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Subway Gets Last-Minute Deal To Air New Super Bowl SpotPublished in SportsBusiness Daily on 02 / 01 / 15
Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...
Several major corporate sponsors say they plan to bypass the Indy 500 in May and instead go to the new U.S. 500 in Michigan, according to the INDIANAPOLIS STAR-NEWS. Sponsors such as Honda, Toyota, Mi
"Like people had no idea there was a puck on the ice." -- David Letterman, weighing in on FoxTrax (CBS, 1/22).
BUSINESS WEEK profiles the inaugural year of MLS, noting that AT&T, Anheuser-Busch, Kellogg and Nike are each paying up to $2M a year for sponsorship rights, with a deal with Fuji expected soon. Clari
While the late Ewing Kauffman thought the way to sell tickets was to produce victories, new Royals VP/Marketing and Communications Mike Levy says baseball in Kansas City is now in a "new age," and it
ESPN will begin airing promos for its coverage of the Women''s NCAA Basketball Tournament "within the next few weeks or so," according to ESPN Advertising Dir Allan Broce. The ads, produced by Portlan
PepsiCo''s All Sport has inked a 3-year, $1.5M deal with MLS to be the league''s "Official Sports Energy Drink." BRANDWEEK''s Terry Lefton reports Pepsi hopes to "use All Sport as a platform to reach
San Franciscans for Planning Priorities, a group opposed to the Giants'' ballpark initiative is slated to kick off its campaign with a rally Saturday, according to the SAN FRANCISCO EXAMINER. The grou
As part of their ''96 Season Ticket Campaign, the Astros debuted a series of TV spots yesterday featuring four prominent residents and Astros fans: President and Mrs. Bush, former Oilers Coach Bum Phi
Georgia Tech''s Alexander Memorial Coliseum reopened this week after $13M worth of renovations, with the addition of "McDonald''s" on the building. The restaurant chain donated $5.5M for the renovatio
TODAY: CBA Attendance Through January 11 HOME ''95-96 YEAR-TO-DATE ''94-95 AVG. +/- TEAM DATES AVG. TOTAL %CAP AVG. FROM ''94-95 SIOUX FALLS 13 5,200 67,595 81% 5,252 - 1% FORT WAYNE 11 4,868 53,550 7