29/95
BIG JOB FOR DIAL AS THEY FACE SWEATY ATHLETES IN JULY

Dial Corp. is the newest sponsor of the Atlanta Games, becoming the official soap, laundry and household cleaning products company. One Olympic source put the deal at $2.5-5M in cash and products. Wit

Tags: Olympics, Wheaties

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