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Published in SportsBusiness Daily on 01 / 30 / 15

Jets House, the NFL team's official Super Bowl week hospitality venue, opens in midtown Manhattan. It will operate through Sunday. Richmond County Savings Bank will unveil an extension of its naming-rights deal for the Single-A New York-Penn League Staten Island Yankees' ballpark in St. George. T...

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01/29/15
Seahawks Brand Still Has Room To Grow

The Seahawks’ quest to become back-to-back Super Bowl champions has "expanded the team’s marketing base and promises the financial spoils that come with that," but experts say that the team's brand "still has room to grow," according to a front-page piece by Geoff Baker of the SEATTLE TI ...

Tags: Franchises, Seattle Seahawks, NFL

01/29/15
Pernetti Leaving NYC FC For IMG College

IMG College is putting former Rutgers AD TIM PERNETTI in charge of its multimedia business, which includes the rights to more than 90 colleges and conferences. Pernetti, who resigned from Rutgers in April '13, will be President of Multimedia at IMG College. He will report to both IMG College Presi ...

Tags: People and Pop Culture, IMG

01/29/15
NFL, USA Football Teaching Moms About Game's Safety

The NFL through USA Football has targeted mothers through a series of safety clinics "to reassure them that the game can be safe," the latest effort to "combat the toll that concussions have taken on the sport," according to a front-page piece by Ken Belson of the N.Y. TIMES.  Al ...

Tags: Leagues and Governing Bodies, NFL

01/29/15
Rogers Wins World Cup Of Hockey TV Rights

TSN "believes it took another shot to the chin from the NHL after failing to win the broadcast rights" to the '16 World Cup of Hockey, which were awarded to Rogers, according to David Shoalts of the GLOBE & MAIL. Sources said that Bell Canada President & CEO George Cope, whose company i ...

Tags: TSN, Rogers Communications, NHL, Media

01/29/15
NBC Sells Out Of Super Bowl Ad Inventory

NBC has officially sold out of advertising inventory for Sunday’s Super Bowl XLIX, with a little over 70 total units being purchased. NBC Sports Exec VP/Sales & Sales Marketing Seth Winter called it a “very satisfying day,” as the net was able to maintain its reported $4.5M a ...

Tags: Marketing and Sponsorship, NBC, Super Bowl

01/29/15
Daily Download....

Seahawks RB Marshawn Lynch and Patriots TE Rob Gronkowski  will appear on the "Clueless Gamer" feature in tonight's episode of TBS' "Conan" at 11:00pm ET. The show released this preview video online.

01/29/15
Hyundai Names David Feherty Endorser

Hyundai today named on-air personality  David Feherty the company's first golf ambassador. As the face of Hyundai Golf, he will star in new ads premiering on TV this week on his Golf Channel show "Feherty." In the spots for the Genesis model, Feherty provides "driving tips" to customers, playi ...

01/29/15
MLS Sells YouTube Channel KickTV

MLS today announced that it has sold its premium YouTube channel KickTV to Copa90, a London-based global soccer media platform. Terms of the deal were not disclosed, but MLS will retain a minority stake and hold a board seat at the newly created company, according to MLS Business Ventures Presi ...

Tags: Media, MLS, YouTube

01/29/15
Dover Motorsports Reports Q4 Earnings

Dover Motorsports today reported its Q4 and full-year results for FY '14, with revenues and expenses both increasing for the quarter ending Dec. 31. Q4 revenues were $157,000, compared to $129,000 in Q4 '13. Operating and marketing expenses increased to $990,000, up from $853,000 in the year-ago per ...

01/29/15
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