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Phelps To Come Out Of Retirement Next Week, Could Compete In '16 Summer Games

04 / 15 / 14

U.S. swimmer Michael Phelps is returning to competition next week in a "move that could lead" to him participating in the '16 Rio Games, according to a front-page piece by Marbella & Klingaman of the Baltimore SUN. Phelps will compete in the Arena Grand Prix, held in Mesa, Ariz., April 24-26, in...

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Tags: Olympics

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07/24/95
ATLANTA, ONE YEAR OUT: NBC KICKS OFF OLYMPIC COVERAGE

Bob Costas hosted NBC''s first look at the route of the Olympic torch through America before the ''96 Games ("Atlanta 1996," NBC, 7/23)....CNN''s Brent Webber reported on the U.S. hosting two Olympiad

Tags: ESPN, NBC, Olympics, Time Warner, Walt Disney

07/20/95
CAN-AM COOPERATION -- DETROIT, WINDSOR LOOK INTO OLYMPICS

Officials in Detroit and Windsor, Ontario, are looking into the possibility of co-hosting the 2008 Olympics. Officials would have to bid before the USOC before an IOC bid could be presented in ''97 (O

Tags: IOC, Olympics, USOC

07/19/95
TV ROUND-UP: "TODAY" GIVES ATLANTA A ONE-YEAR LOOKOVER

With 366 days remaining before next year''s Opening Ceremonies, Bryant Gumbel hosted "Today" from Atlanta this morning, setting up just outside of the evolving Olympic Stadium. Gumbel hosted a variety

Tags: ESPN, NBC, Olympics, Walt Disney

07/19/95
OLYMPIC SPONSORS GEAR UP FOR GAMES

USA TODAY''s Bruce Horovitz profiles the state of Olympic sponsorships one year out from the start of the Games. By the time the ''96 Games actually start, the 45 Olympic sponsors will have paid a rec

Tags: Olympics

07/19/95
TCI GIVES NEEDED CASH "INFUSION" TO OLYMPIC FESTIVAL

U.S. Olympic Festival officials "breathed a sign of relief" yesterday after TCI contributed $150,000 to the event. That, along with the hope that tickets sales "are picking up steam," gave officials o

Tags: Olympics

07/19/95
ATLANTA FINANCING IS STILL A TOUCHY SUBJECT

The "Herculean effort" to privately fund the ''96 Games is examined in today''s ATLANTA CONSTITUTION. Melissa Turner writes, "Atlanta Olympic organizers are going to be hustling for dollars until the

Tags: IOC, Olympics

07/19/95
OLYMPIC MARKETING ROUND-UP

The current issue of SPORTS ILLUSTRATED will feature a 44- page special ad section profiling each of the 33 Atlanta Games sponsors. Called "Olympic Partnership: How Corporate Sponsors Support the Atla

Tags: Foot Locker/Venator Group, IOC, McDonalds, Olympics, Reebok, Sports Illustrated, Time Warner, USOC

07/19/95
CHAMPION SEES MANY BENEFITS TO OLYMPIC SPONSORSHIP

Sara Lee''s Champion brand is one of the largest corporate Olympic sponsors and the largest merchandise licensee of the ''96 Games, and at this week''s NSGA annual trade show, Champion will debut thei

Tags: Coca-Cola, IOC, McDonalds, Olympics, Sara Lee, USOC

07/18/95
AMBUSH MARKETERS BEWARE: THE IOC IS WATCHING YOU

The IOC is about to begin its major campaign to prevent ambush marketing from "plaguing" its sponsors, while at the same time beginning talks with the U.N. about a global Olympic truce, according to J

Tags: Coca-Cola, Eastman Kodak, IOC, McDonalds, Olympics, Visa

07/18/95
T-MINUS ONE YEAR AND COUNTING; ATLANTA AWAITS THE WORLD

Wednesday marks one year before the Opening Ceremonies of the Summer Olympic Games in Atlanta. Media around the country are taking this opportunity to examine Atlanta and its preparations before the G

Tags: Olympics, Time Warner

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