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Boston 2024 Releases Bid 2.0 Claiming Conservative Budgeting, Overrun Protection

Published in SportsBusiness Daily on 06 / 29 / 15

In a high-stakes media event today, Boston 2024 strived to allay concerns that taxpayers will be exposed to outsized risk for cost overruns if the city successfully bids to host the '24 Games. During the release of the anticipated “Version 2.0” of the bid, Boston 2024 Chair Steve Pagliuc...

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Tags: Olympics, USOC

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03/29/96
BELLSOUTH TO KICK OFF 15-CITY OLYMPIC TOUR

BellSouth Corp. next month will launch a 15-city tour showcasing Olympic athletes and BellSouth communications technologies, according to ADVERTISING AGE. The exhibit features a walk-through trailer w

Tags: Olympics

03/28/96
THE HOT LIST II: THE USOC'S LICENSING TEAM

THE DAILY begins its look at USOC licensees: 1ST CENTURY PROJECT/WORLD SPORT RESEARCH & PUBLICATION (CA): Olympic book series; ACE NOVELTY CO. (WA): Novelty items for amusement prize redemptions and r

Tags: Anheuser Busch, Olympics, USOC

03/28/96
OLYMPIC NOTES

Coca-Cola and NationsBank have paid MARTA -- Atlanta''s mass- transit authority -- $320,000 for the rights to do Olympic advertising and entertainment at 16 rail stations (ATLANTA CONSTITUTION, 3/28).

Tags: Bank of America, Coca-Cola, Olympics, Visa

03/27/96
WILL ATLANTA BE READY? CNN TAKES A LOOK OUTSIDE ITS WINDOW

CNN''s Jim Huber reports, despite recent construction accidents and the fact Atlanta is still "awash in bulldozers and red clay," organizers insist they will be ready for the Games -- just 100 days aw

Tags: Olympics, Time Warner

03/26/96
NAGANO OLYMPIC ORGANIZING COMMITTEE DRAWS UP BUDGET

NAOC has drawn up an operating budget for the ''98 Games of 94.5B yen, up 18.5B yen over their initial plan, according to KYODO NEWS. NAOC put telecom expenses at 16.7B yen, up 11.6B yen. Transportati

Tags: Olympics

03/26/96
OLYMPIC NOTES

ACOG has yet to make its initial $1.9M payment to the city of Atlanta for municipal services such as police and fire protection. ACOG officials say they are still reviewing the contract (ATLANTA CONST

Tags: Deloitte & Touche, Eastman Kodak, Motorola, Olympics

03/25/96
RETAILERS HOPE TO AVOID BEING LEFT HOLDING THE OLYMPIC BAG

Some sporting-goods chains are keeping apparel orders with Olympic markings "to a bare minimum" in order to avoid getting stuck with leftover merchandise when the Atlanta Games end, according to USA T

Tags: Olympics, Time Warner

03/21/96
PONTIAC LOOKS AT REGIONAL OLYMPIC MARKETING PLAN

Pontiac execs are "considering" an Olympic soccer tie-in for an estimated $2M dealer-marketing effort behind the ''97 Grand Prix in five southeastern cities, according to BRANDWEEK. Separate from GM''

Tags: General Motors, Olympics

03/21/96
OLYMPIC NOTES

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Tags: NBC, Olympics, USOC

03/21/96
MERRILL LYNCH SIGNS ON AS SPONSOR OF THE ATLANTA GAMES

ACOG announced yesterday Merrill Lynch & Co. will become an official sponsor of the ''96 Games and the ''96 U.S. Olympic Team in the broker/dealer securities, investment advisory services and investme

Tags: Olympics, USOC

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