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NBCSN Draws NASCAR’s Best Cable TV Audience Since '14 Cup Finale

Published in SportsBusiness Daily on 07 / 26 / 16

NASCAR’s Brickyard 400 on Sunday rebounded from record-low viewership last year to post the Sprint Cup event’s best audience since '13, as well as NBCSN's best audience on record. The race from Indianapolis Motor Speedway also marked the best Cup race on cable TV since the season finale ...

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Facility Notes

TOUGH CHOICE: The SPORTSBUSINESS JOURNAL''s Andy Bernstein reports N.Y.-based ChoiceSeat, which was recently named the exclusive provider of seat-back interactive video touch screens to all NFL teams,

Tags: Baseball, Basketball, Facilities, Miami Marlins, New Orleans Pelicans, St. Louis Cardinals

ESPN's UA Football Documentary

ESPN will produce a season-long documentary around the Univ. of AZ football team titled "The Season," according to Greg Hansen of the ARIZONA DAILY STAR, who notes Univ. of AZ football coach John Mack

Tags: Colleges, ESPN, Media, Walt Disney

Names In The News

Former Patriots Owner VICTOR KIAM died Sunday morning at his home in Stamford, CT, at the age of 74. His son, VICTOR KIAM III said that the cause of death was "unclear, although he had suffered severa

Tags: Football, Hockey, Motorsports, NBC, New England Patriots, NFL, NHL, Nike, Pittsburgh Penguins, People and Pop Culture, USTA

Executive Transactions

MEDIA MIX: In St. Louis, Dan Caesar reported Fox will sign announcer JOE BUCK as its play-by-play announcer of the World Series for the next six years, the length of Fox''s new contract that takes eff

Tags: Baseball, Denver Broncos, Football, Acushnet, Golf, Nike, People and Pop Culture, Wilson Sporting Goods

Monster.com's Sponsor Deal

Monster.com has "become the third upper-tier sponsor — alongside French bank BNP-Paribas and French automaker Peugeot — for TV advertising linked to the French Open," according to Lawrence S

Tags: ATT, IBM, Nissan

Cities Push For MLB Relocation

The VA Baseball Stadium Authority, the group attempting to bring an MLB team to Northern VA, will release a $175,000 study today claiming that 13% of Orioles fans "come from the Washington metro area,

Tags: Arizona Diamondbacks, Baltimore Orioles, Baseball, Leagues and Governing Bodies, Microsoft, MLB, Nike

Oracle-SAP Sports Rivalry

While Oracle Corp. CEO Larry Ellison''s America''s Cup challenge, "under the auspices of" the Golden Gate Yacht Club of S.F., was officially accepted by the Royal New Zealand Yacht Squadron earlier th

Magnum Sports Modeling Gig

Magnum Sports & Entertainment and 16W Marketing announced a new joint venture to provide marketing strategies focusing on fashion and modeling opportunities for athletes. The announcement comes as Mag

FIFA Wants ISMM Investigation

FIFA on Monday asked a Swiss judge to "launch a criminal investigation" into ISMM, the bankrupt sports marketing company that held the marketing rights for the ''02 World Cup, according to William Hal

Tags: AEG, FIFA, Leagues and Governing Bodies, Soccer

Vodafone Sponsors Ferrari F-1

UK-based mobile phone company Vodafone agreed to a three-year deal starting in ''02 to sponsor Ferrari''s Formula One team, according to David Owen of the FINANCIAL TIMES. While no financial details w

Tags: Formula One, Horse Racing, Manchester United, Motorsports, Soccer

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