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Organizers Of '24 Olympic Bid Committee Could Face Tough Sell With South Boston

Published in SportsBusiness Daily on 05 / 05 / 15

As Boston '24 organizers seek to persuade local residents to back the Games ahead of a November '16 referendum, they "may have no tougher sell than in South Boston, the politically potent neighborhood that has a long history of fighting changes imposed by outsiders," according to Michael Levenson of...

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05/02/96
THE HOT LIST: ACOP LICENSING TEAM

TAG EXPRESS (Duluth, GA): Automotive and other accessories; TERRY MANUFACTURING (Roanoke, AL): Adult and youth apparel; THE GAME (Columbus, GA): Adult and youth headwear; TOPLINE PRODUCTIONS INC. (Sea

Tags: Olympics

05/01/96
COCA-COLA TO RUN 70 DIFFERENT COMMERCIALS DURING OLYMPICS

Coca-Cola will air "up to 70" different commercials "just once in prime time" during the Games on NBC, according to AD AGE. Sources say Coca-Cola Senior VP/Chief Marketing Officer Sergio Zyman wants t

Tags: Coca-Cola, NBC, Olympics

05/01/96
OFFICIALS LOOK TO PREVENT BUILDINGS FROM BECOMING BILLBOARDS

Atlanta officials are looking to close a loophole that allow buildings to become "huge advertising signs" during the Games, according to the ATLANTA CONSTITUTION. A federal judge last year barred the

Tags: Olympics

04/30/96
GM TO GET ON TRACK WITH MARKETING CAMPAIGN

To measure the effectiveness of its $100M Olympic advertising campaign, GM will launch a tracking effort called Marketing Initiative Tracking Service to determine if sales increase before and after th

Tags: Anheuser Busch, ATT, Coca-Cola, Olympics

04/30/96
OLYMPIC OFFICIALS TRYING TO STAMP OUT POSTAL PRESENCE

Problems between Atlanta organizers and the U.S. Postal Service increased last week when USOC Deputy Sec General John Krimsky accused the USPS of infringing on the upcoming Games by selling Olympic t-

Tags: Olympics, Time Warner, UPS, USOC

04/30/96
OLYMPIC SECURITY A HOT TOPIC AFTER MEDIA'S MILITIA MISFIRE

The arrest of two members of a GA right-wing militia on explosives charges -- and the subsequent misreport that the Olympics were an intended target -- has the media examining the issue of security in

Tags: NBC, Olympics

04/30/96
OLYMPIC NEWS & NOTES

Bloomberg Business News reports that ACOG has assembled "a $10M SWAT team" of undercover agents, trademark lawyers and PR firms to combat ambush advertisers (ST. LOUIS POST-DISPATCH, 4/28)....The U.S.

Tags: Eastman Kodak, Olympics, Reebok

04/30/96
SARA LEE EYES POST-OLYMPIC OPPORTUNITIES

Despite the fact that Sara Lee expects to sell $400M worth of licensed items through its Champion division, the company''s biggest benefit may be making non-Olympic versions of these items based on it

Tags: Olympics, Sara Lee

04/29/96
OLYMPIC NOTES: NEWS REPORT OF OLYMPIC PIPE BOMBS IS A DUD

An ACOG release confirmed that state and federal law enforcement officials have told them that the bomb arrests made Friday have no connection to the Games (ACOG). Several media reports note the frenz

Tags: CBS, Olympics, Viacom

04/26/96
THE HOT LIST II: USOC LICENSING TEAM

THE DAILY continues its look at USOC licensees: NATURAL ALTERNATIVES, INT''L (San Marcos, CA): Multivitamin/Mineral capsules; NATURAL ALTERNATIVES, INT''L''s INTERIOR DESIGN NUTRITIONALS (Provo, UT);

Tags: Olympics, R J Reynolds, Sara Lee, USOC

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