Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
A deal that will place the ownership of the luxury suites at Mile High Stadium "back in the hands of" the Broncos is "expected to close" Monday, according to Penny Parker of the DENVER POST. Broncos V
CA Superior Court Judge Michael Anello "denied Callaway''s motion for a temporary restraining order against" former Callaway Golf Ball VP/Sales Mark King, who left the company to become Taylor Made Pr
IDENTITY CRISIS? THARA SAUD, who "claimed to be the wealthy widow of a Saudi prince" and who submitted a $450M bid for the Nuggets, Avalanche and Pepsi Center in July, has been identified as TERISA TU
Nevada Bob''s Canada, a chain of golf specialty stores, said that "it plans to acquire its U.S. counterpart" Nevada Bob''s Pro Shop and TX-based GDH International, "creating one of the industry''s lar
A baseball marketing task force created earlier this summer by St. Petersburg Mayor David Fischer "has concluded that" the Devil Rays have "an image problem and [need] to spend more time and money on
NBA: 76ers Dir of Player Personnel KEVIN O''CONNOR has been named VP/Basketball Operations for the Jazz (PHILADELPHIA DAILY NEWS, 8/27)....Sonics Dir of Media Relations CHERI HANSON was named Dir of P
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ESPN''s Dan Patrick "has been taken aback by slapping criticism from" media writers "for his innocuous role" in ads for Coors beer, according to Tom Hoffarth of the L.A. DAILY NEWS, who notes that Pat
Web sites that take users "to unintended places are becoming a common problem for businesses," according to Janet Patton of the LEXINGTON HERALD-LEADER, who noted that a Web surfer who might enter the
The Nashville Convention and Visitors Bureau is running ads in Indianapolis from its "Rhythm and Bruise" campaign -- which includes spots that "feature the prominent Titans logo and the likeness of a
GOLF: In Atlanta, Glenn Sheeley wrote that 2001 PGA Championship Exec Vice Chair Don Moss said that half of the corporate hospitality at the Atlanta Athletic Club, with packages "that run as high as"