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Panini Signs QB Marcus Mariota To Autograph Trading-Card Deal

Published in SportsBusiness Daily on 03 / 30 / 15

Panini has signed NFL Draft prospect and Heisman Trophy winner Marcus Mariota  to an autograph trading-card deal. Under the agreement, Mariota will appear on Panini packaging including its first collegiate licensed trading cards, "Contenders ...

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05/03/96
THE POLITICS OF OLYMPIC EQUESTRIAN EVENTS

ESPN''s "Cover Story" focused on the $30B a year equine industry and how it could be "devastated" because international horses entering the U.S. for the Olympic Games might bring with them a parasitic

Tags: ESPN, Olympics, Walt Disney

05/03/96
USOC TAKES POSTAL SERVICE TO TASK OVER AMBUSH MARKETING

Yesterday in Washington, the Postal Service unveiled a series of Olympic-themed stamps under a previous agreement with Olympic officials. But in Atlanta, USOC Deputy Secretary General John Krimsky cal

Tags: Olympics, USOC

05/03/96
THE HOT LIST II: USOC LICENSEES

THE DAILY continues its look at USOC licensees: TAG EXPRESS (Duluth, GA): Automotive tags and other accessories; UNIVERSE PUBLISHING (New York, NY): ''96 Wall calendar; VISIBLE INK (Detroit, MI): U.S.

Tags: Olympics, USOC

05/02/96
OLYMPIC NOTES

Treasury Secretary Robert Rubin said Wednesday that in the wake of the arrest of two militiamen in GA, the Clinton Administration needs a "fully developed policy" on whether to make public any terrori

Tags: ATT, McDonalds, Olympics

05/02/96
NBC CLOSE TO SELLOUT ON OLYMPIC SPOTS; SALES CLOSE TO $700M

NBC has sold most of its ad time for the network''s 170-hour broadcast of the Games, according to Bruce Horovitz of USA TODAY. Demand for ad time "is so tight that the network has twice boosted its Ol

Tags: Anheuser Busch, McDonalds, NBC, Olympics

05/02/96
THE HOT LIST: ACOP LICENSING TEAM

TAG EXPRESS (Duluth, GA): Automotive and other accessories; TERRY MANUFACTURING (Roanoke, AL): Adult and youth apparel; THE GAME (Columbus, GA): Adult and youth headwear; TOPLINE PRODUCTIONS INC. (Sea

Tags: Olympics

05/01/96
COCA-COLA TO RUN 70 DIFFERENT COMMERCIALS DURING OLYMPICS

Coca-Cola will air "up to 70" different commercials "just once in prime time" during the Games on NBC, according to AD AGE. Sources say Coca-Cola Senior VP/Chief Marketing Officer Sergio Zyman wants t

Tags: Coca-Cola, NBC, Olympics

05/01/96
OFFICIALS LOOK TO PREVENT BUILDINGS FROM BECOMING BILLBOARDS

Atlanta officials are looking to close a loophole that allow buildings to become "huge advertising signs" during the Games, according to the ATLANTA CONSTITUTION. A federal judge last year barred the

Tags: Olympics

04/30/96
GM TO GET ON TRACK WITH MARKETING CAMPAIGN

To measure the effectiveness of its $100M Olympic advertising campaign, GM will launch a tracking effort called Marketing Initiative Tracking Service to determine if sales increase before and after th

Tags: Anheuser Busch, ATT, Coca-Cola, Olympics

04/30/96
OLYMPIC NEWS & NOTES

Bloomberg Business News reports that ACOG has assembled "a $10M SWAT team" of undercover agents, trademark lawyers and PR firms to combat ambush advertisers (ST. LOUIS POST-DISPATCH, 4/28)....The U.S.

Tags: Eastman Kodak, Olympics, Reebok

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