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04 / 18 / 14

Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Taylor at 704-973-1525 or  htaylor@sportsbusin...

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04/18/14
Speed Reads....

Disney's cable operations reported $6B in operating income, a 6% increase, for FY '13 ending Sept. 28. The unit includes ESPN, Disney Channel, ABC Family and others ( REUTERS, 4/17 ). The American Athletic Conference has formally announced that it will "return the 2015 AAC women’s basketb ...

04/18/14
Bacardi Sponsors New NBA Lifestyle Site

Complex Media is launching a new NBA-themed website called Triangle Offense that will "carry ads for only Bacardi Flavored Rum for the next nine months," according to Michael Sebastian of AD AGE. The site is meant to "cover the league without dwelling on saturated areas" like stats and schedules, in ...

Tags: Marketing and Sponsorship, NBA

04/17/14
Sprint Ad Featuring Durant Debuts Tonight

Thunder F Kevin Durant appears in “the latest TV advertisement from Sprint, which begins airing tonight across network and cable TV.” Durant is “the first athlete to star in the new episodic Frobinsons campaign for Sprint.” In addition to TV, Durant “will be featured ...

04/17/14
Newest ESPN "30 For 30" Stars Bad Boy Pistons

ESPN tonight will debut its latest "30 for 30" documentary – "Bad Boys" – which profiles the Pistons of the late '80s and early '90s. The film features interviews with former players Isiah Thomas , Bill Laimbeer , Joe Dumars , Dennis Rodman , Adrian Dantley , Mark Aguirre , Micha ...

04/17/14
Pirates Sign Sponsorship With FedEx Ground

The Pirates have signed a sponsorship agreement with FedEx Ground for the '14 season that will see the company receive signage in PNC Park and on-air mentions during all radio broadcasts. FedEx Ground will launch a program in which it will make a $200 donation to the Miracle League of South Hills, P ...

04/17/14
Dierdorf To Call UM Football Games On Radio

The Univ. of Michigan today announced that Pro Football HOFer Dan Dierdorf will be the radio analyst for the school's football games beginning with the '14 season. Dierdorf will join Jim Brandstatter in the booth. Brandstatter will move to the play-by-play position after serving as color comment ...

04/17/14
Swan Racing Re-Evaluating Team's Future

Swan Racing is "re-evaluating its two-car venture" in NASCAR's Sprint Cup Series "after sponsorship failed to materialize." Swan has "fielded Toyotas for rookies Parker Kligerman and Cole Whitt " in its second full season. It "made a splash" at the start of the season by announcing an associate s ...

04/17/14
Louisville Signs $40M Deal With Adidas

Louisville has signed a five-year, $40M shoe and apparel deal "to remain with adidas." The agreement, running through the '18-19 academic year, "ranks among the nation's top five shoe and apparel deals for all college programs." Louisville has been affiliated with adidas for the past 16 years. Louis ...

04/17/14
Twitter Me This

MLB.com Twins beat reporter Rhett Bollinger : “Looks like we're going to have the coldest regular season game ever played outdoors in Minnesota. Game time temp will be 31 degrees. The previous record for coldest outdoor game in Minnesota was 32 degrees set on May 2, 1967 at Metropolitan S ...

04/17/14
Buzzer Beaters

The Coyotes announced a multiyear agreement with Fanatics Retail Group to manage the team's retail store at Jobing.com Arena. Fanatics Retail Group is the business division of online retailer Fanatics.com ( Coyotes ). The Southland Conference ha ...

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