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Universal Sports Signs Deal With National Cable Television Cooperative

Published in SportsBusiness Daily on 09 / 18 / 14

Universal Sports today signed a distribution deal with the National Cable Television Cooperative, a group that represents around 900 small cable operators in carriage deals. Universal Sports previously had deals with NCTC members Google Fiber, Wave Broadband, GCI and Hawaiian Telecom. As part of the...

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Sacramento Republic FC Purchases Land For Stadium

USL Pro club Sacramento Republic FC yesterday announced that it "has reached an agreement to acquire land in the downtown railyard for a new 20,000-seat soccer stadium" that could host an MLS franchise, according to a front-page piece by Lillis & Kasler of the SACRAMENTO BEE. The club said that ...

Tags: Facilities, MLS

Senators' Melnyk: Ticket Sales Hard In Ottawa

Senators Owner Eugene Melnyk said that selling tickets "is particularly difficult in Ottawa because the city’s two biggest employers -- the federal and municipal government -- are not permitted to purchase tickets," according to Ken Warren of the OTTAWA CITIZEN. Melnyk, speaking on CJCL-AM, sa ...

Tags: Ottawa Senators, Franchises

NFL's Attempts To Grow Female Fanbase In Trouble

The anger recently voiced by women in the U.S. in light of high-profile domestic violence incidents "is particularly troubling for the NFL, which has invested heavily in trying to overcome its reputation as a domain for alpha males and find new consumers for its merchandise," according to a front-pa ...

Tags: NFL, Leagues and Governing Bodies

Fanatics Lands NASCAR's At-Track Merch Sales

Leading online sports retailer Fanatics has quietly won a shootout to manage trackside merchandise sales at NASCAR races for the next 10 years. Sources said that Fanatics, NASCAR's e-commerce provider since '03, beat out Legends and Aramark in securing the rights to NASCAR's "Souvenir Row." Motorspo ...

Tags: Marketing and Sponsorship, NASCAR

Players Embrace New NFL Drug Policy

After three years of negotiations, the NFL and NFLPA "finally reached an agreement" yesterday to test players for HGH, a move "widely regarded as a positive development in an otherwise harrowing start" to the '14 season, according to Sam Farmer of the L.A. TIMES. The new testing policy for PEDs, inc ...

Tags: Leagues and Governing Bodies, NFL

Gatorade Breaking Derek Jeter Spot

Gatorade today will break a new 90-second spot featuring Yankees SS Derek Jeter , who “wrote some of the copy” in the spot and “even suggested the Frank Sinatra song that serves as soundtrack.” Gatorade Senior Dir of Consumer Engagement Molly Carter said that Jeter &ldqu ...

Royals Metrics Thriving Amid Playoff Push

The Royals’ push to make the postseason for the first time since '85 likely will result in the team's best home attendance mark in more than 20 years. Royals VP/Marketing & Business Development Mike Bucek expects season attendance to see an 8-9% increase after the final game at Kauffm ...

Tags: Franchises, MLB, Kansas City Royals

Joe Gibbs Racing Signs Stanley Black & Decker

Joe Gibbs Racing yesterday announced sponsorship deals with tool brands Stanley and DeWalt. Starting in '15, Stanley will be the primary sponsor of the NASCAR Sprint Cup Series No. 19 Toyota driven by Carl Edwards for 12 races, while DeWalt will be the primary sponsor of Matt Kenseth's No. 20 for si ...

Tags: Marketing and Sponsorship, NASCAR

York-Backed VenueNext Seeks New Business

Palo Alto-based firm VenueNext, which developed the technology at Levi’s Stadium, today officially announced the pursuit of new business tied to its mobile platform. The Yorks , who own the 49ers, have financially backed VenueNext through the family’s Aurum Partners LLC investment firm. ...

PepsiCo's Nooyi Comments On NFL Scandals

PepsiCo Chair & CEO Indra Nooyi said she is "confident" NFL Commissioner Roger Goodell "will do the right thing" regarding cases of domestic violence involving players such as Ray Rice . Nooyi in an e-mailed statement offered the first comments "from a female CEO of a company that has a big ...

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