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Number Of Americans Set To Attend Rio Games Plummets Over Concerns Of Zika, Other Issues

Published in SportsBusiness Daily on 06 / 23 / 16

The Rio Games are still more than a month away, but the number of Americans "expected to attend has plummeted over concerns about Brazil's insecurity, political instability and the ever-spreading Zika virus," according to Alan Gomez of USA TODAY. Original estimates had about 200,000 Americans "...

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Tags: Olympics

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06/21/96
OLYMPIC NOTES: MORE TICKETS ON SALE TODAY

Previously listed as sellouts, new tickets were put on sale today to the opening and closing ceremonies for the Atlanta Games. The tickets became available after ACOG finalized its seating configurati

Tags: McDonalds, NBC, Olympics

06/20/96
MIZUNO TO LAUNCH OLYMPIC PRINT CAMPAIGN VIA SI AND USA TODAY

Next month, Mizuno will launch a national print ad campaign to complement global marketing efforts for the brand in conjunction with the Atlanta Games, according to BRANDWEEK. Mizuno will run a one-th

Tags: Olympics, Sports Illustrated

06/20/96
OLYMPIC VENDORS GEAR UP FOR STRETCH RUN

The basic objective for Olympic vendors is to forecast the amount of product that will be sold, without going over, according to SPORTING GOODS BUSINESS. If predictions are off, vendors will either be

Tags: Olympics, Sara Lee

06/20/96
OLYMPIC NOTES

With the Games less than a month away, Atlanta officials are still trying to find enough drivers for the 2,000 buses that will be "key" to Atlanta''s transit network during the Games (WASHINGTON POST,

Tags: Olympics

06/19/96
OLYMPIC NOTES

ABC execs are worried NBC''s Olympic coverage may help move "Nightly News" into No. 1 (USA TODAY, 6/19)....Rick Bragg examines the role of sponsors (N.Y. TIMES, 6/19).... MoJazz Records, the Jazz divi

Tags: ABC, NBC, Olympics, Utah Jazz, Walt Disney

06/19/96
30 DAYS AND COUNTING: ARE THEY READY, YET?

The Atlanta Games begin in a month, but the "anticipation and excitement" are "tempered" by lingering questions about the city''s preparedness, according to the N.Y. TIMES. Despite a $1.7B price tag,

Tags: IBM, IOC, Olympics, Xerox

06/18/96
WIDE OPEN DOMAIN FOR AMBUSH MARKETING ON THE INTERNET

While marketers who try to ambush Olympic sponsors in TV, radio or print ads can anticipate "swift prohibitive action" from ACOG and the IOC, the Internet remains a "wide-open field," according to Jef

Tags: IOC, Nike, Olympics

06/18/96
OLYMPIC NOTES

SLOC still cannot sell sponsorships to the 2002 Games because it has yet to finalize a deal with the USOC on how to share corporate dollars. Meanwhile, new projections factoring in inflation through 2

Tags: NBC, Olympics, USOC

06/18/96
OLYMPIC SPONSORSHIP NEWS AND NOTES: REEBOK'S FAIL PETTIGREW

During the U.S. Trials'' men''s 400 meter semifinal, the insole to runner Antonio Pettigrew''s Reebok racing shoe came loose and "doubled up" causing Pettigrew to finish fifth, one spot out of the fin

Tags: IBM, Nike, Olympics, Reebok

06/17/96
MARKETING OF ATLANTA'S STARS: LEARNING FROM LEWIS

The marketing of sprinter Michael Johnson is featured in Sunday''s ROCKY MOUNTAIN NEWS by Rick Morrissey. Johnson is represented by Boulder-based Brad Hunt, who is adamant on not repeating mistakes ma

Tags: IOC, Nike, Olympics, Sara Lee, USOC

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