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Questions On Cost Delay L.A. City Council's Vote On Potential '24 Olympic Bid

Published in SportsBusiness Daily on 08 / 27 / 15

Facing an "early test of support at home," L.A.'s plan for the  '24 Games  stalled yesterday "amid questions about potential runaway costs and the impact on neighborhoods already strangled by traffic and congestion," according to Michael Blood of the AP. The City Council "had been expected...

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05/15/96
OLYMPIC NOTES

The Federal Government is spending $227M over five years to support the ''96 Games, according to VP Al Gore. The breakdown: $104.9M (transportation); $69.8M (security); $18.5M (emergency preparedness)

Tags: ESPN, Olympics, Walt Disney

05/14/96
NO SHIRT, NO SERVICE: POSTAL SQUABBLE COULD SEE SETTLEMENT

"Barring a last-minute hitch," the dispute between Olympic officials and the U.S. Postal Service over USPS issued t-shirts designed from Olympic stamps will end in a settlement today, according to Hen

Tags: Olympics, USOC

05/14/96
OLYMPIC NOTES

Coca-Cola''s promotions at the Olympic Games will include $81M in prizes and $1.5M in discounts on products, including sports apparel. Details will be unveiled tomorrow (BLOOMBERG BUSINESS NEWS/PHILA.

Tags: Coca-Cola, Olympics

05/14/96
ATLANTA GAMES HAVE BECOME A BATTLE OF THE BRANDS

The Olympics have ceased to be a competition between nations, Starr & Springen of NEWSWEEK write, but more of a battle between Reebok and Nike, relegating the athletes to "foot soldiers in the global

Tags: NBC, Nike, Olympics, Reebok

05/10/96
OLYMPIC NOTES: TICKETS DISTRIBUTED TO SPONSORS

In an effort to avoid last-minute problems, Olympic sponsors sent staff to count and check their Olympic tickets at the Fort Smith, AK, printing plant, according to the ATLANTA CONSTITUTION. Regular s

Tags: Olympics, UPS

05/10/96
THE HOT LIST II: USOC LICENSEES

THE DAILY continues its look at USOC licensees. Today the U.S. Olympic Team Looney Tunes Licensed Collection: Anagram International, Inc. (Minneapolis, MN); Balancine, Inc. (Montebello, CA); Betras Pl

Tags: Olympics, R J Reynolds, Sara Lee, Upper Deck, USOC

05/09/96
ALL LINES OPEN: AT&T PUSHES THE BALANCE OF OLYMPIC BLITZ

AT&T next month "kicks in" the balance of its $100M Olympic marketing fund with ads themed around its Global Olympic Village, buys in 2,128 movie theaters and a promotional "frenzy" anchored by a 40 m

Tags: ATT, BBDO, DirecTV, Olympics

05/09/96
A DIFFERENT KIND OF OLYMPIC AD CAMPAIGN?

Saturn will push its links to bicycling this June with its "Cycle Recycle" grass roots program and a Hal Riney-produced TV spot featuring its Olympic bike team contenders, according to BRANDWEEK. The

Tags: General Motors, NBC, Olympics, Sports Illustrated, Time Warner

05/09/96
THE HOT LIST: ACOP LICENSING TEAM

THE DAILY looks at ACOP service licensees: CARLSON MARKETING GROUP, INC. (Minneapolis, MN): Premiums including clothing, business gifts & advertising specialties; MOVING PRODUCTS (Atlanta, GA): Consul

Tags: Coca-Cola, Olympics

05/08/96
MILITARY TO BOLSTER ATLANTA SECURITY PRESENCE

ABC''s "World News Tonight" examined the expected use of over 9,000 U.S. military personnel (as opposed to 1,000 in L.A. in ''84) to help with security for the Atlanta Games -- at a cost of over $50M

Tags: ABC, Olympics, Walt Disney

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