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USOC Guaranteed Nearly $300M If L.A. Lands '24 Games Under New Marketing Agreement

Published in SportsBusiness Daily on 09 / 28 / 16

A  joint marketing agreement with LA 2024 guarantees the USOC at least $294.75M from "domestic marketing and sponsorship revenues" should L.A. be awarded the Olympics, according to Scott Reid of the ORANGE COUNTY REGISTER. Under terms of the agreement, the local organizing committee will ...

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