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MTV is taking the "symbiotic relationship" between sports and music "a step further" this weekend with its airing of the first "Sports and Music Festival," according to USA TODAY''s Sal Ruibal. The ev
The following lists ratings from last weekend''s network sporting events. All times are ET. ABC''s NCAA Football included OSU-MSU; OKLA-NEB; USC-WASH; and NC ST-FSU. The numbers were gathered from the
Converse Senior VP/Marketing James Solomon said the company "will try to capture consumers'' changing tastes toward less bulky athletic shoes with the introduction of a running-style basketball shoe"
Modell''s Sporting Goods will open a 2,500-square-foot store at the MCI Center when the arena opens December 2. The store will feature an information kiosk, satellite feeds of sporting events, and a "
The Arizona Sports Foundation has signed a multiyear, multimillion dollar deal with AZ-based computer marketer Insight Enterprises, Inc., for title sponsorship of Tucson''s Copper Bowl, to be renamed
The NBA and Champion will introduce a limited edition line of apparel under the name "Champion''s Gold" featuring the ''97 NBA All-Star starters and select ''97 award winners. The line includes replic
The payrolls of each NBA team were listed in the Newark STAR-LEDGER by Dave D''Allesandro. The top three, in millions: Bulls, $61.87M; Knicks $53.70M; Magic, $42.48M (Newark STAR-LEDGER, 11/6)....The
Edmonton city developer Robert Proznik announced yesterday that he was "no longer in the running" for the NHL Oilers, according to Jac MacDonald of the EDMONTON JOURNAL. Proznik said that he was withd
Washington Sports & Entertainment has sold 5,268 WNBA season tickets, which tops the league-imposed ticket goal of 3,000 in order to qualify for a team. The NBA Board of Governors meeting next week wi
ESPN Chilton Sports Poll surveyed over 17,000 sports fans, 18+, from October ''96 to September ''97, on their interest in NASCAR racing (ESPN Chilton). AGE GROUPS 18-24 25-34 35-44 45-54 55-64 65+ % O