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Nielsen Launches New Vertical To Measure Esports Sponsorship Value

Published in SportsBusiness Daily on 08 / 17 / 17

Nielsen today announced the launch of Nielsen ESports, a new vertical devoted to measuring sponsorship value in the emerging world of competitive video gaming. The business is centered on two product developments: (1) New international viewer data in the U.K., France, Germany, China, South Korea and...

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The Daily Insider Afternoon News & Headlines Thursday, October 23, 2003 4:00pm ET Print The Closing Bell ...

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10/23/03
Marlins Leveraging '03 Success

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Tags: Baseball, Miami Marlins, Franchises, MLB, New York Yankees

10/23/03
MLB To Open '04 In Japan

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Tags: Baseball, Franchises, Los Angeles Dodgers, MLB, Oakland Athletics

10/23/03
NBA A-S Game Coming To TX

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Tags: Basketball, Houston Rockets, Leagues and Governing Bodies, NASCAR, NBA, Sacramento Kings, Toyota

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Tags: Basketball, CBC, Portland Trail Blazers, People and Pop Culture, Vulcan Ventures, Washington Capitals

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Tags: Football, Leagues and Governing Bodies, New York Jets, New York Mets, NFL

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NHL Team News & Notes

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Tags: Anaheim Ducks, Franchises, Hockey, Maple Leaf Sports and Entertainment, New York Islanders, NHL, St. Louis Blues, Toronto Maple Leafs, Walt Disney

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