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Chevrolet Becomes Latest Founding Partner Of Daytona Rising, Gets "Injector" Entrance

Published in SportsBusiness Daily on 07 / 01 / 15

Chevrolet today announced a long-term founding partnership for one of Daytona Int'l Speedway's five "injector" entrances, ensuring an American manufacturer will be well represented at the new $400M Daytona Rising renovation. The Detroit-based manufacturer, which joins Toyota and Florida Hospita...

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Tags: Marketing and Sponsorship, Chevrolet, Daytona International Speedway

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Media Notes

MLB President of Business & Media Bob Bowman said that the "key to success in the increasingly competitive digital technology market" is incorporating "variations of distribution and content strategy." Speaking to BTIG analyst Rich Greenfield on the firm's "Screening The Future" webcast series, ...

Tags: Media

Steph Curry Tops In NBA Jersey Sales

Warriors G Stephen Curry had the NBA's most popular jersey from April to June, dethroning Cavaliers F LeBron James, who previously held the top spot since the beginning of the '14-15 season. Rankings are based on overall retail sales on NBAStore.com from April-June. Curry took the top spot for the f ...

Tags: Marketing and Sponsorship, NBA

Twitter Me This....

Buried in Nike news: Board approved $30 million stock award for CEO Mark Parker. Needs to stay five years to get full value. — Matthew Kish (@matthewkish) June 30, 2015 If my Fox Sports Go stream is any indication, we're not ready for an OTT world just yet. — Joe Flint (@JBFlin ...

Morning Hot Reads: Public Personae

The DETROIT NEWS notes Cavaliers Owner Dan Gilbert "has taken a leading role in the city's fight against blight." But his company, Detroit-based Quicken Loans, " had the fifth-highest number of mortgages that ended in foreclosure in Detroit over the last decade ." The HARTFORD COURANT note ...

Minnesota's MLS Bidders Seek More Time

Minnesota's quest for an MLS team "reaches a critical juncture" today, when the ownership group is "expected to ask the league to extend a deadline to show progress on its plans for a stadium in downtown Minneapolis." The deadline was originally set for today. MLS Commissioner Don Garber has "virt ...

Fermata To Handle Notre Dame Licensing

The Univ. of Notre Dame today announced that it has finalized an agreement with Fermata Partners to begin management of the school's trademark licensing program. Notre Dame has 210 licensees that will begin the contract transition process immediately. The school becomes the fifth to align with Atlan ...

UT Teams Make "Vols" Transition

As of today, 17 of the Univ. of Tennessee's 18 intercollegiate men's and women's sports teams "are hereby called Vols." The women's basketball program will keep the "Lady Vols" moniker ( Nashville TENNESSEAN, 7/1 ). The move comes "despite sustained dissent and pressure that began shortly after th ...

ESPN Hires Castro To Host Boxing

ESPN hired Marysol Castro to host “Premier Boxing Champions” and serve as a sideline reporter for the Little League World Series on ESPN. The former news anchor on N.Y.’s WPIX-CW will make her debut July 11 during ESPN’s launch of its "PBC" series. Castro also has had stint ...

Executive Transactions

MSG formally named CAA Managing Partner DAVID "DOC" O'CONNOR President & CEO, replacing TAD SMITH , who " resigned in March after about a year in the position" to take the same role at auction house Sotheby's ( N.Y. TIMES, 7/1 )....The Hawks formally promoted coach MIKE BUDENHOLZER to Pres ...

Tags: People and Pop Culture, Executive Transactions

Lions Set To Host LGBT Pride Night

After hosting "successful LGBT pride nights with three of Detroit's four major professional sports teams, the Detroit Regional LGBT Chamber of Commerce is planning another event, this one in conjunction" with the Lions this fall, according to Dave Birkett of the DETROIT FREE PRESS. Detroit Regional ...

Tags: Franchises, NFL, Detroit Lions

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