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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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MEDIA NOTES

TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "The National Sports Report" led with Lakers-Kings, followed by Knicks-Raptors. The first non-NBA report, at 12:54 into the broadcast,

Tags: ABC, Atlanta Braves, Boston Red Sox, Cablevision, Champ Car World Series, Cleveland Indians, ESPN, Los Angeles Lakers, Maple Leaf Sports and Entertainment, Minnesota Timberwolves, NASCAR, NBA, New York Knicks, News Corp./Fox, Portland Trail Blazers, R J Reynolds, San Diego Padres, Sports Illustrated, Media, Time Warner, Toronto Raptors, Vulcan Ventures, Walt Disney

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USTA SERVES UP NATIONAL GRASS-ROOTS EFFORT WITH TENNIS MONTH

The USTA will debut USA Tennis Month in Nashville today, as TN Gov. Don Sundquist will rename the state to Tennis E for the day. The day-long event will include a tennis and music festival, featuring

Tags: PepsiCo, The Sports Authority, USTA, Visa

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THE DAILY SEEKS STAFF WRITER FOR NC EDITORIAL TEAM

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FRANCHISE NOTES

NBA: In Seattle, Thiel & Tillery report that Saturday''s Game Three of the Jazz-Sonics series "was the first non- sellout playoff game" for the Sonics since ''95, when the team "failed to reach the Ta

Tags: Comcast-Spectacor, Dallas Stars, Miami Marlins, Franchises, Los Angeles Clippers, Miami Heat, MLS, NBA, Brooklyn Nets, New Orleans Pelicans, New York Yankees, Orlando Magic, Philadelphia 76ers, RDV Sports, San Jose Sharks, Southwest Sports Group, St. Louis Blues, Tampa Bay Rays, Utah Jazz, YankeeNets

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IS NHL MISSING AN EMPTY NET CHANCE IN NOT MARKETING MODANO?

In the NHL''s "quest to raise its profile, expand beyond cult status in [TV] ratings and draw a broad base of fans," the league is "whiffing on its best opportunity" -- marketing Stars C Mike Modano -

Tags: Dallas Stars, NFL, NHL, Southwest Sports Group

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PLAYOFF HOCKEY MEANS LOGO CHANGES ON THE ICE AT PEPSI CENTER

During Saturday''s Red Wings-Avalanche game at the Pepsi Center, a SeaWorld logo was inserted on center ice in place of one for Avalanche sponsor Coors Brewing due to NHL sponsor conflicts, according

Tags: ABC, Anheuser Busch, Colorado Avalanche, Detroit Red Wings, NHL, PepsiCo, Walt Disney, Wendys

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LONG-WINDED? IS PROPOSED 38-WEEK 2001 NASCAR SKED TOO MUCH?

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Tags: Champ Car World Series, Int'l Speedway Corp., Leagues and Governing Bodies, MLB, NASCAR, NBA, NBC, News Corp./Fox, NFL, R J Reynolds, Speedway Motorsports Inc., Time Warner

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FL STATE HOUSE APPROVES FUNDING FOR SPRING TRAINING SITES

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MARKETPLACE ROUND-UP

NIKE: In N.Y., Phil Mushnick examines Nike''s recent moves to pull financial support from colleges that have joined the Workers'' Rights Consortium. Mushnick: "Big timers, including Ohio State and Ken

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