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Beijing Outlasts Strong Almaty Presentation, Wins Hosting Rights For '22 Games

Published in SportsBusiness Daily on 07 / 31 / 15

Beijing on Friday was named the host of the '22 Games, setting up the Chinese capital to "become the first city in history to stage both the Summer and Winter Games," according to Sam Borden of the N.Y. TIMES. Members of the IOC "voted in favor of Beijing over its lone competitor, Almaty, Kazakhstan...

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05/30/96
OLYMPIANS BEAT PRO ATHLETES FOR ROLE MODEL STATUS

According to a soon-to-be-released poll by Yankelovich Partners, consumers prefer Olympic athletes over pro athletes as role models by more than a 2-1 margin. Bruce Horovitz of USA TODAY reports that

Tags: Olympics

05/29/96
OLYMPIC NOTES

ACOG CEO Billy Payne underwent surgery to replace a herniated disc at the base of his neck with a piece of his pelvic bone. Payne, who apparently ruptured the disc when reaching around quickly to pick

Tags: IBM, Nissan, Olympics

05/29/96
REEBOK AIMS FOR MALL-SHOPPERS, VIDEO GAME JOCKS

Reebok''s Olympic marketing program will attempt to reach boys via video games and women and teenage girls through the stores where they shop, reports Jeff Jensen of AD AGE. Reebok will join in a cros

Tags: Olympics, Reebok

05/24/96
OLYMPIC NEWS & NOTES: READY, SET, STARTER SHOP TILL YOU DROP

On Saturday, Atlanta resident Tim Foote will go on a 60- second Starter Olympic products shopping spree aided by gold medalist Florence Griffith Joyner and husband, gold medalist, Al Joyner. Foote won

Tags: ESPN, IOC, Olympics, Sprint, USOC, Visa, Walt Disney

05/24/96
LUCKY CHARMS BREAKS OLYMPIC TV SPOT

General Mills breaks a 30-second TV spot Monday for new Olympic-themed limited-edition Lucky Charms, according to ADVERTISING AGE. Special effects in the spot, from the Kid Connection division of Saat

Tags: Olympics, Wheaties

05/24/96
BUT THIS ONE GOES UP TO ELEVEN: IBM TAPS SPINAL TAP

IBM will break its Olympic ad campaign featuring "mock-rock" group Spinal Tap May 26, during NBC''s NBA playoff coverage, according to ADVERTISING AGE. IBM and Ogilvy & Mather Worldwide, New York, pro

Tags: IBM, NBA, NBC, Olympics

05/23/96
TICKET TALK: WHAT SPONSORS ARE DOING WITH UNUSED TICKETS

ACOG wants sponsors to return unwanted tickets so they can be resold to the public during the Games, according to the ATLANTA CONSTITUTION. If a ticket is resold, ACOG would split face value with the

Tags: Olympics

05/23/96
ACOG AND THE STATE OF FLORIDA SETTLE AD DISPUTE

The FL Division of Tourism will remove its ads from 60 outdoor boards in downtown Atlanta as part of an agreement with ACOG, according to AD AGE. ACOG protested that FL''s $261,000 ad campaign -- them

Tags: Olympics

05/23/96
OLYMPIC NOTES

As reported yesterday, the SLOC''s first meeting with members of the IOC Coordination Commission went so well, yesterday''s half-day session was cancelled (DESERET NEWS, 5/23)....Two-time Grammy Award

Tags: IOC, Olympics, SLOC

05/22/96
MCDONALD'S SUPER SIZES OLYMPIC SPONSORSHIP

McDonald''s will spend millions to become the exclusive worldwide fast-food restaurant sponsor of the ''98 Nagano Games and the 2000 Sydney Games, writes Jim Kirk of the CHICAGO SUN- TIMES. In its big

Tags: Coca-Cola, Eastman Kodak, IBM, IOC, John Hancock Mutual Life Insurance, McDonalds, Olympics, Sports Illustrated, Time Warner, UPS, Visa, Xerox

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