Featured Story

IOC Taking Steps To Reduce Financial Burden Of Future Olympic Host Cities

Published in SportsBusiness Daily on 01 / 18 / 18

The IOC in touring Calgary this week made it clear that it is "committed to reducing the financial burden on potential host cities" for the Winter Games, according to Shawn Logan of the CALGARY HERALD. Calgary has been "cautiously reviewing whether to bid" on the '26 Games. IOC Olympic Games Ex...

Read More

Tags: Olympics, IOC

More Stories

02/05/98
OLYMPIC NOTES

Dr. Dave Lewis, who oversees the NHL/NHLPA Substance Abuse program, said he has "no concerns" about NHL athletes participating in the Games in regards to possibly testing positive for using Sudafed (N

Tags: CBS, IOC, NHL, Olympics, Arizona Coyotes, Viacom

02/05/98
ADVERTISERS AIM TO RISE ABOVE THE OLYMPIC CLUTTER W/TV SPOTS

For TV advertisers, the "risks" of the Winter Olympics "include trying to tug one too many heartstrings, latching onto a few too many Olympic stars, getting mired in cliches or blending in so complete

Tags: ATT, Coca-Cola, IBM, Nike, Olympics

02/04/98
U.S./IRAQ FEUD LEADS TO IOC REMINDING PARTICIPANTS OF PLEDGE

The Winter Olympics begin Friday night, "while signs are increasing that U.S. military action against Iraq is likely in the next few weeks -- and that bothers Olympic officials in Nagano," according t

Tags: ESPN, IOC, Olympics, Walt Disney

02/04/98
OLYMPIC NOTES

NBC Sports President Dick Ebersol will not attend the Nagano Games (N.Y. DAILY NEWS, 2/4)....Dir of the IOC''s Drug Testing Laboratory Dr. Makoto Ueki said that "he expects some hockey players to be b

Tags: IOC, NBC, Olympics

02/04/98
WHILE NAGANO BRINGS IN BUCKS, IOC FEARS A WEB OF CONFUSION

The NAOC will bring in "roughly" $200M in sponsorships for the Winter Games, far more than the $43.4M that "was expected when the Japanese city bid seven years ago" for the Games, according to Mike Go

Tags: IBM, IOC, Olympics

02/03/98
CBS ESTIMATES RATINGS AT 19/20; PARTY TIME IN ASPEN?

While CBS'' prime-time rating for its coverage of the ''94 Lillehammer Games was a "spectacular" 27.8, its ad guarantee for Nagano is "just slightly above" Albertville''s ''92 rating of an 18.7, accor

Tags: CBS, Olympics, Viacom

02/03/98
NAGANO TALLIES UP OLYMPIC TAB; EARLY WORD STILL GOOD

Expenses associated with the Nagano Winter Games have been placed at "roughly" $12.5B, according to NAOC spokesperson Ko Yamaguchi and cited by Mike Gorrell of the SALT LAKE TRIBUNE. That includes the

Tags: Olympics

02/03/98
OLYMPIC NOTES

The WALL STREET JOURNAL''s Johannes & Shirouzu report on the marketing around the Olympics between TOP sponsor Eastman Kodak and Japan''s Fuji film. Kodak is "trucking in film to Nagano" to bypass "di

Tags: IOC, NHL, Olympics, Sports Illustrated, USOC

02/02/98
JAPANESE CITY READY TO OFFER ITS "TRADITION AND CULTURE"

In a "marked contrast to the garish commercial scene" in Atlanta, in Nagano, "other than the colorful assortment of Olympic flags dangling from light poles, there are virtually no advertisements on di

Tags: Anheuser Busch, ATT, CBS, IBM, IOC, NBC, Nike, Olympics, Viacom, Visa, Xerox

02/02/98
USOC AND TWI JOIN TO CREATE FULL-TIME OLYMPIC VENTURES

The USOC and TWI formally announced that they have joined in a TV and marketing venture designed to create new events and programming centered around the Olympic movement in the U.S. The first project

Tags: IMG, NBC, Olympics, USOC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug