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Time To Participate In The 2014 SBJ/SBD Reader Survey

Published in SportsBusiness Daily on 10 / 20 / 14

It’s time to make your opinion known as the 10th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is underway. The survey features 100 questions across leagues, teams, facilities, sponsorship, media, and more. * How often do you watch live sports on a mobile device? ...

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10/13/95
OLYMPIC NOTES: BRICK PROGRAM NOT QUITE WHAT ACOG HAD HOPED

Atlanta Olympic officials have decided to "write off" some of its Centennial Olympic Park brick program and will "absorb" $8M of the $15M it guaranteed against the sale of 700,000 bricks. To date, 223

Tags: Olympics

10/12/95
"BULLETPROOF": ACOG RELEASES FINAL BUDGET FOR ATLANTA

In describing their new $1.7B budget as essentially "bulletproof," ACOG officials expressed "absolute confidence" they now have "secured or identified" enough money to stage the Games as promised, acc

Tags: IOC, Olympics

10/11/95
NO MORE ROOMS AT THE OLYMPIC LICENSING HOTEL

"With just 10 more deals in the works, the push to round up companies for licensed products is over," according to Sheila Poole of the ATLANTA CONSTITUTION. ACOG officials announced Tuesday that appro

Tags: Olympics

10/11/95
I FEEL YOUR PAYNE: ACOG EXEC DIR ANTICIPATES STAFF CUTBACKS

ACOG CEO Billy Payne has said he plans to "reduce" the number of volunteers and staff needed to stage the Games, as he and other Atlanta officials look for ways to meet their $1.58B budget, according

Tags: Olympics

10/11/95
OLYMPIC NOTES: ORLANDO PUTS ITS MONEY WHERE ITS FEET ARE

The city of Orlando agreed in writing Monday to set aside $3M to cover any potential losses from hosting Olympic soccer matches at the Florida Citrus Bowl. The agreement appears to end a "long-running

Tags: NBC, Olympics, USOC

10/05/95
OLYMPIC CONGRESS A BOON FOR SPONSORS TO SHOWCASE GOODS

The U.S. Olympic Congress runs through Saturday and will have more than 1,400 participants from sports corporations, marketing firms, conventions and visitors bureaus, official Olympic sponsors and li

Tags: Olympics

10/04/95
BUICK TO UNVEIL OLYMPIC REGAL AT THE END OF THE MONTH

Buick plans to launch the "first and possibly only sedan" that GM will offer bearing the Olympic logo, according to BRANDWEEK. The Olympic Regal will cost about $20,000 and will include golden Olympic

Tags: General Motors, Olympics

10/04/95
SWATCH HOPES CUSTOMERS TAKE TIME TO TRY THEM ON

Swatch plans to "leverage" its $40M sponsorship of the Atlanta Games with two promotions, according to the latest issue of BRANDWEEK. The two promotions will be a sweepstakes and "gift-with-purchase"

Tags: Olympics

10/04/95
WIEDEN & KENNEDY TO HANDLE COKE'S OLYMPIC ACCOUNT

Weiden & Kennedy is "spearheading" advertising for Coca- Cola''s ''96 Olympics sponsorship with a "massive" campaign touting both "Coca-Cola''s hometown of Atlanta and its longtime relationship with t

Tags: Coca-Cola, Olympics

10/03/95
ATLANTA CONSTITUTION EXAMINES EFFECTIVENESS OF USOC

The USOC "has not fulfilled its mandate," according to a study by the ATLANTA CONSTITUTION. The report reveals inadequacies on the part of the U.S. Olympic governing body to satisfy its responsibility

Tags: NCAA, Olympics, USOC

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