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Tostitos Lines Up "Lucky Bags" Campaign For '17 NFL Season

Published in SportsBusiness Daily on 08 / 16 / 17

NFL sponsor Tostitos today unveiled its "Lucky Bags" activation for the '17 season, which includes market-specific team-themed packaging available at retail starting immediately. The campaign refers to gameday rituals such as the Steelers' Terrible Towels and Seahawks fans' 12 Flag. Digital content ...

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Lone Star Park Gets $2.9M Funding

BLOODHORSE.com reported that Grand Prairie (TX) Mayor Charles England recently signed an agreement with Lone Star Park to give the racectrack $2.9M "for facility improvements in order to host a future

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Ledecky Interested In A's

DC-based business exec Jonathan Ledecky, formerly a partner in Lincoln Holdings, "has had discussions" with the ownership of the A''s about purchasing the franchise, according to sources of Thomas Hea

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Turnstile Tracker: MLB NL

Today: MLB NL interleague attendance through June 30 compared to last year''s interleague average.   ——————''02——————   —

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Univ. Of MI's $150M Facility Upgrade

CRAIN''S DETROIT''s Joseph Smith reported that the Univ. of MI (UM) "is drawing up a game plan to raise nearly $150 million to upgrade its buildings and playing fields." UM athletic department CFO Jas

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Marketplace Round-Up

While experts say that MCI "needs to put a marketing plan on speed dial to keep its 20 million residential and small-business accounts on the line" as WorldCom''s financial woes "give them jitters," U

Tags: Basketball, Golf, PGA Tour

Shoe Companies Turns To Street

Playground basketball players are "part of a new marketing strategy for Nike and other sneaker makers," which are "turning to a wider range of pitchmen to peddle their products, regardless of their st

Tags: And 1, Basketball, Maple Leaf Sports and Entertainment, Nike, Orlando Magic, Reebok, Toronto Raptors, Washington Nationals

Media Monitor

TV MONITOR: Last night''s 11:00pm ET 60-minute edition of ESPN''s "SportsCenter" led with Indians-Yankees, followed by Expos-Braves and Tigers-White Sox. The first non-MLB report was Red Wings D Chris

Tags: Arizona Diamondbacks, Atlanta Braves, Baseball, Basketball, Boston Celtics, Chicago White Sox, Cincinnati Bengals, Cleveland Indians, Colorado Rockies, Detroit Red Wings, Detroit Tigers, ESPN, Football, Hockey, Minnesota Twins, MLB, Motorsports, NBA, New York Yankees, Media, Walt Disney

FSN Likes Its Flagship Show

While FSN''s "Best Damn Sports Show Period" "sometimes gets too bawdy and silly," the show''s ratings "indicate it has found a niche with the younger crowd," according to Rudy Martzke of USA TODAY. Si

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Newark Arena Talks Continue

The NJ Senate on Tuesday "ended a stalemate over" Gov. James McGreevey''s "plan to raise taxes on business as part of a compromise to keep the Newark arena plan alive this summer," according to Charle

Tags: Basketball, Cablevision, Facilities, Hockey, Madison Square Garden, Brooklyn Nets, Soccer

Media Notes

RATINGS: Despite the 7:00am start, Sunday''s Brazil-Germany World Cup final produced a 15.4/ (239,000 HHs) combined rating in the Miami-Ft. Lauderdale DMA on ABC and Univision. In Miami, Barry Jackson

Tags: ABC, Baseball, Basketball, Football, Golf, Hockey, Miami Dolphins, Minnesota Wild, Motorsports, NASCAR, NBA, NBC, New York Mets, Soccer, Media, Walt Disney

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