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Pagliuca In, Fish Out As Boston '24 Chair, With Lucchino, Connors Also Added To Committee

Published in SportsBusiness Daily on 05 / 22 / 15

Boston '24 has named Celtics co-Owner & Managing Partner Steve Pagliuca its new Chair, replacing Suffolk Construction CEO John Fish as leader of the troubled Olympics bid committee. Also Thursday, the committee added Red Sox President & CEO Larry Lucchino and Hill Holliday Founding Partner J...

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04/30/96
GM TO GET ON TRACK WITH MARKETING CAMPAIGN

To measure the effectiveness of its $100M Olympic advertising campaign, GM will launch a tracking effort called Marketing Initiative Tracking Service to determine if sales increase before and after th

Tags: Anheuser Busch, ATT, Coca-Cola, Olympics

04/30/96
OLYMPIC NEWS & NOTES

Bloomberg Business News reports that ACOG has assembled "a $10M SWAT team" of undercover agents, trademark lawyers and PR firms to combat ambush advertisers (ST. LOUIS POST-DISPATCH, 4/28)....The U.S.

Tags: Eastman Kodak, Olympics, Reebok

04/30/96
SARA LEE EYES POST-OLYMPIC OPPORTUNITIES

Despite the fact that Sara Lee expects to sell $400M worth of licensed items through its Champion division, the company''s biggest benefit may be making non-Olympic versions of these items based on it

Tags: Olympics, Sara Lee

04/30/96
OLYMPIC OFFICIALS TRYING TO STAMP OUT POSTAL PRESENCE

Problems between Atlanta organizers and the U.S. Postal Service increased last week when USOC Deputy Sec General John Krimsky accused the USPS of infringing on the upcoming Games by selling Olympic t-

Tags: Olympics, Time Warner, UPS, USOC

04/30/96
OLYMPIC SECURITY A HOT TOPIC AFTER MEDIA'S MILITIA MISFIRE

The arrest of two members of a GA right-wing militia on explosives charges -- and the subsequent misreport that the Olympics were an intended target -- has the media examining the issue of security in

Tags: NBC, Olympics

04/29/96
OLYMPIC NOTES: NEWS REPORT OF OLYMPIC PIPE BOMBS IS A DUD

An ACOG release confirmed that state and federal law enforcement officials have told them that the bomb arrests made Friday have no connection to the Games (ACOG). Several media reports note the frenz

Tags: CBS, Olympics, Viacom

04/26/96
THE HOT LIST II: USOC LICENSING TEAM

THE DAILY continues its look at USOC licensees: NATURAL ALTERNATIVES, INT''L (San Marcos, CA): Multivitamin/Mineral capsules; NATURAL ALTERNATIVES, INT''L''s INTERIOR DESIGN NUTRITIONALS (Provo, UT);

Tags: Olympics, R J Reynolds, Sara Lee, USOC

04/26/96
OLYMPIC NOTES: MORE TICKETS ON SALE THIS WEEKEND

More Olympic tickets will be released for sale Saturday for 17 sports and 211 sessions, including basketball, boxing and track and field. ("SportsCenter," ESPN, 4/25)....The Visa Olympic Reunion Cente

Tags: ABC, ESPN, Olympics, Visa, Walt Disney

04/25/96
THE HOT LIST: ACOP LICENSING TEAM

THE DAILY continues its look at ACOP licensees: SALAMANDER (Watsonville, CA): Umbrellas and tote bags; SALEM SPORTSWEAR (Hudson, NH): Adult unlined windsuits; SCOTCHMAID (New York, NY): Sports bras, t

Tags: Olympics, Russell Athletic

04/24/96
OLYMPIC NEWS & NOTES

Ticketmaster is charging an additional $4.10 for every $10 ticket to the Atlanta Grand Prix Track & Field, the 1st event at the new Olympic Stadium (ATLANTA CONSTITUTION, 4/23)....A Copeland Hirthler

Tags: IOC, NBC, Olympics, Ticketmaster

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