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TBS, CBS See Record Overnight Rating For Sweet 16 Thursday Night Games

Published in SportsBusiness Daily on 03 / 27 / 15

CBS and Turner on Thursday night extended its record-setting audience for the NCAA Tournament, as the four game on the opening night of the Sweet 16 combined to average a 9.1 overnight rating on CBS and TBS. That marks a record overnight for Sweet 16 Thursday, dating back to '91. The 9.1 also is up ...

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Tags: Media, NCAA, CBS, TBS/TNT

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Media Notes

In N.Y., Bob Raissman writes the Mets currently have a more "compelling TV property headed into the regular season" than the Yankees. Things "have been turned upside down," and with "expectations raised, the Mets are walking the high wire without a safety net." Raissman: "Until further notice, ...

Tags: Media

ESPN To Integrate Outbrain Content Online

ESPN and content-recommendation platform Outbrain on Thursday announced that the two "signed a multi-year, global deal" in which Outbrain will be "integrated into ESPN's in-house sales platform," according to Michelle Castillo of ADWEEK. The deal will allow third-party content "to be seeded natively ...

Tags: Marketing and Sponsorship, ESPN

Beckham-Branded Products Headed To China

David Beckham -branded products are "set to head to China" in a few months when Global Brands Group Holding, his new Hong Kong-based joint venture partner, "rolls out its goods." Global Brands CEO Bruce Rockowitz said that the venture "will focus on developing Beckham-branded consumer products in ...

Speed Reads....

The Galaxy and StubHub Center have “lifted sanctions” on the Angel City Brigade (ACB) supporters group. MLS and the Galaxy earlier this year announced that ACB “would be losing its supporters privileges for the first eight games” of the ’15 season ( OREGONLIVE.com, 3/2 ...

Rousey Signs Multi-Fight Deal With UFC

UFC officials confirmed that Ronda Rousey has "signed a new contract with a multi-fight deal in place." Rousey on Wednesday revealed on ESPN's "First Take" that she "recently renegotiated her contract with the UFC and signed on for several more fights." Meanwhile, she is "incorporating her fast fi ...

Vikings Increase Stadium Contribution

The Vikings and the Wilf family today will reveal at a Minnesota Sports Facilities Authority meeting that they “will contribute an additional $19.5 million to the team’s new stadium.” The funds will be directed “toward plaza enhancements, food service equipment, seat upgrad ...

Vikes Selling Personalized Bricks At New Venue

The Minnesota Sports Facilities Authority on Thursday began selling bricks -- or pavers -- for the new Vikings stadium that will cost bewteen $160 and $360 and "be installed in front of the big pivoting glass doors near the west plaza," according to Nick Halter of the MINNEAPOLIS/ST. PAUL BUSINESS J ...

Tags: Minnesota Vikings, NFL, Facilities

Banks Using Athletes To Grow Brand

Pro athletes, past and present, are "showing up more frequently in bank television commercials and advertising campaigns, whether it’s for a small credit union or the state’s largest community bank," according to Deirdre Fernandes of the BOSTON GLOBE. Athletes "provide glamour, excit ...

Tags: Marketing and Sponsorship

Marketplace Roundup

SPORTSBUSINESS JOURNAL's Adam Stern in next week's issue reports Georgia-based telecommunications-equipment company Arris has signed a "new vending contract" with NASCAR. Sources said that Arris will supply the sanctioning body and Sprint Cup Series teams with "telecommunications and broadband-relat ...

Tags: Marketing and Sponsorship

Coyotes' Boynton On Leave Of Absence

Police sources said that Coyotes radio analyst Nick Boynton last night "went on a drunken rampage at the Seneca Buffalo Creek Casino, pushing patrons, calling women vulgar names and fighting with officers." Boynton, who was in town for tonight's Coyotes-Sabres games, then "landed in the city ...

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