Featured Story

Olympic Star Raisman Slams USA Gymnastics, USOC For Handling Of Sexual Abuse Case

Published in SportsBusiness Daily on 08 / 21 / 17

Gold Medal-winning U.S. gymnast Aly Raisman criticized both USA Gymnastics and the USOC for their "response to the sport’s sexual abuse crisis, saying she feels as if they’re more concerned about sweeping it under the rug or protecting themselves legally than making sure it never happens...

Read More

Tags: Olympics

More Stories

11/26/97
GENERAL MILLS READYING HOME-TEAM PUSH FOR NAGANO OLYMPICS

General Mills is expected to spend in excess of $30M to leverage its sponsorship of the ''98 U.S. Olympic Team, "introducing a limited-time USA Olympic Crunch cereal, Betty Crocker Team USA desserts a

Tags: Olympics, Reebok, UPS, Wheaties

11/25/97
CBS HAS EYE ON PROFIT FOR GAMES; NHL AT OLYMPICS DEBATED

CBS will sell "roughly" $610M in advertising for the Nagano Winter Olympics, and between the network and its O&Os, "total profit may approach" $100M, according to Steve McCellan of BROADCASTING & CABL

Tags: CBS, NBA, NHL, Olympics, Turner Sports, Viacom

11/18/97
OLYMPIC NOTES: HULL & CO. BACK GUERIN, THREATEN BOYCOTT

Blues RW Brett Hull says that members of the U.S. Hockey team "are ready to boycott" the Nagano Olympics in a dispute over Devils RW Bill Guerin''s absence from the team. Guerin, who is involved in a

Tags: IOC, New Jersey Devils, Olympics, St. Louis Blues

11/18/97
UTAHNS UPSET OVER BEER SPONSORSHIP AT 2002 WINTER GAMES

The Utah Alcohol Policy Coalition (UAPC), along with the support of the Utah PTA and the Utah Medical Association, "has been pushing for some time to ban alcohol advertising during the Olympics," acco

Tags: Olympics

11/17/97
USOC LOOKS TO BUILD BRAND WITH OFF-YEAR OLYMPIC CUPS

The USOC "will package off-year athletic competitions under the Olympics aegis for its largest sponsors beginning" in ''98, according to Terry Lefton of BRANDWEEK. The events, called the "Olympic Cup,

Tags: IMG, Olympics, USOC

11/12/97
NAGANO SHIFTS PROGRAM/MAPS TO SPONSORS; INTERNET ESPIONAGE?

The Nagano Olympic Organizing Committee (NAOC) will "break with traditional practice and have maps and programs for next February''s Winter Games produced by official sponsors," according to the KYODO

Tags: Olympics, UPS

11/11/97
UTAHNS NOT CONVINCED 2002 WINTER GAMES CAN PAY THE BILLS

Utahns appear "ambivalent" about hosting the 2002 Winter Games, and a majority "do not believe" the Olympics "will pay for itself," according to Terry Orme of the SALT LAKE TRIBUNE. The poll was condu

Tags: Olympics

11/05/97
THE ONUS IS ON OPUS TO COME UP WITH NEW MARKETING PLANS

The Olympic Properties of the U.S. (OPUS) -- a venture between SLOC and the USOC -- "plans to market new Olympic music and posters and distribute more" Olympic TV programming, according to Jay Baltezo

Tags: ESPN, IMG, Olympics, Turner Sports, USOC, Walt Disney

10/30/97
YORK INT'L SIGNS ON AS OFFICIAL SPONSOR OF USOC AND SLOC

The USOC and SLOC announced that PA-based York International Corp. will become an official sponsor of the ''98, 2000 and 2002 U.S. Olympic Teams, as well as a sponsor of the 2002 Winter Games and 2002

Tags: Home Depot, Olympics, USOC

10/29/97
USOC TO GIVE RINGING ENDORSEMENT TO ITSELF

For the first time since the ''20''s, no commercial logos will appear on the uniforms worn by U.S. athletes on the medal podium at the Nagano Winter Games in February, according to Mike Gorrell of the

Tags: Anheuser Busch, Olympics, USOC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug