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LA 2024 Betting On Historic Sponsorship Sales As It Issues Newly Revised Budget

Published in SportsBusiness Daily on 12 / 02 / 16

LA 2024 believes it will sell nearly $2B in domestic sponsorships if it wins the '24 Games, a new Olympics record. The sales estimate was included in a newly revised budget published Friday, the first new spending plan issued since a preliminary document in '15. All told, the total size of the propo...

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Tags: Olympics, USOC

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04/30/97
SLEEP EASY NHL RELATIVES: NAGANO SECURES ROOM FOR GAMES

NAOC has "secured 100 hotel rooms in Nagano" for family members of NHL players competing in the ''98 Winter Games, in line with requests by the NHL and the IIHF, according to the KYODO NEWS. NAOC says

Tags: NHL, Olympics

04/30/97
SEVEN U.S. CITIES HAVE EYES ON 2008 GAMES

U.S. cities have until Thursday to submit $100,000 deposits required by the USOC enabling them to bid on the 2008 Olympic Games. In Colorado, Mike Spence writes USOC officials are "encouraged by the n

Tags: Olympics, USOC, Visa

04/28/97
USOC UNVEILS NEW FACILITY; SAMARANCH CALLS SLOC ON TRACK

The USOC unveiled a new $8M Visitors Center and $11.8M Athlete Center as part of the dedication of a $23.8M renovation project at the U.S. Olympic Sports Complex in Colorado Springs on Saturday, accor

Tags: ATT, Coca-Cola, ESPN, IOC, NBA, Olympics, Orlando Magic, USOC, Walt Disney

04/25/97
OLYMPIC NEWS & NOTES: SAMARANCH COMPLETING SALT LAKE TOUR

IOC President Juan Antonio Samaranch was among the first to see a new animated version of the SLOC''s "top secret" logo while in Salt Lake City yesterday for the second day of a three-day visit, accor

Tags: IOC, Olympics

04/24/97
OLYMPIC NOTES

USOC President Bill Hybl is profiled by Janice Lloyd in today''s USA TODAY. Lloyd: "Hybl is just six months into the presidency and already is receiving praise for getting the USOC back on track quick

Tags: NBA, Olympics, USOC, Visa

04/24/97
TBS SPREADING GOODWILL (GAMES) TOWARDS BOYS & GIRLS CLUBS

TBS Superstation and the ''98 Goodwill Games will launch a "SuperChallenge" campaign to "encourage the public to give 1 million hours of volunteer time and $1 million to the Boys & Girls Clubs," accor

Tags: Coca-Cola, Nike, Olympics, Turner Sports

04/23/97
SENATOR ADVOCATES HANDS-OFF APPROACH TO USOC APPORTIONMENTS

In a hearing by the U.S. Senate Committee on Commerce, Science and Transportation into updating the Amateur Sports Act of ''78 (ASA), Committee Chair Sen. Ted Stevens (R-AK), said that Congress should

Tags: Olympics, USOC

04/23/97
GOOD PHOTO OP: EASTMAN KODAK SIGNS NAGANO SPONSORSHIP DEAL

NY-based Eastman Kodak has signed a worldwide corporate sponsorship deal with the NAOC, where Eastman Kodak will provide still imaging products and services, motion film and related film products to t

Tags: Olympics

04/23/97
GOODWILL GAMES SAYS NO TO APPEARANCE FEES

The ''98 Goodwill Games in New York will not feature appearance fees to lure "elite" athletes for competition, according to Mark McLaughlin of the N.Y. POST. Goodwill Games President Mike Plant, on th

Tags: Olympics

04/16/97
USOC TABS MITCHELL AS ETHICS OVERSIGHT COMMITTEE CHAIR

USOC President William Hybl appointed former U.S. Senate Majority Leader George Mitchell as Chair of the USOC''s ''97-2000 Ethics Oversight Committee. Kenneth Duberstein, who served as President Ronal

Tags: MLB, Olympics, USOC

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