Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
THE DAILY is seeking entry-level staff writers who will be responsible for the newsgathering, writing and editing of each issue of THE SPORTS BUSINESS DAILY. Applicants should have an excellent knowle
49-year-old George Foreman and 48-year-old Larry Holmes said that they will meet in the ring on January 23, either in Las Vegas or New York, according to Gerald Eskenazi of the N.Y. TIMES. The fight,
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Bulls/White Sox Chair Jerry Reinsdorf was the guest on ESPN''s "Up Close" and said he would not sell the Bulls to concentrate on the White Sox: "I think they''re a tandem. There are a lot of off the f
Former Nike Worldwide Ad Dir Joe McCarthy, who is serving as a consultant to Leo Burnett, played a "key role" in the agency''s recent landing of the $15-$20M Fila USA account, according to Scott Hume
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The Metropolitan Sports Facilities Commission (MSFC) "offered Wednesday to drop its lawsuit against the Twins in exchange for the team making a commitment to stay in Minnesota for at least two more se
MSG Network rehired Marv Albert nearly 10 months after the sportscaster resigned following a guilty plea to a misdemeanor assault charge, according to Richard Sandomir of the N.Y. TIMES. Albert will h
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Due to the reaction of its affils, ABC "has backed away" from using ESPN in the title of its "Monday Night Football," according to Richard Huff of the N.Y. DAILY NEWS. ABC "will give exposure" to ESPN