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Published in SportsBusiness Daily on 10 / 23 / 14

When I'm told newspapers are dying and useless, it's nice to show up at your kid's school and see they still matter. pic.twitter.com/bsctnW2jYN — Mike Wise (@MikeWiseguy) October 23, 2014

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12/05/95
OLYMPIC NOTES

Under its role as "official packaged meat" of the ''96 Games, Sara Lee has plans for a "multi-layered promotional blitz" for the Games and a commercial starring Michael Jordan and Olympic mascot Izzy

Tags: Bank of America, IOC, Motorola, Olympics, Sara Lee, Visa

12/05/95
NAGANO OLYMPIC ORGANIZERS LOWERING SPONSORSHIP CRITERIA

Sources at the Nagano Winter Games Organizing Committee say the NAOC plans to ask the IOC for authority to launch an "official supplier" program in order to attract less wealthy sponsors in Japan, acc

Tags: IOC, Olympics

11/29/95
COCA-COLA GOES BLUE-COLLAR WITH EARLY ATLANTA ADS

As part of phase one of its Olympic ad plan, Coca-Cola is "lining the streets" of Atlanta with seven different billboards showing "news-like photos" of construction at various Olympic sites. The "unst

Tags: Coca-Cola, Olympics, Wieden Kennedy

11/29/95
BIG JOB FOR DIAL AS THEY FACE SWEATY ATHLETES IN JULY

Dial Corp. is the newest sponsor of the Atlanta Games, becoming the official soap, laundry and household cleaning products company. One Olympic source put the deal at $2.5-5M in cash and products. Wit

Tags: Olympics, Wheaties

11/22/95
NO PAYNE, NO GAIN: ACOG SAYS IT PASSES EVENT TESTS

ACOG claims success in its five-month series of test events, but admitted work remains to resolve some minor problems, according to the N.Y. TIMES. The series of 19 test events, dubbed "Atlanta Sports

Tags: IBM, Olympics

11/22/95
OLYMPIC NOTES: USOC PANEL EXAMINES ETHICS ISSUES

The USOC''s ethics panel will meet in Chicago on December 6 to review conflict of interest questions facing the nominating committee for the next USOC president and Bill Hybl, the leading candidate fo

Tags: Olympics, USOC

11/21/95
OLYMPIC NOTES: ACOG AND UNICEF TEAM UP FOR OLYMPIC AID

ACOG and UNICEF have announced the launch of Olympic Aid- Atlanta, a special initiative designed to raise funds that will help alleviate the plight of millions of war-affected children on the occasion

Tags: Canadian Broadcasting Corp., CBS, IOC, Olympics, USOC, Viacom

11/21/95
NOT SUCH A BATTY IDEA: EASTON TO MAKE SPECIAL SOFTBALL BATS

Easton Sports is working with members of the U.S. National Fastpitch Softball team to design bats made specifically to players'' individual preferences. Easton is the official bat of the U.S. Women''s

Tags: Olympics

11/17/95
FORMER USOC PRESIDENT BILL HYBL FACES QUESTIONS OF CONFLICT

One year before it elects new officers, the USOC faces conflict of interest questions about the process and the leading candidate, according to USA TODAY. Bill Hybl, interim USOC president from ''91-9

Tags: Olympics, USOC

11/17/95
OLYMPIC NOTES: ATLANTANS WARMING TO THE GAMES

A poll by Georgia State Univ. shows 83% of Atlantans think the Olympics will be good for the state. The same poll showed 69% felt this way in July (ATLANTA CONSTITUTION, 11/17)....Petter Ronningen, ma

Tags: Olympics

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