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Published in SportsBusiness Daily on 01 / 19 / 18

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03/27/03
Media Notes

Disney and DirecTV "reached a truce" yesterday, and DirecTV will continue to carry the ABC Family Network and "other Disney-owned networks." DirecTV "threatened to drop" the ABC Family Channel by the

Tags: ABC, Basketball, Boxing, CBS, Colleges, DirecTV, ESPN, Football, HBO, Kansas City Royals, NCAA, Oakland Raiders, Media, Viacom, Walt Disney

03/27/03
THE DAILY Goes One-On-One…

As Bank of America Senior VP & Sponsorship Marketing Exec, DOCKERY CLARK pilots a sponsorship roster that includes high-profile events such as the Olympics and the title sponsorship of the PGA Tour''s

Tags: Bank of America, Basketball, Coca-Cola, Colleges, Football, Golf, Horse Racing, MasterCard, Nike, PGA Tour, San Francisco Giants, Sports Illustrated, People and Pop Culture, Tampa Bay Buccaneers, US Airways, USOC, Visa

03/27/03
Sorenstam Wearing Callaway

Sorenstam Will Wear Callaways During ‘03 LPGA Tour player Annika Sorenstam has signed on to wear Callaway Golf shoes this season. She wore the shoes in competition for the first time during last week'

Tags: Bank of America, Callaway Golf, Golf, LPGA, Nabisco, Nike, PGA Tour

03/27/03
Best Damn Sponsorship Analysis

In an exclusive study for THE DAILY, CT-based Sponsorship Research Int''l (SRi) monitored the exposure received by Labatt products via the beer company''s product immersion deal with FSN''s "BDSSP." S

Tags: ESPN, Labatt Brewing, Walt Disney

03/27/03
Advertise With The Daily

The leading publications on the business of sports, The Sports Business Daily and SportsBusiness Journal, provide the preeminent online destination for the most current and comprehensive package of ne

Tags: Classified Advertisements

03/27/03
Names In The News

During a news conference yesterday in N.Y., National Council of Women''s Organizations Chair MARTHA BURK said that she believes "it''s insulting that Augusta National excludes women when female soldie

Tags: Arizona Diamondbacks, Baseball, Basketball, Colleges, Denver Broncos, ESPN, Football, NCAA, Soccer, People and Pop Culture, Viacom, Walt Disney

03/26/03
NASCAR On Fox Growth

The following lists the Nielsen metered markets where "NASCAR On Fox" has witnessed the highest ratings growth against last year. The Daytona 500 is excluded from the analysis, as the race alternates

Tags: Motorsports, NASCAR, NBC

03/26/03
League Notes

USA TODAY''s Oscar Dixon reports that the WNBA and the WNBPA met yesterday in N.Y. "for the fourth time in three weeks, and while there is no deal, they have exchanged several proposals." With the WNB

Tags: Basketball, Formula One, Hockey, Leagues and Governing Bodies, Motorsports, NASCAR, NHL, WNBA

03/26/03
ACHL Switches Playoff Format

The ORLANDO SENTINEL’s Scott Andrea reports that one day before the close of its regular season, the ACHL switched its playoff format, matching the top seeded Orlando Seals with the third-seeded Macon

Tags: Hockey

03/26/03
Marketplace Round-Up

The AVP Pro Beach Volleyball Tour and PepsiCo''s Aquafina today announced a three-year agreement that will make Aquafina a sponsor of the AVP Tour and title sponsor of the Aquafina Shootout, which wil

Tags: AVP, Basketball, Boston Celtics, NBC, PepsiCo, Russell Athletic

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