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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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10/19/95
CAN HOT DOG EATING CONTEST AS OLYMPIC EVENT BE FAR AWAY?

Sara Lee Meats, a division of the Sara Lee Corp., has been named the "Official Packaged Meat Sponsor" of the ''96 Games. SLM will supply packaged meat products to the 150,000 members of the Olympic Fa

Tags: Olympics, Sara Lee

10/17/95
STOCKHOLM INTERESTED IN 2004 GAMES

The City of Stockholm is seeking to host the Summer Olympics in 2004. A 3/4 majority support the candidacy and preparations have already begun with "heavy investments" in arenas and training facilitie

Tags: Olympics

10/13/95
IT'S PARTY TIME! ACOG OFFICIALS GET ANNUAL PAY RAISES

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Tags: Olympics

10/13/95
OLYMPIC NOTES: BRICK PROGRAM NOT QUITE WHAT ACOG HAD HOPED

Atlanta Olympic officials have decided to "write off" some of its Centennial Olympic Park brick program and will "absorb" $8M of the $15M it guaranteed against the sale of 700,000 bricks. To date, 223

Tags: Olympics

10/12/95
"BULLETPROOF": ACOG RELEASES FINAL BUDGET FOR ATLANTA

In describing their new $1.7B budget as essentially "bulletproof," ACOG officials expressed "absolute confidence" they now have "secured or identified" enough money to stage the Games as promised, acc

Tags: IOC, Olympics

10/11/95
NO MORE ROOMS AT THE OLYMPIC LICENSING HOTEL

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Tags: Olympics

10/11/95
I FEEL YOUR PAYNE: ACOG EXEC DIR ANTICIPATES STAFF CUTBACKS

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Tags: Olympics

10/11/95
OLYMPIC NOTES: ORLANDO PUTS ITS MONEY WHERE ITS FEET ARE

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Tags: NBC, Olympics, USOC

10/05/95
OLYMPIC CONGRESS A BOON FOR SPONSORS TO SHOWCASE GOODS

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Tags: Olympics

10/04/95
BUICK TO UNVEIL OLYMPIC REGAL AT THE END OF THE MONTH

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