Boston '24 Looks To Switch Tone Boston '24 Execs Endorse Referendum Over Games Boston Mayor's Backers Mobilize For '24 Boston '24 Looking For Majority Support Poll: Public Support For '24 Games Slips Further USOC Brass Preach Patience In '24 Bid Boston '24 Has Rough Week Fish Defends Boston '24 Hiring Patrick Boston '24's Patrick Getting $7,500 Daily Deval Patrick Quietly Joins Boston 2024 Team
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Panini Signs QB Marcus Mariota To Autograph Trading-Card DealPublished in SportsBusiness Daily on 03 / 30 / 15
Panini has signed NFL Draft prospect and Heisman Trophy winner Marcus Mariota to an autograph trading-card deal. Under the agreement, Mariota will appear on Panini packaging including its first collegiate licensed trading cards, "Contenders ...
ESPN''s "Cover Story" focused on the $30B a year equine industry and how it could be "devastated" because international horses entering the U.S. for the Olympic Games might bring with them a parasitic
Yesterday in Washington, the Postal Service unveiled a series of Olympic-themed stamps under a previous agreement with Olympic officials. But in Atlanta, USOC Deputy Secretary General John Krimsky cal
THE DAILY continues its look at USOC licensees: TAG EXPRESS (Duluth, GA): Automotive tags and other accessories; UNIVERSE PUBLISHING (New York, NY): ''96 Wall calendar; VISIBLE INK (Detroit, MI): U.S.
Treasury Secretary Robert Rubin said Wednesday that in the wake of the arrest of two militiamen in GA, the Clinton Administration needs a "fully developed policy" on whether to make public any terrori
NBC has sold most of its ad time for the network''s 170-hour broadcast of the Games, according to Bruce Horovitz of USA TODAY. Demand for ad time "is so tight that the network has twice boosted its Ol
TAG EXPRESS (Duluth, GA): Automotive and other accessories; TERRY MANUFACTURING (Roanoke, AL): Adult and youth apparel; THE GAME (Columbus, GA): Adult and youth headwear; TOPLINE PRODUCTIONS INC. (Sea
Coca-Cola will air "up to 70" different commercials "just once in prime time" during the Games on NBC, according to AD AGE. Sources say Coca-Cola Senior VP/Chief Marketing Officer Sergio Zyman wants t
Atlanta officials are looking to close a loophole that allow buildings to become "huge advertising signs" during the Games, according to the ATLANTA CONSTITUTION. A federal judge last year barred the
To measure the effectiveness of its $100M Olympic advertising campaign, GM will launch a tracking effort called Marketing Initiative Tracking Service to determine if sales increase before and after th
Bloomberg Business News reports that ACOG has assembled "a $10M SWAT team" of undercover agents, trademark lawyers and PR firms to combat ambush advertisers (ST. LOUIS POST-DISPATCH, 4/28)....The U.S.