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Morning Hot Reads: No Fate But What We Make

Published in SportsBusiness Daily on 03 / 03 / 15

SPORTSONEARTH.com on the '15 MLB season: "There are people in this game who think the fuzzy feelings Spring Training often engenders have more than the usual amount of credibility. ...  It's pretty darn difficult to predict what's going to happen in 2015 ." CSNBAYAREA.com goes with the ...

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11/22/99
EXECUTIVE TRANSACTIONS

BRANDWEEK''s Terry Lefton reports that NFL QB Club Business Development exec STEVE HOROWITZ "has left the league." Lefton adds that DICK LAW, who "headed" MLS'' Consumer Products Division, "has left t

Tags: Int'l Speedway Corp., MLS, NFL, People and Pop Culture

11/22/99
OVERNIGHT RATINGS FROM THIS WEEKEND'S SPORTING EVENTS

The following lists preliminary overnight Nielsen ratings from select weekend sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR NCAA Football: (FSU-FL) 11/20 CBS 3:30-7:15pm 6.9/15 NCAA Football:

Tags: ABC, CBS, MLS, NBC, NCAA, News Corp./Fox, NFL, Nielsen, The Back of the Book, Viacom, Walt Disney, Washington Redskins

11/22/99
FRED SMITH SAYS REDSKINS NAMING RIGHTS MADE THE MOST SENSE

Redskins Owner Daniel Snyder officially announced a 27- year, $205M naming-rights deal with FedEx yesterday changing the name of Redskins Stadium to FedEx Field, according to Thomas Heath of the WASHI

Tags: Facilities, FedEx, News Corp./Fox, NFL, UPS, Washington Redskins

11/22/99
MEDIA NOTES

TV MONITOR: Last night''s 11:00pm ET edition of FSN''s "Primetime" led with Rams-49ers, followed by Seahawks- Chiefs. The first non-NFL story, at 9:51 into the broadcast, was Sonics-Suns. "Primetime"

Tags: ABC, Buffalo Bills, Cablevision, CBS, DirecTV, ESPN, Kansas City Chiefs, Madison Square Garden, Miami Dolphins, MLS, NASCAR, NBA, New England Patriots, New York Jets, News Corp./Fox, NFL, Phoenix Suns, R J Reynolds, San Francisco 49ers, Seattle Seahawks, Sports Illustrated, Media, SportsLine.com, St. Louis Rams, Time Warner, Viacom, Vulcan Ventures, Walt Disney

11/22/99
NAMES IN THE NEWS

Saturday''s OH STATE UNIV.-UNIV. OF MI football game set an NCAA single-game attendance record, as 111,575 fans attended at Ann Arbor. The Univ. of MI''s six-game home schedule drew 666,049 for an NCA

Tags: Atlanta Hawks, Coca-Cola, IBM, Microsoft, NBA, NCAA, New York Jets, New York Yankees, Nike, San Antonio Spurs, People and Pop Culture, Time Warner, Vulcan Ventures, WNBA, YankeeNets

11/22/99
UNITED THEY STAND: DC CONQUERS GALAXY FOR MLS CHAMPIONSHIP

DC United defeated the L.A. Galaxy 2-0 to capture its third title in the four years of MLS in yesterday''s championship game before 44,910 fans at Foxboro Stadium, according to Alex Yannis of the N.Y.

Tags: AEG, DC United, Leagues and Governing Bodies, Los Angeles Galaxy, MLS

11/22/99
IT'S OK TO DREAM: NHLPA PROGRAM TO BENEFIT GRASSROOTS HOCKEY

The NHLPA launched the Goals & Dreams Fund, a C$15M program created by the organization to assist grassroots hockey around the world over the next five years. Application forms requesting aid from the

Tags: Canadian Broadcasting Corp., Leagues and Governing Bodies, Maple Leaf Sports and Entertainment, NHL, Toronto Maple Leafs

11/22/99
THE RAVENS STILL HAVE NOT TOPPED ORIOLES IN MLB-CRAZY MD

While the Ravens are supported by Baltimore''s "hard- core football audience," there''s no "football fever" in the city, according to John Eisenberg of the Baltimore SUN, who wrote, "Overall, the Rave

Tags: Baltimore Orioles, Baltimore Ravens, Franchises, NFL

11/22/99
FOX LOSES TOP EXEC TERENZIO; NAMES MERKOW AS GM IN THE WEST

Fox Sports News Exec VP & Exec Producer JOHN TERENZIO is leaving the network to pursue other opportunities. Terenzio joined FSN in ''97 as Senior VP and Exec Producer, and was elevated to his current

Tags: News Corp./Fox, People and Pop Culture

11/22/99
FRANCHISE NOTES

In Hartford, Greg Garber wrote that one year after the initial Patriots-Hartford stadium deal, CT Attorney General Richard Blumenthal said that the Patriots and the NFL are still "potential targets of

Tags: Franchises, Minnesota Twins, New England Patriots, NFL, Oakland Raiders

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