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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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04/04/96
GENERAL MILLS LOOKS AT SPRING OLYMPIC MARKETING LAUNCH

General Mills will launch a $100M Olympics-related marketing push for several of its brands this spring, according to AD AGE. This month, a new limited-edition TEAM USA Cheerios will hit stores, suppo

Tags: Anheuser Busch, Olympics, PepsiCo, Wheaties

04/04/96
'96 EXPO CLAIMS NO AMBUSH INTENTIONS IN SIGNING SAMSUNG

After failing to attract Olympic sponsors, ''96 Expo has signed Samsung -- not ACOG sponsor Panasonic -- as title sponsor. The event, to be known as Samsung ''96 Expo, will be staged all summer over s

Tags: Olympics

03/29/96
BELLSOUTH TO KICK OFF 15-CITY OLYMPIC TOUR

BellSouth Corp. next month will launch a 15-city tour showcasing Olympic athletes and BellSouth communications technologies, according to ADVERTISING AGE. The exhibit features a walk-through trailer w

Tags: Olympics

03/29/96
THE HOT LIST: ACOP 1996 RETAIL LICENSEES

THE DAILY continues to look at ACOP retail licensees: DISCUSS SPORTS, INC. (CA): CD ROM containing Games schedule and information on Atlanta; DREW PEARSON (TX): Youth headwear; DUDLEY SPORTS (MA): Sof

Tags: Olympics

03/28/96
THE HOT LIST II: THE USOC'S LICENSING TEAM

THE DAILY begins its look at USOC licensees: 1ST CENTURY PROJECT/WORLD SPORT RESEARCH & PUBLICATION (CA): Olympic book series; ACE NOVELTY CO. (WA): Novelty items for amusement prize redemptions and r

Tags: Anheuser Busch, Olympics, USOC

03/28/96
OLYMPIC NOTES

Coca-Cola and NationsBank have paid MARTA -- Atlanta''s mass- transit authority -- $320,000 for the rights to do Olympic advertising and entertainment at 16 rail stations (ATLANTA CONSTITUTION, 3/28).

Tags: Bank of America, Coca-Cola, Olympics, Visa

03/27/96
WILL ATLANTA BE READY? CNN TAKES A LOOK OUTSIDE ITS WINDOW

CNN''s Jim Huber reports, despite recent construction accidents and the fact Atlanta is still "awash in bulldozers and red clay," organizers insist they will be ready for the Games -- just 100 days aw

Tags: Olympics, Time Warner

03/26/96
NAGANO OLYMPIC ORGANIZING COMMITTEE DRAWS UP BUDGET

NAOC has drawn up an operating budget for the ''98 Games of 94.5B yen, up 18.5B yen over their initial plan, according to KYODO NEWS. NAOC put telecom expenses at 16.7B yen, up 11.6B yen. Transportati

Tags: Olympics

03/26/96
OLYMPIC NOTES

ACOG has yet to make its initial $1.9M payment to the city of Atlanta for municipal services such as police and fire protection. ACOG officials say they are still reviewing the contract (ATLANTA CONST

Tags: Deloitte & Touche, Eastman Kodak, Motorola, Olympics

03/25/96
RETAILERS HOPE TO AVOID BEING LEFT HOLDING THE OLYMPIC BAG

Some sporting-goods chains are keeping apparel orders with Olympic markings "to a bare minimum" in order to avoid getting stuck with leftover merchandise when the Atlanta Games end, according to USA T

Tags: Olympics, Time Warner

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