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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
STEVE PAXOS announced yesterday that he has resigned as NPSL Commissioner after 12 seasons and is "interested in pursuing ownership" of an NPSL team, according to Howard Richman of the K.C. STAR. A se
A "tentative deal has been reached" in the U.S. House of Representatives on a "bitterly fought bill to ban most forms" of Internet gambling, "clearing the way for a floor vote as early as next week,"
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The SLOC Board of Trustees approved a ticketing plan presented yesterday by SLOC President & CEO Mitt Romney that allows government and Olympic officials "priority status" in purchasing tickets to the
TV MONITOR: Last night''s 10:00pm ET (late due to MLB) 30-minute edition of FSN''s "National Sports Report" led with news on the Blue Ribbon Task Force Report on MLB economics and the possible elimina
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TX-based eFANshop seeks top-level strategic marketing person. Develop marketing plans/strategies based on target market, competitive positioning and industry trends. Recommend marketing mix, including
Before last night''s Monarchs-Mercury game in Phoenix, some Mercury fans "carried protest signs and passed out fliers -- some calling for a boycott" of the WNBA All-Star Game, to be played in the city
A day after the Rockets said they had a deal on a $175M downtown arena, the Harris County-Houston Sports Authority "balked at going along" with the plan, according to Eric Berger of the HOUSTON CHRONI
GOLF: CA-based Ashworth will launch a new image campaign around Fred Couples and his wife, Thais. The campaign will feature the Couples, along with other Ashworth endorsers, at locations throughout th
On Saturday, the five-year-old IRL "faces its third -- and possibly final -- race at" Atlanta Motor Speedway (AMS), a "huge market that has yet to embrace" the IRL, according to the AP''s Paul Newberr
The Steelers announced that increased capacity at their new 65,000-seat stadium will allow the team to offer 4,000 additional season tickets for the 2001 season. Fans who have been on the waiting list