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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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10/04/96
FRANCHISE NOTES

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Tags: Anheuser Busch, Atlanta Braves, Cablevision, Franchises, Houston Rockets, Los Angeles Dodgers, Madison Square Garden, Minnesota Timberwolves, New York Yankees, News Corp./Fox, NHL, San Diego Padres, Time Warner, YankeeNets

10/04/96
POST-SEASON MLS REFLECTIONS: THEY SHOOT, THEY ....

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Tags: AEG, Franchises, Los Angeles Galaxy, MLS

10/04/96
QUOTE OF THE DAY

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Tags: Front Page, MLB

10/04/96
MARKETPLACE ROUND-UP

Dallas-based Mouse Products has announced the addition of MLB Properties to their line of Team Mouse "officially licensed computer and office accessories." Under the agreement, Mouse Products will mar

Tags: Chicago Bears, Green Bay Packers, MLB

10/04/96
FLYERS READY TO DROP PUCK ON THE SEASON WITH NO TV DEAL

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Tags: ABC, Canadian Broadcasting Corp., CBS, Comcast-Spectacor, ESPN, MLB, NBA, NBC, News Corp./Fox, NHL, Philadelphia Flyers, Media, Viacom, Walt Disney

10/04/96
AFLAC LOOKS FOR AWARENESS HR WITH MLB PLAYOFFS AD TIME

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Tags: LA Angels, Anaheim Sports, Atlanta Braves, Chicago Cubs, Chicago White Sox, Miami Marlins, MLB, News Corp./Fox, NFL, Oakland Athletics, TBS/TNT, Time Warner, Walt Disney

10/04/96
THE SPORTS BUSINESS DAILY'S BLACKOUT MONITOR

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Tags: NBC, News Corp./Fox, NFL, Media, TBS/TNT

10/04/96
WALK TALK: MEDIA REACTION TO MLB UMPIRE'S THREAT TO WALK

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Tags: ABC, Baltimore Orioles, CBS, ESPN, Leagues and Governing Bodies, MLB, New York Yankees, Viacom, Walt Disney, YankeeNets

10/04/96
NFL ON THE RADIO DIAL: TODAY THE NFC

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Tags: Anheuser Busch, Bank of America, Coca-Cola, DaimlerChrysler, Dr Pepper/7UP, General Motors, GTE, McDonalds, NFL, Sears, Media, Sprint, Toyota

10/04/96
BALTIMORE PLANS NEW ARENA AS EVENTUAL HOME FOR NBA?

City officials have prepared plans for a new 20,000-seat sports arena in downtown Baltimore to be completed "within five to 10 years" to house a possible new NBA team, as well as the city''s current m

Tags: Baltimore Ravens, Facilities, NBA

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