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Organizers Of '24 Olympic Bid Committee Could Face Tough Sell With South BostonPublished in SportsBusiness Daily on 05 / 05 / 15
As Boston '24 organizers seek to persuade local residents to back the Games ahead of a November '16 referendum, they "may have no tougher sell than in South Boston, the politically potent neighborhood that has a long history of fighting changes imposed by outsiders," according to Michael Levenson of...
TAG EXPRESS (Duluth, GA): Automotive and other accessories; TERRY MANUFACTURING (Roanoke, AL): Adult and youth apparel; THE GAME (Columbus, GA): Adult and youth headwear; TOPLINE PRODUCTIONS INC. (Sea
Coca-Cola will air "up to 70" different commercials "just once in prime time" during the Games on NBC, according to AD AGE. Sources say Coca-Cola Senior VP/Chief Marketing Officer Sergio Zyman wants t
Atlanta officials are looking to close a loophole that allow buildings to become "huge advertising signs" during the Games, according to the ATLANTA CONSTITUTION. A federal judge last year barred the
To measure the effectiveness of its $100M Olympic advertising campaign, GM will launch a tracking effort called Marketing Initiative Tracking Service to determine if sales increase before and after th
Problems between Atlanta organizers and the U.S. Postal Service increased last week when USOC Deputy Sec General John Krimsky accused the USPS of infringing on the upcoming Games by selling Olympic t-
The arrest of two members of a GA right-wing militia on explosives charges -- and the subsequent misreport that the Olympics were an intended target -- has the media examining the issue of security in
Bloomberg Business News reports that ACOG has assembled "a $10M SWAT team" of undercover agents, trademark lawyers and PR firms to combat ambush advertisers (ST. LOUIS POST-DISPATCH, 4/28)....The U.S.
Despite the fact that Sara Lee expects to sell $400M worth of licensed items through its Champion division, the company''s biggest benefit may be making non-Olympic versions of these items based on it
An ACOG release confirmed that state and federal law enforcement officials have told them that the bomb arrests made Friday have no connection to the Games (ACOG). Several media reports note the frenz
THE DAILY continues its look at USOC licensees: NATURAL ALTERNATIVES, INT''L (San Marcos, CA): Multivitamin/Mineral capsules; NATURAL ALTERNATIVES, INT''L''s INTERIOR DESIGN NUTRITIONALS (Provo, UT);