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New Balance Launches Global Campaign, Largest In Company History

Published in SportsBusiness Daily on 07 / 01 / 15

New Balance today is launching an "advertising blitz that's twice as big as any in its 109-year history." The brand's "first global campaign," which includes TV spots in the U.S. and other large markets, marks an "attempt to become a truly international, multisport athletic brand." The effort will r...

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07/01/15
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“The story is garbage. Team is staying put” – NHL Commissioner  Gary Bettman , on  a N.Y. Post story on the Coyotes relocating  to Las Vegas ( TWITTER.com, 6/30 ). “I’m not a big magic fan. It kind of creeps me out a little bit, but it was cool. That ...

07/01/15
More Of Fortune 500 Have NASCAR Ties

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07/01/15
Chevy To Sponsor Daytona Entrance

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07/01/15
Speed Reads....

Nike co-founder & Chair Phil Knight yesterday “announced plans to step away from the company.” Knight, who helped launch the company in '64, has recommended CEO Mark Parker “replace him as company chairman, a change likely to occur” in '16 ( OREGONLIVE.com, 6/30 ). ...

07/01/15
Names In The News

Sacramento Mayor KEVIN JOHNSON "deleted text messages, including some related to the city’s arena deal, after city officials received a legal letter advising them that they were required to preserve all electronic communications related to the deal." On Day 6 of a trial that "seeks to invali ...

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07/01/15
Orlando City To Own USL Club

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Coming This Fall: Game Changers

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06/30/15
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NWSL club FC Kansas City, nonprofit WIN for KC and Sporting KC will host a watch party for the U.S.-Germany FIFA Women's World Cup match in K.C.'s Power & Light District.

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