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Comcast Business To Provide High-Speed Ethernet At NASCAR Tracks

Published in SportsBusiness Daily on 05 / 28 / 15

Comcast Business this afternoon is announcing that it will provide one-gigabit Ethernet connections at five NASCAR-hosting tracks in a bid to enhance communications between sanctioning-body officials, teams and broadcast partners during races. The services will be provided at ISC’s Martinsvill...

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Arrests Unlikely To Affect Women's World Cup

The Canadian Soccer Association yesterday said that the arrest of several top FIFA and FIFA-related marketing officials "won't impact" the upcoming Women's World Cup, which takes place in six Canadian cities starting June 6, according to Keaton Robbins of the OTTAWA SUN. The CSA last night in ...

Tags: Events and Attractions, FIFA World Cup

Walter Byers Passes Away At The Age Of 93

WALTER BYERS , the first Exec Dir of the NCAA who spent 36 years "leading and shaping the organization that oversees college athletics," died Tuesday at his home in Emmett, Kan., at the age of 93, according to Jim O'Connell of the AP. Byers' son, FRITZ , said that his father died when a "urinary t ...

Tags: People and Pop Culture, NCAA

Sports Deals A Big Differentiator For Reese's

In candy, the most impulse-driven consumer-products category, sports has been a powerful differentiator for Reese's. Beginning in '08, The Hershey Co. began with an NCAA rights deal. It has since multiplied that investment by adding sponsorships, including ESPN's "College GameDay" and the CFP.  ...

Tags: Brand Engagement Summit

Fox Sports' World Cup HQ Wrapping Up Construction

A two-story, stone-and-wood, sloped-roof structure "rapidly taking shape at the north end of Jack Poole Plaza" will serve as Fox Sports’ media HQ for the month-long FIFA Women’s World Cup that begins June 6, according to Bruce Constantineau of the VANCOUVER SUN. Fox Sports Senior VP/Comm ...

Tags: Fox, FIFA World Cup, Media

Spieth Making Most Of AT&T Deal

Golfer Jordan Spieth, given his "rapid rise to world No. 2, his clean-cut image and his ability to connect with consumers of all ages," is a "marketer's dream," according to Bill Nichols of the DALLAS MORNING NEWS. Spieth possesses "many of the on-course characteristics that fueled Tiger Woods& ...

Tags: Marketing and Sponsorship, ATT

CONCACAF Targeted In FIFA Investigation

Of the 14 men named as defendants in the FIFA scandal , "all but two of them are citizens of Latin American and Caribbean nations, a reflection of the investigation’s focus on corruption" among CONCACAF's member nations, according to Simon Romero of the N.Y. TIMES. From soccer "powerhous ...

Tags: Leagues and Governing Bodies, FIFA, CONCACAF

Kentucky Speedway To Host Music Fest

Kentucky Speedway yesterday announced the facility's "first music festival set to draw big names from Aug. 28-30," according to Jonathan Lintner of the Louisville COURIER-JOURNAL. Acts such as Green Day, Kings of Leon and Miranda Lambert have been booked for the NiFi Music Festival at the track ...

Tags: Facilities

Are Russia, Qatar World Cups In Jeopardy?

The "steady stream of criticism" against the '22 World Cup being held in Qatar "has now exploded into a dramatic threat" to the event after FIFA officials were arrested on corruption charges  and a Swiss criminal investigation was launched in ...

Tags: FIFA, FIFA World Cup, Events and Attractions

Pat O'Conner Named MiLB Enterprises President

MiLB President PAT O'CONNER has also been named president of MiLB Enterprises following the departure of CMO MICHAEL HAND . O'Conner, president of MiLB since ‘07 and the organization's COO for 14 years before that, will now also add the duties of running the affiliated minors' marketing arm ...

Tags: People and Pop Culture, MLB

MLB Attendance Flat After Two Months

MLB attendance is flat after nearly two months of the '15 season, with teams averaging 21,195 fans per game. The Royals are seeing a league-best 54% gain in home attendance, with the club now averaging 31,815 fans per game. Other AL clubs seeing strong gains are the Mariners (+33%), Indians (+15%) ...

Tags: Research and Ratings, MLB

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