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LA 2024 Betting On Historic Sponsorship Sales As It Issues Newly Revised Budget

Published in SportsBusiness Daily on 12 / 02 / 16

LA 2024 believes it will sell nearly $2B in domestic sponsorships if it wins the '24 Games, a new Olympics record. The sales estimate was included in a newly revised budget published Friday, the first new spending plan issued since a preliminary document in '15. All told, the total size of the propo...

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