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Published in SportsBusiness Daily on 01 / 28 / 15

Sarah Palin should be FIFA president since she can see Russia from her house. — RUSS BENGT$ON (@russbengtson) January 28, 2015 Separate agreement w/ principals of Renegade Sprint Series brings drivers from both series’ together under All Star Circuit of Champions — Jenna Fryer (...

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01/27/15
Kraft Defended Pats For "All The Fans"

Patriots Owner Robert Kraft said that he strongly defended the team’s credibility yesterday amid the ongoing Deflategate controversy for the benefit of coach Bill Belichick and QB Tom Brady , but he also wanted to "do it for all the fans of the NFL," especially Patriots fans. Kraft today ...

01/27/15
Walker Unveils Bucks Arena Funding Plan

Wisconsin Gov. Scott Walker today said that "new growth in income tax revenue" from Bucks players and visiting teams "will generate enough money to cover debt payment" on $220M in state-issued bonds for a new downtown Milwaukee arena. Walker added that he will put his "Pay Their Way" proposal in h ...

01/27/15
Buzzer Beaters....

Blues G Martin Brodeur reportedly is "stepping away from the crease and joining" the team's front office ( SPORTSNET.ca, 1/27 ). Digital sports outlet 120 Sports now has an official destination on Apple TV video devices. The Apple TV channel, built by 120 Sports partner MLBAM, includes much o ...

01/27/15
DraftKings Signs Deal With Steelers

The Steelers have signed an official partnership with daily fantasy sports operator DraftKings. The deal is DraftKings’ third NFL partnership, joining ones with the Patriots and Broncos. DraftKings will receive a variety of signage displays at Heinz Field, provide in-stadium fantasy updates, a ...

01/27/15
Twitter Me This....

NBC has request in to interview Roger Goodell during Super Bowl pregame, don't have definitive answer, yet — Justin Terranova (@NYP_Terranova) January 27, 2015 Oral argument for O'Bannon v NCAA set for 3/17. Case will help shape future of NCAA hoops tourney, which tips off lat ...

01/27/15
Daily Digit....

26  – Consecutive years that Level 3 Communications will have provided broadcast video services for the Super Bowl, including the upcoming game on Feb. 1 ( Level 3 ).

01/27/15
Axalta To Sponsor Pocono NASCAR Race

Axalta Coating Systems and Pocono Raceway today announced a multiyear deal for title sponsorship of the track's June NASCAR Sprint Cup Series race, which will now be called the Axalta "We Paint Winners" 400. This marks the first time Axalta will sponsor a Sprint Cup event. The brand will leverage it ...

01/27/15
Kraft Stands By Patriots In Deflategate

Patriots Owner Robert Kraft yesterday addressed the Deflategate controversy for the first time and "strongly expressed his belief that no league rules were broken" during the Patriots-Colts AFC Championship, according to Michael Whitmer of the BOSTON GLOBE. Kraft read from a prepared statement and t ...

Tags: Franchises, NFL, New England Patriots

01/27/15
NFL To Run Domestic Violence PSA On NBC

The NFL is "backing a public-service announcement" set to air during the Super Bowl broadcast from No More, an umbrella organization for groups "working to combat domestic violence and sexual assault," according to Suzanne Vranica of the WALL STREET JOURNAL. The spot "features a woman talk ...

Tags: Marketing and Sponsorship, NFL, Super Bowl

01/27/15
John Harbaugh To Serve As SB Analyst

Ravens coach John Harbaugh "will work as a pregame analyst" on NBC's broadcast of Super Bowl XLIX, teaming with regular analysts Tony Dungy, Rodney Harrison and host Dan Patrick "as part of a 'Coach’s Clicker' segment," according to Richard Deitsch of SI.com. The usual cast of NBC’s ...

Tags: Media, Super Bowl, NFL, NBC

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