Blackhawks-Bruins Game 3 Sets NBCSN Record

NBC Sports Network averaged a 2.3 U.S. rating and 4.0 million viewers for Game 3 of the NHL Stanley Cup Final on Monday from 8:00-10:55pm ET, topping Saturday night's Game 2 as the net's most-viewed NHL game on record and best for any Stanley Cup Final game on cable TV in 11 years. Blackhawks-Bruins ...

Tags: Media, NHL, NBC

Travelers Looks To Extend PGA Tour Sponsorship

The PGA Tour and Travelers are in "contract negotiations to extend title sponsorship for the Travelers Championship beyond 2014," according to Tom Yantz of the HARTFORD COURANT. Travelers Exec VP & Chief Administrative Officer Andy Bessette on Monday said, "Yes, we want to extend it." He added, ...

Tags: Marketing and Sponsorship, PGA Tour, Travelers

NBA Player Popularity Continues To Boom

The business of basketball "goes way beyond the hard court," as the "real money is made off the court," as reported by ESPN's Darren Rovell in an examination of salary and endorsement opportunities for NBA players. The top players make the most of their money "out of their endorsement portfolio ...

Tags: Marketing and Sponsorship, NBA

Dan Snyder Sells Johnny Rockets Chain

Redskins Owner DAN SNYDER 's Red Zone private equity firm has "sold Johnny Rockets, its oldies-themed burger-and-milkshake chain, for an undisclosed amount after six years of ownership," according to Thomas Heath of the WASHINGTON POST. A Sun Capital spokesperson said that an affiliate of Sun Capi ...

Tags: People and Pop Culture, Washington Redskins, NFL

NCAA Studying Lacrosse Tourney Attendance

The NCAA and lacrosse coaches are "trying to determine why attendance at the sport’s top event has declined for five straight years even as participation is setting records," according to Curtis Eichelberger of BLOOMBERG NEWS. The NCAA’s committee that oversees championships later this s ...

Tags: Colleges, NCAA

WSOP Sees Record Participation

Numbers for the '13 World Series of Poker at the Rio Convention Center are "strong, with 40,039 entrants, one of 13 records broken through 31 of the 62 scheduled events," according to Mark Anderson of the LAS VEGAS REVIEW-JOURNAL. Thanks to the "participation growth, the total prize money is up by m ...

Tags: Events and Attractions

Falcons' Stadium Builders Offered Incentives

Falcons President & CEO Rich McKay yesterday said that the team will "offer financial incentives to motivate contractors" to finish its new downtown stadium ahead of its currently scheduled March '17 opening, according to Leon Stafford of the ATLANTA JOURNAL-CONSTITUTION. McKay said that the dea ...

Tags: Facilities, Atlanta Falcons, NFL

Pegula Gives Rare Public Interview

Sabres Owner Terry Pegula yesterday made rare public comments about the state of the franchise, in which he supported GM Darcy Regier, talked about Buffalo as a destination and his spending on players. Appearing on Buffalo-based WGR-AM, Pegula said of Regier, "When you look at the history, even with ...

Tags: Franchises, Buffalo Sabres

New York Assembly Won't Vote On MMA

New York Assembly Democrats yesterday "knocked out plans to legalize mixed-martial arts in New York, saying there was insufficient support to bring the issue to a vote," according to Joseph Spector of the ROCHESTER DEMOCRAT & CHRONICLE. The measure has "passed four years in a row in the Rep ...

Tags: Leagues and Governing Bodies, UFC

SBJ In-Depth: Sports and Entertainment

SportsBusiness Journal explores the nexus of sports and entertainment as brands look to make powerful and lasting connections with consumers. Brands searching for stronger ties to popular culture incorporate both industries into their marketing mix with the goal of tapping into consumer passions. Th ...