Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
PA-based Hershey Foods Corp. said it''s happy with its $1 Million Kick Challenge and "doesn''t plan to make it more difficult after the second contestant in three years won the grand prize" at Sunday'
Reebok Int''l, citing "difficult industry conditions," said it will take a pretax restructuring charge of $25M to $35M in the current quarter, according to Jon Auerbach of the WALL STREET JOURNAL. Ree
According to Bernhard Warner in the current issue of BRANDWEEK, Times Mirror "has agreed to acquire InterZine Productions for approximately $8 million" and a formal "announcement was expected to be ma
Expenses associated with the Nagano Winter Games have been placed at "roughly" $12.5B, according to NAOC spokesperson Ko Yamaguchi and cited by Mike Gorrell of the SALT LAKE TRIBUNE. That includes the
The trial phase of Casey Martin''s suit against the PGA Tour "began in dramatic fashion" in Eugene, OR, yesterday, according to Thomas Heath of the WASHINGTON POST. A "graphic video" showing Martin''s
The funeral for former S.F. Mayor JOSEPH ALIOT, who died Thursday, was held yesterday. Alioto represented the Raiders in landmark antitrust suits against the NFL (S.F. CHRONICLE, 2/3)....SHAQUILLE O''
The Nagano Games open Friday and the media has begun to arrive in Japan. The "most intriguing aspect of the Nagano Games may be a generational shift, represented by the prominence of under-30 athletes
U.S. Speedskating "finally has found a heavyweight, cash-paying sponsor," after agreeing to a five-year, $1.2M sponsorship deal with IL-based Ameritech, according to Charles Gardner of the MILWAUKEE J
A "leading civil rights activist has dropped efforts to help" the Red Sox negotiate a settlement with a former employee who says he was the target of racial harassment from co-workers, "accusing the t
Following the release of the Padres Task Force on Ballpark Planning''s report recommending the Centre City East downtown site for a new Padres ballpark, Owner John Moores said he is ending negotiation