Boston Mayor Excited About '24 Games Bid Casey Wasserman Takes Over L.A.'s Olympics Bid Boston Mayor Weighing Potential Olympic Bid World Cup Brings Optimism For '16 Rio Games John Fish Touts Boston As Olympic Host City Construction Costs A Concern For Tokyo Games Rio Still Way Behind For '16 Games Olympic Museum Nears Deal With USOC USOC Narrows Possible '24 Bid To Four Cities USOC Meets To Discuss Potential '24 Bid Cities
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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
Reebok has been named as a Supplier and an Official Licensee of the ''96 Atlanta Games. As Supplier, Reebok will provide footwear to the ''96 U.S. Olympic Team and officials, as well as employees and
The IOC has issued a "mandate" to put more women in policy making positions. The IOC, which currently has seven females among its 106 members and one woman on the 11-member executive board, will "imme
John Hancock Financial Services is not new to Olympic involvement. The company was an IOC contributor for the ''94 Games in Lillehammer, and is serving as the official patron of the IOC museum in Laus
A report in CRAIN''S CHICAGO BUSINESS notes the recent success of the World Cup in Chicago, and the expected success of the Democratic Convention next year, "have Mayor Richard Daley and his advisors
The Resort Sports Network (RSN) and The Atlanta Channel (TAC) have joined to furnish Olympics-related programming to hotels throughout Atlanta and RSN''s Web site. The venture aims to provide "an insi
After meeting with top IOC officials yesterday, ACOG President Billy Payne "reported no progress" on the conflict over the city government''s Olympic marketing effort. Payne promised, however, to addr
IOC Chair Richard Pound has given ACOG President Billy Payne "less than a week to force city officials to back off a plan" to sell signs and vending licenses to rivals of Olympic sponsors, according t
NBC''s bid for the 2000 and 2002 Olympics "looks astronomical," but can "easily be a financial winner," according to Chuck Ross of INSIDE MEDIA. Sources say NBC "could bring in about" $750M for the ''
The city of Atlanta''s plan to market the city for the Olympics "drew sharp criticism" yesterday from a key ACOG sponsor and an "influential" IOC member, according to the ATLANTA CONSTITUTION. IOC exe
The "overwhelming majority" of those who participated in random selection for tickets to the Atlanta Games have been awarded tickets, according to ACOG. Nearly 87% can expect to have some tickets conf