Featured Story

Media Moves....

04 / 22 / 14

MLB Network today announced that Red Sox P  Ryan Dempster , who is not playing this season, will appear as an on-air analyst ( MLB Network ). NBC Sports Group announced that former figure skaters  Johnny Weir  and  Tara Lipinski  will take part in coverage of this year's ...

Read More

More Stories

02/06/98
CBS SEES REGIONAL APPROACH W/PROMOS; PROJECTS A 19.6 RATING

CBS is "breaking ground" with its Olympic coverage "by implementing a region-by-region marketing plan based on its study of 12,000 viewers who watched" the ''92 and ''94 Winter Games, according to USA

Tags: BBDO, CBS, Olympics, Viacom

02/06/98
THE PARTY CONTINUES IN NYC: TICKETS? WHO'S GOT ESPY TICKET?

Pennzoil has become a presenting sponsor of the ''98 ESPY Awards, which will air live on ESPN from Radio City Music Hall on Monday, February 9. This is the first of a three-year partnership between ES

Tags: ESPN, Events and Attractions, News Corp./Fox, Pennzoil, Walt Disney

02/06/98
IS "BAD AS I WANNA BE" REALLY AS BAD AS THEY SAY?

"Bad As I Wanna Be: The DENNIS RODMAN Story" airs Sunday night at 8:00pm ET on ABC, going up against the second-half of the NBA''s All-Star Game. Reviews of the film have not been kind: VARIETY''s Ray

Tags: ABC, NBA, NBC, Sports Illustrated, People and Pop Culture, Walt Disney

02/06/98
EXECUTIVE DECISION: VIKING OWNERS CONSIDER BOOTING HEADRICK

Vikings co-owners "dismissed" Roger Headricks''s attempt to top Tom Clancy''s $200M offer for the team, "and are prepared to fire him as team president," according to Don Banks of the Minneapolis STAR

Tags: Franchises, Minnesota Vikings, NFL, Time Warner

02/06/98
GATORADE'S "BE LIKE MIKE" RETURNS TO THE AIRWAVES

Gatorade will debut a remake of the ''91 "Be Like Mike" spot during TNT''s coverage of Saturday''s All-Star events. The new ad, created by FCB, Chicago, stars Michael Jordan, and features appearances

Tags: Nike, St. Louis Blues, TBS/TNT

02/06/98
SOME OLYMPIC ADVERTISERS NOT THRILLED WITH CBS POLICY

Around 50 advertisers have paid up to $500,000 per 30- second prime-time spot during CBS'' coverage of the Olympics, according to Denise Gellene of the L.A. TIMES. Ogilvy & Mather released a survey th

Tags: Anheuser Busch, ATT, CBS, Coca-Cola, DaimlerChrysler, Eastman Kodak, Home Depot, IBM, McDonalds, Nike, Olympics, Toyota, Viacom, Visa, Washington Nationals, Wendys, Xerox

02/06/98
COYOTES LIKE DOWNTOWN SPOT, OPT OUT OF CARDS PARTNERSHIP

The Coyotes "have decided they couldn''t commit to moving out of downtown" Phoenix and entering into a multipurpose stadium facility with the Cardinals, according to Kent Somers of the ARIZONA REPUBLI

Tags: Facilities, Phoenix Coyotes

02/06/98
NBA ALL-STAR MARKETING NEWS & NOTES

adidas debuted new TV spots featuring Kobe Bryant and Antoine Walker this week. Bryant''s spot, titled "Thank You," has him thanking fans for voting him to the All-Star Game. In his spot, "The Agent,"

Tags: Los Angeles Lakers, NBA, New Orleans Pelicans, Nike, Washington Nationals, WNBA

02/06/98
SHAQ'S TWISM JOINS A&M RECORDS; MAGIC JOINS STARBUCKS

A&M RECORDS has joined forces with SHAQUILLE O''NEAL and his manager LEONARD ARMATO on a "long-term marketing and distribution agreement." Under terms of the deal, A&M will market, promote and distrib

Tags: Orlando Magic, RDV Sports, People and Pop Culture

02/06/98
SCHICK UNVEILS NEW PRODUCT LAUNCH AROUND SPURS' TIM DUNCAN

Schick will use Spurs rookie Tim Duncan "as its standard-bearer" during All-Star Weekend, and "will open a new front in its battle with Gillette" by introducing a new razor called "The Protector," acc

Tags: ESPN, NBA, NBC, Brooklyn Nets, San Antonio Spurs, TBS/TNT, Time Warner, Walt Disney, YankeeNets

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug