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CBS Could See Strong Audience For Arkansas-Kentucky HoopsPublished in SportsBusiness Daily on 02 / 27 / 15
The undefeated Kentucky men’s basketball team tomorrow plays its final regular-season game against a ranked opponent – No. 18 Arkansas – on CBS at 4:00pm ET. UK’s three CBS games to date this season have averaged 2.6 million viewers, with its top CBS audience on Dec. 13 again...
The Athlete''s Foot and Reebok announced they will open a one-of-a-kind retail concept store in Atlanta to coincide with the ''96 Games. "The Athlete''s Foot Presents Planet Reebok" will open downtown
ACOG will start phone sales of event tickets on February 10, when tickets to 13 of 14 sports and the Olympic Arts Festival may be purchased (ACOG)....SLOOC has appointed 11 people to serve on a "coord
Multiplex Constructions, the building company which won the contract to build the 110,000-seat, A$463M (US $339M) Olympic stadium in Sydney, is offering an innovative way to finance construction, acco
NationsBank today is scheduled to launch its Olympic TV ad campaign, according to the ATLANTA CONSTITUTION. NationsBank Brand Dir Grant O''Neal notes the campaign is the "most concentrated TV buy we''
The 2002 Games could last a day longer under a proposal to hold the opening ceremonies on a Friday instead of a Saturday to boost weekend TV ratings, according to the DESERET NEWS. Salt Lake Olympic O
Disney officials are working hard to close a deal that would have the U.S. men''s and women''s basketball teams use Orlando as a pre-Olympic training site in mid-July, according to the ORLANDO SENTINE
Coca-Cola has unveiled a second wave of billboards in Atlanta and a torch run TV spot this week in an advertising push toward the ''96 Games, according to the ATLANTA CONSTITUTION. Like their first se
General Mills has become an official sponsor of the ''96 Games and the ''96 U.S. Olympic team. The company will have the right to use the logos of both the Games and Olympic Team on packaging, promoti
ACOG officials said Friday that Visa will be the only credit card accepted for ticket purchases for the ''96 Games, "heading off a potentially embarrassing incursion" after last week disclosing that i
The IOC is "closing deals" with all 10 global sponsors of the ''96 Games to return as sponsors for the ''98 Winter and 2000 Summer Games, according to Jeff Jensen in AD AGE. In addition to the 10 glob