Beijing To Host '22 Winter Games Sponsors Eye Olympics' Return To China Boston Donors Opine On Where Bid Was Lost Boston Mayor Calls Out Thomas Bach IOC President Blames Boston For Failed Bid Sources: USOC Makes Contact With L.A. Boston's '24 Olympics Bid Folds L.A. Seen As Top Replacement For Boston USOC Feeling Heat For Failed Boston Bid Should USOC Keep Bidding For '24 Games?
Beijing Outlasts Strong Almaty Presentation, Wins Hosting Rights For '22 GamesPublished in SportsBusiness Daily on 07 / 31 / 15
Beijing on Friday was named the host of the '22 Games, setting up the Chinese capital to "become the first city in history to stage both the Summer and Winter Games," according to Sam Borden of the N.Y. TIMES. Members of the IOC "voted in favor of Beijing over its lone competitor, Almaty, Kazakhstan...
According to a soon-to-be-released poll by Yankelovich Partners, consumers prefer Olympic athletes over pro athletes as role models by more than a 2-1 margin. Bruce Horovitz of USA TODAY reports that
ACOG CEO Billy Payne underwent surgery to replace a herniated disc at the base of his neck with a piece of his pelvic bone. Payne, who apparently ruptured the disc when reaching around quickly to pick
Reebok''s Olympic marketing program will attempt to reach boys via video games and women and teenage girls through the stores where they shop, reports Jeff Jensen of AD AGE. Reebok will join in a cros
On Saturday, Atlanta resident Tim Foote will go on a 60- second Starter Olympic products shopping spree aided by gold medalist Florence Griffith Joyner and husband, gold medalist, Al Joyner. Foote won
General Mills breaks a 30-second TV spot Monday for new Olympic-themed limited-edition Lucky Charms, according to ADVERTISING AGE. Special effects in the spot, from the Kid Connection division of Saat
IBM will break its Olympic ad campaign featuring "mock-rock" group Spinal Tap May 26, during NBC''s NBA playoff coverage, according to ADVERTISING AGE. IBM and Ogilvy & Mather Worldwide, New York, pro
ACOG wants sponsors to return unwanted tickets so they can be resold to the public during the Games, according to the ATLANTA CONSTITUTION. If a ticket is resold, ACOG would split face value with the
The FL Division of Tourism will remove its ads from 60 outdoor boards in downtown Atlanta as part of an agreement with ACOG, according to AD AGE. ACOG protested that FL''s $261,000 ad campaign -- them
As reported yesterday, the SLOC''s first meeting with members of the IOC Coordination Commission went so well, yesterday''s half-day session was cancelled (DESERET NEWS, 5/23)....Two-time Grammy Award
McDonald''s will spend millions to become the exclusive worldwide fast-food restaurant sponsor of the ''98 Nagano Games and the 2000 Sydney Games, writes Jim Kirk of the CHICAGO SUN- TIMES. In its big