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New Nike Campaign Features Blake Griffin, Marvin The Martian

Published in SportsBusiness Daily on 08 / 04 / 15

A new Nike ad, created by Wieden+Kennedy N.Y. and starring Clippers F Blake Griffin , features the Warner Bros. character "Marvin the Martian." Griffin in the spot has "his own secret weapon ... a brand new pair of Jordan Super.Fly 4 sneakers, which launch this week." Along with the campaign, Nike ...

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08/04/15
Executive Transactions

Fanatics Inc. has brought on  MIKE CARLTON , hiring the longtime collegiate sports exec as Dir of Business Development. He comes to Fanatics from high school digital outlet PlayOn! Sports, where he served as Senior VP/Partner Development for the last two years. Carlton also was at CLC for seven ...

Tags: People and Pop Culture, Executive Transactions

08/04/15
Iowa State Preposes Increased Athletics Budget

Related stories : Power Five Schools Pass Cost-Of-Attendance Scholarship Measure NCAA Distributing $55,000 To D-I Schools To Help With COA Power Five Athletic Directors Discuss Cost-Of-Attendance Impact Mid-Majors Face Cost-Of-Attendance Decisions, Funding Questi ...

Tags: Colleges

08/04/15
Wyndham Waiting On Tiger's Decision

PGA Tour Wyndham Championship Tournament Dir Mark Brazil hopes to convince Tiger Woods to play in this month's event, as Woods currently sits on the outside of the PGA Tour's FedExCup Playoffs. Brazil in an e-mail wrote that he has not spoken with Woods' agent, Mark Steinberg, recently, but hopes to ...

Tags: Events and Attractions, Golf

08/04/15
Cowboys' Frisco Development On Track

The Cowboys' new development, known as the Star in Frisco, "is starting to take shape," according to Brian Gosset of the FT. WORTH STAR-TELEGRAM. The development will be home to Cowboys HQ, "a 12,000-seat multi-use event center, Omni hotel and wide range of mixed-use elements." Florida-based Manhatt ...

Tags: Facilities, Dallas Cowboys, NFL

08/04/15
Drake Helps Unveil Raptors' New Look

Rapper Drake, the Raptors' global ambassador, yesterday "introduced the world to one of the new Raptor jerseys at his OVO Fest concert," according to Ryan Wolstat of the TORONTO SUN. The team's rebrand "includes one colour scheme featuring his OVO black and gold colours, which he was wearing."& ...

Tags: Franchises, Toronto Raptors

08/04/15
Giants' Mara Confident In NFL's Return To L.A.

NFL Giants President & CEO John Mara yesterday appeared on WFAN-AM's "Boomer & Carton," and said he thinks a franchise in L.A. "will certainly happen." Mara: "There is a good chance there will be two teams playing there next year in a temporary facility. And if not next year, at some point a ...

Tags: Leagues and Governing Bodies, NFL

08/04/15
Pac-12 Still Chasing Big Ten, SEC Networks

The Pac-12 Conference "opted for sole ownership" of its network, and as it "enters its fourth season on the air, the returns on that decision have been mixed," according to Austin Meek of the Eugene REGISTER-GUARD. On the "plus side, the league controls its own programming, which allows the Pac-12 t ...

Tags: Media, Pac 12 Networks

08/04/15
Nike Signs Shoe Deals With Towns, Russell

Nike has brought the first two picks of this year's NBA Draft "into the fold," signing endorsements deals with T'Wolves F Karl-Anthony Towns and Lakers G D'Angelo Russell, according to Des Bieler of the WASHINGTON POST. The deals "formed a response of sorts" to reports yesterday that adidas had off ...

Tags: Marketing and Sponsorship, Nike, Adidas

08/04/15
Nassau Hosts Billy Joel Before Renovations

Billy Joel, a Long Island native who has performed at the Nassau Coliseum 31 times, tonight "will give the ailing arena a fitting sendoff" with a "final sold-out concert before it closes" for a $130M renovation, according to Katherine Clarke of the N.Y. DAILY NEWS. Forest City Ratner Chair & CEO ...

Tags: Facilities

08/04/15
Vikings Use Peterson To Promote Family Day

The Vikings yesterday used RB Adrian Peterson “as the face of ‘Family Day’ at their training camp,” tweeting a picture of Peterson kissing his son, according to Will Brinson of CBSSPORTS.com. The decision to promote Peterson is “awkward" because of his involvement ...

Tags: Franchises, Minnesota Vikings

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