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Published in SportsBusiness Daily on 03 / 01 / 15

#MLSAtlanta President & @SpursOfficial former director @DarrenEalesATL joins @ATLSpurs for the Capital One Cup #COYS ! pic.twitter.com/oHfmGmCP3b — MLS Atlanta (@MLSAtlanta2017) March 1, 2015

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04/10/96
TIMEX'S TIME FOR OLYMPIC AMBUSH WITH JOE BOXER TIME!

Timex will launch a "subtle" ambush campaign of Olympics sponsor Swatch using its "Joe Boxer Time!" brand of watches, according to BRANDWEEK. In May, 1,000 department stores will run a continuous loop

Tags: Olympics

04/10/96
100 DAYS AND COUNTING, PART II: ATLANTA OLYMPIC NOTES

AD AGE examines Atlanta''s AT&T Global Olympic Village, an example of "experiential branding" much like Niketown (AD AGE, 4/8 issue)....ACOG officials have called ticket sales in Orlando for men''s an

Tags: ATT, Coca-Cola, Delta Airlines, NikeTown, Olympics

04/05/96
ACOG FILES SUIT AGAINST STADIUM DESIGNERS FOR COST OVERRUNS

ACOG sued Olympic stadium designers for $6M in cost overruns it claims were caused by designers'' negligence, according to the ATLANTA CONSTITUTION. This move comes three weeks after the designers fil

Tags: Olympics

04/04/96
BELLSOUTH TO LAUNCH OLYMPIC AD CAMPAIGN THIS WEEK

BellSouth will launch an ad campaign highlighting their Olympic sponsorship this week, according to AD AGE. The print and broadcast campaign has the theme, "Keeping you ahead of the Game" and will run

Tags: CBS, Olympics, Viacom

04/04/96
OLYMPIC NOTES

This year, shares of Olympic TV and marketing revenues will be divided based on TV ratings, meaning track and field will get the most -- nearly $9M of the $87M (John Powers, BOSTON GLOBE, 3/31)....IAA

Tags: ATT, Olympics, Visa

04/04/96
GENERAL MILLS LOOKS AT SPRING OLYMPIC MARKETING LAUNCH

General Mills will launch a $100M Olympics-related marketing push for several of its brands this spring, according to AD AGE. This month, a new limited-edition TEAM USA Cheerios will hit stores, suppo

Tags: Anheuser Busch, Olympics, PepsiCo, Wheaties

04/04/96
'96 EXPO CLAIMS NO AMBUSH INTENTIONS IN SIGNING SAMSUNG

After failing to attract Olympic sponsors, ''96 Expo has signed Samsung -- not ACOG sponsor Panasonic -- as title sponsor. The event, to be known as Samsung ''96 Expo, will be staged all summer over s

Tags: Olympics

03/29/96
BELLSOUTH TO KICK OFF 15-CITY OLYMPIC TOUR

BellSouth Corp. next month will launch a 15-city tour showcasing Olympic athletes and BellSouth communications technologies, according to ADVERTISING AGE. The exhibit features a walk-through trailer w

Tags: Olympics

03/29/96
THE HOT LIST: ACOP 1996 RETAIL LICENSEES

THE DAILY continues to look at ACOP retail licensees: DISCUSS SPORTS, INC. (CA): CD ROM containing Games schedule and information on Atlanta; DREW PEARSON (TX): Youth headwear; DUDLEY SPORTS (MA): Sof

Tags: Olympics

03/28/96
THE HOT LIST II: THE USOC'S LICENSING TEAM

THE DAILY begins its look at USOC licensees: 1ST CENTURY PROJECT/WORLD SPORT RESEARCH & PUBLICATION (CA): Olympic book series; ACE NOVELTY CO. (WA): Novelty items for amusement prize redemptions and r

Tags: Anheuser Busch, Olympics, USOC

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