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Published in SportsBusiness Daily on 07 / 23 / 14

Sports On Earth's Patrick Hruby : "The NFL expects between 15 and 25 percent of its retirees to come down with neurodegenerative diseases! … How is that not a headline? I'm dead serious." Yahoo Sports' Dan Wetzel : "Won't embarrass the player, but at MAC Media Day today had one tell...

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03/26/98
FEMALE ATHLETE PUBLISHES NEW EDITION WITH 100 MORE ITEMS

The Female Athlete, Inc., the NY-based catalog company geared toward female athletes ages 8-to-23 and their mothers, has launched its second edition. The first catalog, which was sent to 100,000 homes

Tags: Dallas Stars, Southwest Sports Group

03/26/98
FRANCHISE NOTES

George Steinbrenner says he may have overstayed his time as owner of the Yankees, in a one-on-one interview with CBS News Correspondent Harry Smith on "CBS News Sunday Morning" to air this Sunday. Ste

Tags: Arizona Diamondbacks, CBS, Franchises, Kansas City Royals, New York Yankees, Philadelphia Eagles, Viacom, YankeeNets

03/26/98
DEBARTOLO CLOSE TO REGAINING 49ERS AND DROPPING STADIUM?

49ers co-Owner Eddie DeBartolo is "close to an agreement to gain control of the 49ers from his sister, Denise DeBartolo York, within three weeks," three "highly placed" NFL sources familiar with the n

Tags: Franchises, NFL, San Francisco 49ers

03/26/98
LEAGUE NOTES

BATTLE OVER RANDOM DRUG TESTING? In SI, Jackie MacMullan reports that while NBA player reps say a "majority of their peers are in favor of including marijuana in a new drug policy, hammering out the s

Tags: Edmonton Oilers, Leagues and Governing Bodies, Minnesota Wild, NBA, NHL, Canucks Sports and Entertainment, PGA Tour, San Jose Sharks, Sports Illustrated, Vancouver Canucks

03/26/98
NEW BRITISH AD CAMPAIGN LOOKS TO COUNTER HOOLIGAN RIFF-RAFF

The British government has launched a new TV ad campaign as part of a strategy to prevent "hooligans [from] disrupting this summer''s World Cup," according to Jimmy Burns of the FINANCIAL TIMES. The a

03/26/98
ON THE PROWL: PREDATORS SIGN-UP TWO CORPORATE SPONSORS

The Predators announced the signing of two corporate partners yesterday. First American National Bank was named the official bank of the team. The long-term marketing agreement will feature First Amer

Tags: Franchises, Nashville Predators, PepsiCo

03/26/98
AMEX BECOMES A TOP SPONSOR OF INT'L WORLD GOLF CHAMPIONSHIPS

AmEx has become an umbrella sponsor of the four new World Golf Championship events that will debut in ''99, and will serve as the primary sponsor of the November stroke play event, which will be calle

Tags: American Express, Nike, PGA Tour, Walt Disney

03/26/98
NAMES IN THE NEWS

Fresno State coach JERRY TARKANIAN invited "60 Minutes" correspondent MIKE WALLACE to the NIT semifinals and told Wallace he didn''t appreciate his handling of "60 Minutes" story on the team earlier t

Tags: Brooklyn Nets, People and Pop Culture, Vulcan Ventures, YankeeNets

03/25/98
LEAGUE NOTES

In addition to the Pilot Pen in CT, tennis tournaments in "at least" four other cities -- San Diego, Washington, DC, Cincinnati and Mahwah, NJ -- are pursuing the U.S. Women''s Hardcourt Championships

Tags: Leagues and Governing Bodies, PGA Tour

03/25/98
SOME CATCH! SPONSORS LINING UP TO TAP SPORT FISHING INDUSTRY

Fishing is a $108B-a-year industry "that marketers are turning into one of the hottest marketplaces" in the U.S., according to USA TODAY''s J. Taylor Buckley in a "Money" section cover story. Mass mar

Tags: Coca-Cola, PGA Tour, Wal Mart, Wheaties

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