Featured Story

Boston '24 Faces New Questions, Turmoil After Revelation Over Tax-Money Plans

Published in SportsBusiness Daily on 05 / 29 / 15

Revelations that Boston '24 "planned to tap taxpayer cash to pay for land and cover infrastructure costs to host the Olympics has caught even some of the state’s highest-ranking officials off-guard and is fueling warnings by bid critics, who called the developments 'devastating' to the committ...

Read More

Tags: Olympics, USOC

More Stories

05/15/96
DREAM TEAM MARKETING: HOOKING ON TO A SURE THING?

The marketing of the USA''s Dream Team is profiled on the front page of today''s WASHINGTON POST by Thomas Heath. The approval of pro basketball players in the Olympics "has spawned a new money making

Tags: NBA, Olympics, USOC

05/14/96
NO SHIRT, NO SERVICE: POSTAL SQUABBLE COULD SEE SETTLEMENT

"Barring a last-minute hitch," the dispute between Olympic officials and the U.S. Postal Service over USPS issued t-shirts designed from Olympic stamps will end in a settlement today, according to Hen

Tags: Olympics, USOC

05/14/96
OLYMPIC NOTES

Coca-Cola''s promotions at the Olympic Games will include $81M in prizes and $1.5M in discounts on products, including sports apparel. Details will be unveiled tomorrow (BLOOMBERG BUSINESS NEWS/PHILA.

Tags: Coca-Cola, Olympics

05/14/96
ATLANTA GAMES HAVE BECOME A BATTLE OF THE BRANDS

The Olympics have ceased to be a competition between nations, Starr & Springen of NEWSWEEK write, but more of a battle between Reebok and Nike, relegating the athletes to "foot soldiers in the global

Tags: NBC, Nike, Olympics, Reebok

05/10/96
OLYMPIC NOTES: TICKETS DISTRIBUTED TO SPONSORS

In an effort to avoid last-minute problems, Olympic sponsors sent staff to count and check their Olympic tickets at the Fort Smith, AK, printing plant, according to the ATLANTA CONSTITUTION. Regular s

Tags: Olympics, UPS

05/10/96
THE HOT LIST II: USOC LICENSEES

THE DAILY continues its look at USOC licensees. Today the U.S. Olympic Team Looney Tunes Licensed Collection: Anagram International, Inc. (Minneapolis, MN); Balancine, Inc. (Montebello, CA); Betras Pl

Tags: Olympics, R J Reynolds, Sara Lee, Upper Deck, USOC

05/09/96
A DIFFERENT KIND OF OLYMPIC AD CAMPAIGN?

Saturn will push its links to bicycling this June with its "Cycle Recycle" grass roots program and a Hal Riney-produced TV spot featuring its Olympic bike team contenders, according to BRANDWEEK. The

Tags: General Motors, NBC, Olympics, Sports Illustrated, Time Warner

05/09/96
THE HOT LIST: ACOP LICENSING TEAM

THE DAILY looks at ACOP service licensees: CARLSON MARKETING GROUP, INC. (Minneapolis, MN): Premiums including clothing, business gifts & advertising specialties; MOVING PRODUCTS (Atlanta, GA): Consul

Tags: Coca-Cola, Olympics

05/09/96
ALL LINES OPEN: AT&T PUSHES THE BALANCE OF OLYMPIC BLITZ

AT&T next month "kicks in" the balance of its $100M Olympic marketing fund with ads themed around its Global Olympic Village, buys in 2,128 movie theaters and a promotional "frenzy" anchored by a 40 m

Tags: ATT, BBDO, DirecTV, Olympics

05/08/96
MILITARY TO BOLSTER ATLANTA SECURITY PRESENCE

ABC''s "World News Tonight" examined the expected use of over 9,000 U.S. military personnel (as opposed to 1,000 in L.A. in ''84) to help with security for the Atlanta Games -- at a cost of over $50M

Tags: ABC, Olympics, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug