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Rio Games Sees Budget Increase By 25% In Wake Of Project Delays, New Transit Plans

04 / 17 / 14

Brazilian authorities "unveiled an infrastructure budget" of US$10.76B for the '16 Rio Games, which is 25% "more than planned, as they try to reassure the world they can deliver facilities on time," according to Pedro Fonseca of REUTERS. The budget "covers 27 projects in urban development and public...

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Tags: Olympics, Brazil, IOC

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12/12/95
OLYMPIC NOTES

Panasonic is launching a $10M global TV ad campaign in April touting its IOC "TOP" sponsorship. The first spot is tailored to feature athletes and national anthems from the 40 countries that will air

Tags: IOC, Olympics, USOC, Washington Nationals

12/12/95
USOC FINALIZING PLANS FOR PAYING ATLANTA FOR '96 GAMES

Olympic organizers and Atlanta officials are in the process of "fine tuning" determinations on how, and how much, the city will be repaid for helping stage the Games, according to the ATLANTA CONSTITU

Tags: Olympics

12/07/95
OLYMPIC NEWS AND NOTES

A USOC panel approved a recommendation yesterday dealing with conflict of interest questions involving members of the committee charged with selecting the USOC''s next President. The committee wouldn'

Tags: Olympics, USOC

12/07/95
THIS MEANS ROTISSERIE GOLD IS OUT AS A POSSIBLE SPONSOR

ACOG yesterday received approval from the IOC to "forgo the traditional release of white pigeons in favor of an unspecified alternative," according to Pousner & Turner of the ATLANTA CONSTITUTION. The

Tags: IOC, Olympics

12/06/95
JAPANESE BUSINESS CULTURE HURTS NAGANO MARKETING EFFORT

The reluctance of Japanese businesses to engage in open bidding "seems to stand in the way of cash-pinched organizers of the Nagano Winter Olympics in their efforts to raise more sponsorship money at

Tags: IOC, Olympics

12/06/95
SNOWBOARDERS LOOK TO SHRED AS SPORT GOES TO OLYMPICS

Nagano organizers confirmed yesterday that snowboarding will debut as an Olympic medal sport in ''98. But the "financially strapped" NAOC wants the International Ski Federation and IOC to help cover t

Tags: IOC, Olympics

12/05/95
ATLANTA CONSTITUTION TO OFFER SPECIAL OLYMPIC PACKAGES

For the ''96 Games, the Atlanta Journal-Constitution is offering an "imposing" array of sponsorship programs, according to INSIDE MEDIA. There will be nine packages aimed at national advertisers and a

Tags: Olympics

12/05/95
OLYMPIC NOTES

Under its role as "official packaged meat" of the ''96 Games, Sara Lee has plans for a "multi-layered promotional blitz" for the Games and a commercial starring Michael Jordan and Olympic mascot Izzy

Tags: Bank of America, IOC, Motorola, Olympics, Sara Lee, Visa

12/05/95
NAGANO OLYMPIC ORGANIZERS LOWERING SPONSORSHIP CRITERIA

Sources at the Nagano Winter Games Organizing Committee say the NAOC plans to ask the IOC for authority to launch an "official supplier" program in order to attract less wealthy sponsors in Japan, acc

Tags: IOC, Olympics

11/29/95
COCA-COLA GOES BLUE-COLLAR WITH EARLY ATLANTA ADS

As part of phase one of its Olympic ad plan, Coca-Cola is "lining the streets" of Atlanta with seven different billboards showing "news-like photos" of construction at various Olympic sites. The "unst

Tags: Coca-Cola, Olympics, Wieden Kennedy

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