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Pepsi Rolls Out New "Zone Reads" NFL Marketing Campaign

Published in SportsBusiness Daily on 08 / 29 / 16

Pepsi is kicking off the '16 NFL season with the first episode of its new "Zone Reads" campaign starring Redskins TE Jordan Reed , Seahawks WR Tyler Lockett , Steelers WR Antonio Brown , Colts WR Donte Moncrief , Jets C Nick Mangold and Titans TE Delanie Walker . The series will consist ...

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Wednesday, August 21, 2002 The WASHINGTON POST''s Thomas Heath profiles MLBPA General Counsel Gene Orza, and writes that he is "outwardly warm and affable, an appearance that belies the fact that he i

Tags: Hot Reads

Sports Sponsorship On eBay

The Triple A PCL Nashville Sounds are "auctioning the naming rights to their home facility," Greer Stadium, on eBay, according to Brad Schrade of the Nashville TENNESSEAN. Sounds GM Glenn Yaeger: "It'

Tags: Baseball, ESPN, Golf, Walt Disney

Greene's Switch To adidas

Maurice Greene, who switched shoe companies from Nike to adidas in May, claimed that a dispute with Nike, "combined with the death of two close family members, contributed to him losing motivation dur

Tags: Nike, Washington Nationals

Write For The Daily

THE SPORTS BUSINESS DAILY is seeking an entry-level Staff Writer at our Charlotte, NC, headquarters. Qualified candidates must have excellent knowledge of sports and business issues, with equally stro

Tags: Classified Advertisements

UNC Football Ticket Update

The Raleigh NEWS & OBSERVER''s Barry Svrluga reported that the Univ. of NC (UNC) "has surpassed its season-ticket sales from last year" with two weeks to go before the season opener.  UNC Dir of Ticke

Tags: Colleges

Univ. of NE's NSide Service

The Univ. of NE athletic department has created Huskers NSide, a Web service that will "provide streaming video images of every Nebraska football press conference and practice," according to Tim Griff

Tags: Colleges

Franchise Notes

SABRES SALE UPDATE: In Buffalo, Tim Graham cites sources as saying that the "last snag preventing" OHL Erie Otters Owner Sherry Bassin and his associates from submitting their bid to the NHL for the S

Tags: Baseball, Basketball, Buffalo Sabres, Franchises, Hockey, Indiana Fever, National Lacrosse League, NHL, Oakland Athletics

Drakkar Noir's Earnhardt Deal

Drakkar Noir''s $10M sponsorship of Winston Cup driver Dale Earnhardt Jr., which includes ads, a branded car, sweeps and in-store appearances, "contributed to a 104% sales leap as [Drakkar''s] ranking

Tags: Motorsports, NASCAR

Univ. Of OR's New Billboards

Keenan Howry Figures Prominently In Univ. Of OR Billboard Campaign The Univ. of OR (UO) has placed a 144''x92'' billboard of WRs Keenan Howry, Jason Willis and Samie Parker on the north side of the 12

Tags: Colleges

Executive Transactions

DOWNSIZING: The SPORTSBUSINESS JOURNAL''s Daniel Kaplan reports that "lack of business has forced" Lehman Brothers'' Sports Group to slash 40% of its positions, including Senior VP GORDON ST. DENIS. L

Tags: ABC, Coca-Cola, Colleges, ECHL, English Premier League, Football, Hockey, IMG, JPMorgan Chase, Olympics, Soccer, People and Pop Culture, Visa

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