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Media Moves....04 / 22 / 14
MLB Network today announced that Red Sox P Ryan Dempster , who is not playing this season, will appear as an on-air analyst ( MLB Network ). NBC Sports Group announced that former figure skaters Johnny Weir and Tara Lipinski will take part in coverage of this year's ...
CBS is "breaking ground" with its Olympic coverage "by implementing a region-by-region marketing plan based on its study of 12,000 viewers who watched" the ''92 and ''94 Winter Games, according to USA
Pennzoil has become a presenting sponsor of the ''98 ESPY Awards, which will air live on ESPN from Radio City Music Hall on Monday, February 9. This is the first of a three-year partnership between ES
"Bad As I Wanna Be: The DENNIS RODMAN Story" airs Sunday night at 8:00pm ET on ABC, going up against the second-half of the NBA''s All-Star Game. Reviews of the film have not been kind: VARIETY''s Ray
Vikings co-owners "dismissed" Roger Headricks''s attempt to top Tom Clancy''s $200M offer for the team, "and are prepared to fire him as team president," according to Don Banks of the Minneapolis STAR
Gatorade will debut a remake of the ''91 "Be Like Mike" spot during TNT''s coverage of Saturday''s All-Star events. The new ad, created by FCB, Chicago, stars Michael Jordan, and features appearances
Around 50 advertisers have paid up to $500,000 per 30- second prime-time spot during CBS'' coverage of the Olympics, according to Denise Gellene of the L.A. TIMES. Ogilvy & Mather released a survey th
The Coyotes "have decided they couldn''t commit to moving out of downtown" Phoenix and entering into a multipurpose stadium facility with the Cardinals, according to Kent Somers of the ARIZONA REPUBLI
adidas debuted new TV spots featuring Kobe Bryant and Antoine Walker this week. Bryant''s spot, titled "Thank You," has him thanking fans for voting him to the All-Star Game. In his spot, "The Agent,"
A&M RECORDS has joined forces with SHAQUILLE O''NEAL and his manager LEONARD ARMATO on a "long-term marketing and distribution agreement." Under terms of the deal, A&M will market, promote and distrib
Schick will use Spurs rookie Tim Duncan "as its standard-bearer" during All-Star Weekend, and "will open a new front in its battle with Gillette" by introducing a new razor called "The Protector," acc