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USOC Praises Boston 2024's Progress, But Notes Polling Numbers Are Concerning

Published in SportsBusiness Daily on 07 / 01 / 15

The USOC is sticking with Boston 2024 for now, but USOC Chair Larry Probst yesterday said the city’s bid to host the '24 Games must show dramatic gains in public approval. Probst and USOC CEO Scott Blackmun praised the Boston group’s progress, putting to rest speculation they might aband...

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Tags: Olympics, USOC

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05/29/96
REEBOK AIMS FOR MALL-SHOPPERS, VIDEO GAME JOCKS

Reebok''s Olympic marketing program will attempt to reach boys via video games and women and teenage girls through the stores where they shop, reports Jeff Jensen of AD AGE. Reebok will join in a cros

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05/24/96
OLYMPIC NEWS & NOTES: READY, SET, STARTER SHOP TILL YOU DROP

On Saturday, Atlanta resident Tim Foote will go on a 60- second Starter Olympic products shopping spree aided by gold medalist Florence Griffith Joyner and husband, gold medalist, Al Joyner. Foote won

Tags: ESPN, IOC, Olympics, Sprint, USOC, Visa, Walt Disney

05/24/96
LUCKY CHARMS BREAKS OLYMPIC TV SPOT

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Tags: Olympics, Wheaties

05/24/96
BUT THIS ONE GOES UP TO ELEVEN: IBM TAPS SPINAL TAP

IBM will break its Olympic ad campaign featuring "mock-rock" group Spinal Tap May 26, during NBC''s NBA playoff coverage, according to ADVERTISING AGE. IBM and Ogilvy & Mather Worldwide, New York, pro

Tags: IBM, NBA, NBC, Olympics

05/23/96
TICKET TALK: WHAT SPONSORS ARE DOING WITH UNUSED TICKETS

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Tags: Olympics

05/23/96
ACOG AND THE STATE OF FLORIDA SETTLE AD DISPUTE

The FL Division of Tourism will remove its ads from 60 outdoor boards in downtown Atlanta as part of an agreement with ACOG, according to AD AGE. ACOG protested that FL''s $261,000 ad campaign -- them

Tags: Olympics

05/23/96
OLYMPIC NOTES

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05/22/96
MCDONALD'S SUPER SIZES OLYMPIC SPONSORSHIP

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05/22/96
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05/21/96
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