Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
The Braves-Dodgers Game 2 last night did not sell out, attracting 51,916 at 56,000-seat Dodger Stadium (THE DAILY). ...The crowd of 56,752 at Busch Stadium for Game 2 of the Padres- Cardinals was the
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Noting the MLS Clash "scored one of the biggest upsets in Northern California history" by making people "care about soccer," Mark Purdy of the SAN JOSE MERCURY NEWS reviews the league''s inaugural sea
"We''ve had a rough week." -- MLB Exec Dir of PR Rich Levin (DALLAS MORNING NEWS, 10/4).
Dallas-based Mouse Products has announced the addition of MLB Properties to their line of Team Mouse "officially licensed computer and office accessories." Under the agreement, Mouse Products will mar
As of today there is no broadcast agreement between Prism and the Flyers, and the team intends to produce the telecasts of its 46 home games and distribute them to area cable operators, according to M
Columbus, GA-based Aflac Insurance has signed an ad deal with Fox "estimated" to be worth more than $1M, according to Garrison Wells of the Columbus LEDGER-ENQUIRER. The ads will run during the divisi
The following NFL games failed to sell out this weekend and will be blacked out in their home markets (THE DAILY). GAME LOCAL TIME NETWORK Carolina at Minnesota 12:00 Fox Atlanta at Detroit 1:00 Fox J
Media reaction continued as the Alomar-umpire controversy continued to cloud MLB''s postseason. In Philadelphia, Jayson Stark writes, "There is no shortage of reasons this mess hasn''t gone away yet,
THE SPORTS BUSINESS DAILY surveyed each NFL team and their radio broadcasts partners for the ''96-97 season. Listed below are the NFC teams'' flagship station(s), # of stations in the network, partial
City officials have prepared plans for a new 20,000-seat sports arena in downtown Baltimore to be completed "within five to 10 years" to house a possible new NBA team, as well as the city''s current m