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Published in SportsBusiness Daily on 10 / 24 / 14

SWEET: Fox Sports creates a "Super Mariota" video for the #Oregon QB. http://t.co/NnZvd9c7t8 #sportsbiz pic.twitter.com/RbzfRerPo0 — J.W. Cannon (@cannonjw) October 24, 2014

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02/17/14
Old UA Speedskating Suits Don't Make A Difference

The U.S. Speedskating team faces the "very real possibility of going home empty-handed for the first time" since the '84 Sarajevo Games after Heather Richardson and Brittany Bowe yesterday "failed to medal in the women’s 1,500 race," according to Michelle Kaufman of the MIAMI HERALD. The "most ...

Tags: Olympics

02/17/14
"Piggyback" Sponsors Cash In For Sochi Games

For every official sponsor at the Sochi Games, "dozens more are trying to cash in without paying the premium required to be affiliated with the Olympic brand," according to Michael Sanserino of the PITTSBURGH POST-GAZETTE. These "piggyback" sponsors are "finding a lot of success, thanks to social me ...

Tags: Olympics

02/17/14
THE DAILY's Olympic Medal Stand

Each day during the Winter Games, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around Sochi. ...

Tags: Olympics

02/17/14
Latest Headlines From SBD/SBJ's Sochi Blog

SportsBusiness Daily/Journal have converted their  On The Ground blog into a comprehensive, daily website devoted to the Sochi Games and the business behind it. The site is free and runs through Monday, Feb. 24, the day after the Closing Ceremony. The site also can be accessed through the On T ...

Tags: Olympics

02/14/14
Sochi 2014 Receives Praise From IOC

Sochi 2014 organizers on Friday won high praise from the IOC for completing a successful first week that was free of transportation and security issues and full of good weather and active venues. "From day one when they turned the key to start last Thursday, we have been only happy with what did hap ...

Tags: Olympics

02/14/14
Sources: Under Armour Suits Slowing Speedskaters

U.S. Speedskating has had a disappointing performance so far during the Sochi Games, and one possible reason may be the “high-tech racing suits the team adopted” from Under Armour, according to Robinson & Germano of the WALL STREET JOURNAL. Three sources said that the suits -- which ...

Tags: Olympics, Under Armour

02/14/14
NBC Gets Lower Wednesday Night Rating

NBC finished with a 12.1 fast-national rating and 20.8 million viewers for Wednesday night's Olympic coverage, which featured U.S. speedskater Shani Davis' attempt at a third-straight Gold Medal in the 1000-meter event. Also featured in the telecast were Gold Medal finals for men's nordic combined ...

Tags: Olympics, NBC

02/14/14
P&G Seen As Sochi Social Media Winner

If there is an “early gold medal for social media” during the Sochi Games, it would “likely go to Procter & Gamble,” according to Bruce Horovitz of USA TODAY. P&G has been the “most buzzed-about brand” during the Olympics “as measured by YouTube ...

Tags: Olympics, Procter and Gamble

02/14/14
Merch Sales Slow In Sochi

The Sochi Games have "made it oddly difficult to buy official merchandise," as the main Olympic Park "features just one superstore, which is operated by Russian retailer Bosco di Ciliegi, Sochi's primary Olympic licensee," according to Orwall & McKay of the WALL STREET JOURNAL. The wait to get i ...

Tags: Olympics

02/14/14
U.S. Skiers Sweep Slopestyle Competition

U.S. skiers Joss Christensen, Gus Kenworthy and Nick Goepper appeared on Friday's edition of NBC’s “Today” show to discuss sweeping all three medals in the debut of the men’s slopestyle event. Near the end of the interview, host Matt Lauer asked the Olympians, “You were ...

Tags: Olympics

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