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Published in SportsBusiness Daily on 12 / 18 / 14

Let's just say there are a lot of people unhappy that medical info on Matt Kemp got out publicly. All sorts of confidentiality issues there — Ramona Shelburne (@ramonashelburne) December 18, 2014 While YES and NYCFC announce partnership deal at presser, YES is showing Yankees Maga...

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12/07/95
THIS MEANS ROTISSERIE GOLD IS OUT AS A POSSIBLE SPONSOR

ACOG yesterday received approval from the IOC to "forgo the traditional release of white pigeons in favor of an unspecified alternative," according to Pousner & Turner of the ATLANTA CONSTITUTION. The

Tags: IOC, Olympics

12/06/95
SNOWBOARDERS LOOK TO SHRED AS SPORT GOES TO OLYMPICS

Nagano organizers confirmed yesterday that snowboarding will debut as an Olympic medal sport in ''98. But the "financially strapped" NAOC wants the International Ski Federation and IOC to help cover t

Tags: IOC, Olympics

12/06/95
JAPANESE BUSINESS CULTURE HURTS NAGANO MARKETING EFFORT

The reluctance of Japanese businesses to engage in open bidding "seems to stand in the way of cash-pinched organizers of the Nagano Winter Olympics in their efforts to raise more sponsorship money at

Tags: IOC, Olympics

12/05/95
NAGANO OLYMPIC ORGANIZERS LOWERING SPONSORSHIP CRITERIA

Sources at the Nagano Winter Games Organizing Committee say the NAOC plans to ask the IOC for authority to launch an "official supplier" program in order to attract less wealthy sponsors in Japan, acc

Tags: IOC, Olympics

12/05/95
OLYMPIC NOTES

Under its role as "official packaged meat" of the ''96 Games, Sara Lee has plans for a "multi-layered promotional blitz" for the Games and a commercial starring Michael Jordan and Olympic mascot Izzy

Tags: Bank of America, IOC, Motorola, Olympics, Sara Lee, Visa

12/05/95
ATLANTA CONSTITUTION TO OFFER SPECIAL OLYMPIC PACKAGES

For the ''96 Games, the Atlanta Journal-Constitution is offering an "imposing" array of sponsorship programs, according to INSIDE MEDIA. There will be nine packages aimed at national advertisers and a

Tags: Olympics

11/29/95
BIG JOB FOR DIAL AS THEY FACE SWEATY ATHLETES IN JULY

Dial Corp. is the newest sponsor of the Atlanta Games, becoming the official soap, laundry and household cleaning products company. One Olympic source put the deal at $2.5-5M in cash and products. Wit

Tags: Olympics, Wheaties

11/29/95
COCA-COLA GOES BLUE-COLLAR WITH EARLY ATLANTA ADS

As part of phase one of its Olympic ad plan, Coca-Cola is "lining the streets" of Atlanta with seven different billboards showing "news-like photos" of construction at various Olympic sites. The "unst

Tags: Coca-Cola, Olympics, Wieden Kennedy

11/22/95
OLYMPIC NOTES: USOC PANEL EXAMINES ETHICS ISSUES

The USOC''s ethics panel will meet in Chicago on December 6 to review conflict of interest questions facing the nominating committee for the next USOC president and Bill Hybl, the leading candidate fo

Tags: Olympics, USOC

11/22/95
NO PAYNE, NO GAIN: ACOG SAYS IT PASSES EVENT TESTS

ACOG claims success in its five-month series of test events, but admitted work remains to resolve some minor problems, according to the N.Y. TIMES. The series of 19 test events, dubbed "Atlanta Sports

Tags: IBM, Olympics

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