Featured Story

Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

Read More

More Stories

04/22/97
MLB NEWS & NOTES: "MONEYLINE" REVIEWS MLB THREE WEEKS OUT

The state of MLB was examined in a report by CNN''s Sean Callebs on "Moneyline." Callebs noted MLB "owners are still leaning" on MLBE CEO Greg Murphy, although Murphy signed a $50M deal with Pepsi, an

Tags: Anheuser Busch, ESPN, Leagues and Governing Bodies, MLB, Nielsen, PepsiCo, San Diego Padres, Time Warner, Walt Disney

04/22/97
SUPREME COURT RULES COLLEGE SPORTS MUST REFLECT ENROLLMENT

The Supreme Court yesterday, without comment, "rejected a petition by Brown University that sought to have a controversial lower court decision requiring strict sex equality in athletic programs overt

Tags: Law and Politics, NBC, NCAA, Oakland Athletics

04/18/97
HORSE RACING INDUSTRY LOOKS TO UNITE IN NEW MARKETING PLAN

The group of leading Thoroughbred organizations have agreed to create a national coordination and marketing structure for the sport. The N.Y. TIMES is reporting that a group of "leading" horse racing

Tags: Churchill Downs Inc., Leagues and Governing Bodies

04/18/97
TENNIS NEWS & NOTES: CONNECTICUT TOURNAMENTS CHANGING HANDS

Tennis promoter Jim Westhall and the ATP announced yesterday the sale of the men''s singles tournament, The Pilot Pen Int''l in New Haven, CT, from Westhall''s control to Butch Buchholz, according to

Tags: ATP, Leagues and Governing Bodies

04/18/97
LEAGUE NOTES

The Padres will host the Cardinals in a two-day, three- game series Saturday and Sunday at Aloha Stadium in Honolulu, in what will be the first regular season MLB games played in Hawaii (MLB)....The N

Tags: Leagues and Governing Bodies, MLB, NBA, San Diego Padres

04/18/97
THE PITCH COUNT: MEET ME IN ST. LOUIS

Today, THE DAILY continues our exclusive MLB team profiles with a look at the Cardinals. On deck: The Angels TEAM: St. Louis Cardinals ''97 SLOGAN: "Baseball Like It Oughta Be" PLAYERS FEATURED: Tony

Tags: LA Angels, Anaheim Sports, Anheuser Busch, Coca-Cola, Franchises, MLB, News Corp./Fox, Southwest Airlines, Walt Disney

04/18/97
REEBOK ANNOUNCES QUARTERLY REPORT; SET TO SIGN ADAM OATES

Reebok Int''l said that first-quarter net income "declined" 17% to $40.2M from $48.4M a year ago, "reflecting start-up costs of new high-tech shoes and the strong U.S. dollar," according to the WALL S

Tags: Converse, NHL, Reebok

04/18/97
FEELING A BIT OF A DRAFT? MAKE YOUR SELECTIONS IN CYBERSPACE

For all the NFL Draft-nicks over the weekend, here''s is a sampling of online Draft coverage: COVERAGE OF COVERAGE: Sprint is the exclusive sponsor of the ''97 "DraftTracker," produced by NFL Interact

Tags: CBS, ESPN, NFL, San Francisco 49ers, Seattle Seahawks, Media, SportsLine.com, Sprint, Time Warner, Viacom, Vulcan Ventures, Walt Disney

04/18/97
LPGA PLAYERS TEED OFF AT NIKE OVER KUEHNE DEAL

On the LPGA Tour, the Nike "swoosh is harder to find than a good lie in deep rough," writes Amy Nutt in the current issue of SI WOMEN/SPORT, and the reason, according to "many" LPGA Tour players, is t

Tags: LPGA, Nike, Sports Illustrated

04/18/97
MARKETING NOTES

CO-based Gold Medal Management has officially announced that Picabo Street has been added to their client list (Gold Medal Management)....CA-based Oakley Inc. reported "lower- than-expected" first-qua

Tags: ESPN, Oakley, Wal Mart, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug