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Beijing Outlasts Strong Almaty Presentation, Wins Hosting Rights For '22 Games

Published in SportsBusiness Daily on 07 / 31 / 15

Beijing on Friday was named the host of the '22 Games, setting up the Chinese capital to "become the first city in history to stage both the Summer and Winter Games," according to Sam Borden of the N.Y. TIMES. Members of the IOC "voted in favor of Beijing over its lone competitor, Almaty, Kazakhstan...

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06/12/96
HOME DEPOT THIS WEEK LAUNCHES OLYMPIC LEAD-IN CAMPAIGN

This week, Home Depot breaks its "ramp-up" campaign to the Games, leveraging its $40M sponsorship in conjunction with 28 vendors. The campaign includes a 60-second image spot with two 30-second offsho

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06/12/96
CONGRESS DEBATES THE HIGH COST OF SLEEPING EASY IN ATLANTA

U.S. Sen. John McCain (R-AZ) said ACOG should reimburse the Pentagon "much more" for services during the Games, according to Eunice Moscoso of the ATLANTA CONSTITUTION. A Senate Judiciary Committee he

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06/12/96
WHEN THE HEAT IS ON, WHO YOU GONNA CALL? HEAT BUSTERS!

Suntory Water Group, whose Crystal Springs brand is the official bottled water of the Atlanta Games, is preparing for "heavy in-market" activity as the Games approach, according to BRANDWEEK. The Atla

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06/12/96
OLYMPIC NOTES

Miller is sponsoring an 18-day series of concerts in Atlanta during the Games. ACOG Spokesperson Scott Mall said it won''t conflict with official Olympic Sponsor Budweiser "as long as they don''t use

Tags: Anheuser Busch, Olympics

06/11/96
SALT LAKE OFFICIALS SELECT LANDOR/EVANS+ FOR IMAGE CAMPAIGN

The SLOC board of trustees has selected Landor/Evans+ to develop and implement the "visual image look and feel" of the 2002 Games. SLOC will now finalize details with Landor/Evans+, a partnership form

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06/11/96
ATLANTA OLYMPIC NOTES

CNBC''s "Business Insiders" discussed the economics of the Atlanta Games with ACOG Co-Chair Robert Holder. Holder said construction is "on target, on time, but tight," adding, "That''s always the way

Tags: General Motors, Olympics, St. Louis Blues

06/11/96
OLYMPIC FESTIVAL STILL IN THE HOLE TO COLORADO OFFICIALS

The CO Economic Development Commission, which loaned the privately-operated Colorado Sports Council (CSC) $200,000 to stage the ''95 Olympic Festival, is seeking repayment, according to the Boulder DA

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06/10/96
SALT LAKE AWARDS INT'L SPORTS BROADCASTING 2002 RIGHTS

The SLOC approved a contract with Int''l Sports Broadcasting to serve as the Olympic Broadcast Organization for the 2002 Games. The contract is worth $82.6M, making it one of the largest single deals

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06/06/96
QUESTIONS ARISE OVER SALT LAKE OLYMPIC CONTRACT BIDDING

Salt Lake 2002 & Beyond, a coalition of advocates for disadvantaged Utahns, questions whether women and minorities are getting a "fair shot" at the millions of dollars in contracts being awarded for t

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06/06/96
OLYMPIC NOTES

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Tags: Anheuser Busch, ATT, Nike, Olympics

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