Could DC Olympic Stadium Be 'Skins New Home? Ted Leonsis, DC '24 Organizers Make Pitch Boston Could Have Edge In '24 Bid DC Olympics Group Names Board Members Boston Mayor Excited About '24 Games Bid Casey Wasserman Takes Over L.A.'s Olympics Bid Boston Mayor Weighing Potential Olympic Bid World Cup Brings Optimism For '16 Rio Games John Fish Touts Boston As Olympic Host City Construction Costs A Concern For Tokyo Games
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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
Swatch plans to "leverage" its $40M sponsorship of the Atlanta Games with two promotions, according to the latest issue of BRANDWEEK. The two promotions will be a sweepstakes and "gift-with-purchase"
Weiden & Kennedy is "spearheading" advertising for Coca- Cola''s ''96 Olympics sponsorship with a "massive" campaign touting both "Coca-Cola''s hometown of Atlanta and its longtime relationship with t
The USOC "has not fulfilled its mandate," according to a study by the ATLANTA CONSTITUTION. The report reveals inadequacies on the part of the U.S. Olympic governing body to satisfy its responsibility
After a "stern warning" from top IOC officials, ACOG Exec Dir Billy Payne met Friday with Atlanta Mayor Bill Campbell to discuss the city''s marketing contract with Munson Steed, according to the ATLA
Reebok has been named as a Supplier and an Official Licensee of the ''96 Atlanta Games. As Supplier, Reebok will provide footwear to the ''96 U.S. Olympic Team and officials, as well as employees and
The IOC has issued a "mandate" to put more women in policy making positions. The IOC, which currently has seven females among its 106 members and one woman on the 11-member executive board, will "imme
John Hancock Financial Services is not new to Olympic involvement. The company was an IOC contributor for the ''94 Games in Lillehammer, and is serving as the official patron of the IOC museum in Laus
A report in CRAIN''S CHICAGO BUSINESS notes the recent success of the World Cup in Chicago, and the expected success of the Democratic Convention next year, "have Mayor Richard Daley and his advisors
The Resort Sports Network (RSN) and The Atlanta Channel (TAC) have joined to furnish Olympics-related programming to hotels throughout Atlanta and RSN''s Web site. The venture aims to provide "an insi
After meeting with top IOC officials yesterday, ACOG President Billy Payne "reported no progress" on the conflict over the city government''s Olympic marketing effort. Payne promised, however, to addr