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Final Jeopardy....

Published in SportsBusiness Daily on 01 / 18 / 18

"What is 'Armistice'?"

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12/12/03
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Friday, December 12, 2003 Professional athletes are picky about the details of their animated alter egos. Pittsburgh columnist offers a humorous take on the Lingerie Bowl. ...

Tags: Hot Reads

12/12/03
CBS Lines Up SB Sponsors

CBS Sports announced Thursday the roster of companies that will sponsor its Super Bowl Sunday programming. Pepsi, GM/Cadillac, Wachovia, Pizza Hut, Sony PlayStation, H&R Block, RadioShack, Ford, Monst

Tags: ABC, CBS, Dallas Stars, FedEx, Football, General Motors, NFL, PepsiCo, Media, Viacom, Walt Disney

12/12/03
Pettitte Sparking Astros Tix Sales

After signing free agent P Andy Pettitte yesterday to a three-year, $31.5M contract, the Astros "experienced their highest surge of ticket requests since before opening" Minute Maid Park in '00, accor

Tags: Baseball, Boston Red Sox, Coca-Cola, Franchises, Houston Astros, Los Angeles Dodgers, New York Yankees

12/12/03
NYRA Indicted Following Probe

NYRA was indicted yesterday on fraud and conspiracy charges and charged a $3M fine, but under a "deferred prosecution" deal with federal prosecutors, will continue to operate Belmont, Saratoga and Aqu

Tags: Horse Racing, Leagues and Governing Bodies

12/12/03
USATF Prez Discuss Masback

USATF President Bill Roe spoke with THE DAILY this week to dispel rumors that the USATF BOD was unhappy with the performance of CEO Craig Masback in handling the Jerome Young doping case (see THE DAIL

Tags: Leagues and Governing Bodies, USA Track and Field

12/12/03
Bruce Ratner Hires Economist

Nets bidder Bruce Ratner's development company, Forest City Ratner Cos., has hired Smith College economics professor Andrew Zimbalist "to study the impact" of a new arena on Brooklyn, according to Jam

Tags: Basketball, Cablevision, Facilities, Madison Square Garden, MLB, NBA, Brooklyn Nets

12/12/03
Serena Gets Five-Year Nike Deal

Nike on Thursday formally announced that it has signed Serena Williams to a long-term sponsorship agreement, effective January 1. Terms of the deal were not disclosed (Nike). In Portland, Boaz Herzog

Tags: ESPN, Interpublic Group of Cos., Nike, Octagon, Reebok, Walt Disney

12/12/03
Modell's Expanding Into Boston

Boston Mayor Thomas Menino has "received a commitment" from Modell's Sporting Goods to open four stores in the Boston area, according to Greg Gatlin of the BOSTON HERALD. Modell's CEO Mitchell Modell

Tags: New York Yankees

12/12/03
NHL Preparing For U.S. Launch

The NHL is "gearing up for a potential 2004 launch of its 24-hour sports network in the [U.S.]," according to R. Thomas Umstead of MULTICHANNEL NEWS. After three years of distribution in Canada, the n

Tags: ABC, ESPN, Hockey, NHL, Media, Walt Disney

12/12/03
Bobcats Ink Deal w/ Budweiser

The expansion NBA Bobcats signed Anheuser-Busch's Budweiser to a "long-term deal to be the franchise's official beer," marking the team's "first major corporate partner," according to Erik Spanberg of

Tags: Anheuser Busch, Basketball, Charlotte Hornets

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