Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
NHL expansion franchise has an immediate opening for the following position which presents a unique opportunity to join an exceptional business development team; to be part of an exciting, fast-paced
WWF Chair Vince McMahon''s announcement yesterday that he plans to launch the XFL "brought laughter from a field of sports marketing execs," according to Richard Wilner of the N.Y. POST, who writes, "
Callaway Golf will unveil "its first new golf ball" today at the PGA Merchandise Show in Orlando, according to Frederic Biddle of the WALL STREET JOURNAL, who reports that the company will spend $8-10
NHL Commissioner Gary Bettman is featured in a Q&A in today''s NATIONAL POST and says the Canadian government''s reversal on assistance for the country''s six NHL teams has left some people "scratchin
In a "stark sign" that the Australian Government is looking to take greater control of the 2000 Summer Games in Sydney, the four "senior bureaucrats" running the department of SOCOG President Michael
SMG "has broken off negotiations" with a group headed by former MSG President Bob Gutkowski and CAK Universal Credit Chair Charles Koppelman to purchase the Islanders, according to a source of Barry B
From January-December ''99, the ESPN Chilton Sports Poll surveyed 24,102 respondents, aged 12+, about their interest in various sports. ESPN Chilton Sports Poll notes that the numbers show that NASCAR
The White Sox are teaming some of their "young players with their young sales staff" to help sell season tickets for the 2000 season, according to Mark Brown of the CHICAGO SUN-TIMES. The sales staff
As a "result of not making" the NBA''s Eastern Conference All-Star team, Nets G Stephon Marbury "is all over" agent David Falk, according to sources of Peter Vecsey of the N.Y. POST. Marbury is "incen
JIM KLEIN was named CEO of JustBalls.com. Klein is a former Universal Studios Consumer Products Group President (JustBalls.com)....NASCAR named ARNY SCHREER as Dir of Corporate Marketing and ANDREW FE