Featured Story

Daily Digit....

Published in SportsBusiness Daily on 01 / 26 / 15

4.5 – Local rating on SportSouth for the Thunder-Hawks game last Friday, marking a tie for the RSN’s best figure on record in the Atlanta market for a Hawks regular-season game. The game tied a Celtics-Hawks game from January '10 ( Fox Sports ).

Read More

More Stories

01/26/96
BRUNSWICK CORPORATION NAMED OFFICIAL '96 GAMES SPONSOR

The Brunswick Corporation has been named an official sponsor for the ''96 Games and will supply ACOG with nearly 200 support boats and related marine equipment for use during the Yachting and Canoe/Ka

Tags: Olympics

01/26/96
THE ATHLETE'S FOOT AND REEBOK LACE 'EM UP FOR ATLANTA GAMES

The Athlete''s Foot and Reebok announced they will open a one-of-a-kind retail concept store in Atlanta to coincide with the ''96 Games. "The Athlete''s Foot Presents Planet Reebok" will open downtown

Tags: Olympics, Reebok

01/25/96
OLYMPIC NOTES

ACOG will start phone sales of event tickets on February 10, when tickets to 13 of 14 sports and the Olympic Arts Festival may be purchased (ACOG)....SLOOC has appointed 11 people to serve on a "coord

Tags: IOC, Olympics

01/25/96
CREATIVE FINANCING TO HELP BUILD SYDNEY OLYMPIC STADIUM

Multiplex Constructions, the building company which won the contract to build the 110,000-seat, A$463M (US $339M) Olympic stadium in Sydney, is offering an innovative way to finance construction, acco

Tags: Olympics

01/22/96
NATIONSBANK LAUNCHES OLYMPIC MARKETING EFFORTS

NationsBank today is scheduled to launch its Olympic TV ad campaign, according to the ATLANTA CONSTITUTION. NationsBank Brand Dir Grant O''Neal notes the campaign is the "most concentrated TV buy we''

Tags: Bank of America, Nike, Olympics

01/22/96
2002 OPENING CEREMONIES MAY MOVE TO A FRIDAY NIGHT

The 2002 Games could last a day longer under a proposal to hold the opening ceremonies on a Friday instead of a Saturday to boost weekend TV ratings, according to the DESERET NEWS. Salt Lake Olympic O

Tags: IOC, NBC, Olympics

01/22/96
DISNEY TO GET IN ON OLYMPICS WITH DREAM TEAM TRAINING SITE?

Disney officials are working hard to close a deal that would have the U.S. men''s and women''s basketball teams use Orlando as a pre-Olympic training site in mid-July, according to the ORLANDO SENTINE

Tags: Olympics, Walt Disney

01/19/96
COCA-COLA MAKING ADVERTISING PUSH AS OLYMPICS APPROACH

Coca-Cola has unveiled a second wave of billboards in Atlanta and a torch run TV spot this week in an advertising push toward the ''96 Games, according to the ATLANTA CONSTITUTION. Like their first se

Tags: Coca-Cola, Olympics

01/16/96
GENERAL MILLS NAMED OFFICIAL SPONSOR OF '96 GAMES/US TEAM

General Mills has become an official sponsor of the ''96 Games and the ''96 U.S. Olympic team. The company will have the right to use the logos of both the Games and Olympic Team on packaging, promoti

Tags: Olympics, Wheaties

01/16/96
ON SECOND THOUGHT, BETTER NOT BRING THAT AMEX

ACOG officials said Friday that Visa will be the only credit card accepted for ticket purchases for the ''96 Games, "heading off a potentially embarrassing incursion" after last week disclosing that i

Tags: American Express, Olympics, Visa

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug