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New Nike Campaign Features Blake Griffin, Marvin The Martian

Published in SportsBusiness Daily on 08 / 04 / 15

A new Nike ad, created by Wieden+Kennedy N.Y. and starring Clippers F Blake Griffin , features the Warner Bros. character "Marvin the Martian." Griffin in the spot has "his own secret weapon ... a brand new pair of Jordan Super.Fly 4 sneakers, which launch this week." Along with the campaign, Nike ...

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08/04/15
Marketplace Roundup

In Portland, Alan Brettman noted adidas "recently launched a new line of women's apparel" that differs from other offerings in that it "targets teens, the age 13- to 17-year-old female athlete." The Adigirl collection has "been overseen and managed" by adidas America VP/Training Kate Ridley and Seni ...

Tags: Marketing and Sponsorship

08/04/15
Twitter Me This....

Fwiw, when hitchbot was in Boston, he made it to a Red Sox game. Philadelphia? Decapitated in a ditch. 😑 — Michele Steele (@ESPNMichele) August 4, 2015 With some of the names thrown put for Red Sox Bball CEO, maybe tomorrow Manny Ramirez will be speculated as manager — Pet ...

08/04/15
Laugh Track....Air Up There

NBC’s Jimmy Fallon said, “I want to say happy birthday to Tom Brady , who turned 38 years old today. … He had a great party. But it got weird when someone caught him letting air out of the balloons. It just wasn't fun. That's right, today was Tom Brady's birthday. If you want t ...

08/04/15
Final Jeopardy....

“What is Alaska?” Former U.S. Secretary of State William H. Seward helped negotiate the purchase of Alaska from the Russian Empire in 1867.

08/04/15
Final Jeopardy!

Last night’s “Final Jeopardy!” category was “State Holidays.” “This is the only state that honors a former U.S. Secretary of State with his own legal holiday.”

08/04/15
Night Moves....Rinse Cycle

Last night’s 1:00am ET edition of ESPN’s “SportsCenter” led with Rangers 3B Adrian Beltre hitting for the cycle, the third of his career, followed by Giants-Braves, Astros-Rangers, Twins-Blue Jays and Redskins WR DeSean Jackson speaking at training camp. Last night’ ...

08/04/15
Penn State Considering Football Upgrades

STATECOLLEGE.com's Mike Poorman wrote as Penn State's Beaver Stadium "enters its 55th season in its present location, it comes with a host of problems and challenges that in number don’t quite match its capacity of 106,572." Penn State AD Sandy Barbour said, "It’s pretty clear to me that ...

Tags: Facilities

08/04/15
U.S. Masters Swimming Focuses On Fitness

U.S. Masters Swimming "offers a way to stay race-day fit" without pressuring its members to compete, and the group "reassures prospective members that only 25% of its swimmers do compete," according to Kevin Helliker of the WALL STREET JOURNAL. U.S. Masters Swimming Exec Dir Rob Butcher said th ...

Tags: Leagues and Governing Bodies

08/04/15
James Sues Fox Sports For Discrimination

In Dallas, Robert Wilonsky reports football analyst Craig James has "sued former employer Fox Sports, saying it was religious discrimination that led to his firing two years ago" from FS Southwest. The lawsuit asserts that opinions James "voiced about gay marriage during his campaign for U.S. S ...

Tags: Media

08/04/15
Speed Reads....

The 49ers yesterday moved practice “to their adjacent practice fields” after portions of the grass field at Levi’s Stadium “were ripped up during the first two practices of training camp.” The location for the team’s practice today has not been determined ( S.F. ...

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