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Boston Mayor Bringing On Financial Fact-Checker For '24 Olympics Bidding Process

Published in SportsBusiness Daily on 04 / 17 / 15

Boston Mayor Martin Walsh is bringing on former Goldman Sachs analyst Sara Myerson as the city’s "financial 'fact-checker' of Boston 2024’s books and to make sure taxpayer money isn’t used in the group’s plan to host" the '24 Games, according to Matt Stout of the BOSTON HERA...

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05/14/96
OLYMPIC NOTES

Coca-Cola''s promotions at the Olympic Games will include $81M in prizes and $1.5M in discounts on products, including sports apparel. Details will be unveiled tomorrow (BLOOMBERG BUSINESS NEWS/PHILA.

Tags: Coca-Cola, Olympics

05/14/96
ATLANTA GAMES HAVE BECOME A BATTLE OF THE BRANDS

The Olympics have ceased to be a competition between nations, Starr & Springen of NEWSWEEK write, but more of a battle between Reebok and Nike, relegating the athletes to "foot soldiers in the global

Tags: NBC, Nike, Olympics, Reebok

05/10/96
OLYMPIC NOTES: TICKETS DISTRIBUTED TO SPONSORS

In an effort to avoid last-minute problems, Olympic sponsors sent staff to count and check their Olympic tickets at the Fort Smith, AK, printing plant, according to the ATLANTA CONSTITUTION. Regular s

Tags: Olympics, UPS

05/10/96
THE HOT LIST II: USOC LICENSEES

THE DAILY continues its look at USOC licensees. Today the U.S. Olympic Team Looney Tunes Licensed Collection: Anagram International, Inc. (Minneapolis, MN); Balancine, Inc. (Montebello, CA); Betras Pl

Tags: Olympics, R J Reynolds, Sara Lee, Upper Deck, USOC

05/09/96
ALL LINES OPEN: AT&T PUSHES THE BALANCE OF OLYMPIC BLITZ

AT&T next month "kicks in" the balance of its $100M Olympic marketing fund with ads themed around its Global Olympic Village, buys in 2,128 movie theaters and a promotional "frenzy" anchored by a 40 m

Tags: ATT, BBDO, DirecTV, Olympics

05/09/96
A DIFFERENT KIND OF OLYMPIC AD CAMPAIGN?

Saturn will push its links to bicycling this June with its "Cycle Recycle" grass roots program and a Hal Riney-produced TV spot featuring its Olympic bike team contenders, according to BRANDWEEK. The

Tags: General Motors, NBC, Olympics, Sports Illustrated, Time Warner

05/09/96
THE HOT LIST: ACOP LICENSING TEAM

THE DAILY looks at ACOP service licensees: CARLSON MARKETING GROUP, INC. (Minneapolis, MN): Premiums including clothing, business gifts & advertising specialties; MOVING PRODUCTS (Atlanta, GA): Consul

Tags: Coca-Cola, Olympics

05/08/96
MILITARY TO BOLSTER ATLANTA SECURITY PRESENCE

ABC''s "World News Tonight" examined the expected use of over 9,000 U.S. military personnel (as opposed to 1,000 in L.A. in ''84) to help with security for the Atlanta Games -- at a cost of over $50M

Tags: ABC, Olympics, Walt Disney

05/07/96
BIG SIGNS, BIG MEN, TAKE A TUMBLE IN ATLANTA

A proposed 120-day moratorium on large advertising signs draped over buildings was dropped yesterday when Atlanta officials realized that existing city ordinances barring those signs already exist. As

Tags: Olympics, Reebok

05/07/96
OLYMPIC NOTES

After Michael Jordan refused, Nike allegedly "waved millions" at Charles Barkley to get him to change his mind and play on Dream Team III (BOSTON GLOBE, 5/6)....UPS filmed new Olympic spots featuring

Tags: Nike, Olympics, UPS

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