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Friday Boxing announcer  Michael Buffer  will ring the NASDAQ Closing Bell to celebrate Saturday’s Gennady Golovkin - Daniel Geale championship bout at MSG. Late WGN Cubs and White Sox TV and radio announcer Jack Brickhouse will be honored during the afternoon Cardin...

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04/16/97
EXECUTIVE TRANSACTIONS

CA-based Easton Sports hired PAM NEWTON as Promotions Manager/Women''s Sports to manage and coordinate all women''s fastpitch softball sponsorships and promotions. Newton is a former member of the USA

Tags: People and Pop Culture

04/16/97
STATE FAIRS: FROM SMELLY SNEAKER CONTEST TO NBA JAM SESSION?

As pro sports leagues "mature and competition for a share of consumers'' leisure time grows, pro sports leagues are acting increasingly like brand marketers," according to Jeff Jensen of AD AGE. Leagu

Tags: McDonalds, MLB, NBA, News Corp./Fox, NFL, NHL

04/16/97
TIGER SPEAK: WOODS ADVISORS TAKE SLOW ROAD ON ENDORSEMENTS?

Tiger Woods is currently hitting with a Titleist 3-wood and putter and Cobra driver, but he "has been playing with Mizuno irons," despite his deal with American Brands, according to George Lazarus of

Tags: Acushnet, IMG, Nike

04/16/97
THE NHL PLAYOFF TICKET TRACKER: WHO'S FEELING CUP CRAZY?

THE DAILY examines ticket availability for Games One & Two of the first round of the NHL playoffs. The following teams are opening their series at home. Ticket sales are through Tuesday evening.  

Tags: Anaheim Ducks, Anaheim Sports, Buffalo Sabres, Colorado Avalanche, Comcast-Spectacor, Dallas Stars, Detroit Red Wings, Franchises, New Jersey Devils, NHL, Philadelphia Flyers, Southwest Sports Group, Walt Disney, YankeeNets

04/15/97
PRESIDENT CLINTON LEADS JACKIE ROBINSON CELEBRATION TONIGHT

"Months of planning and anticipation will culminate in tonight''s Jackie Robinson celebration, making Shea Stadium the place to be for the first time in years," according to John Harper of the N.Y. DA

Tags: Anheuser Busch, ESPN, Leagues and Governing Bodies, Los Angeles Dodgers, MLB, New York Mets, News Corp./Fox, Walt Disney

04/15/97
EXECUTIVE TRANSACTIONS

USA Hockey named Islanders GM MIKE MILBURY as GM of the ''97 U.S. National Team (USA Hockey)....The NCAA named ELSA KIRCHER COLE as General Counsel. Cole will be responsible for management of all lega

Tags: MLS, NBC, NCAA, New York Islanders, News Corp./Fox, People and Pop Culture

04/15/97
TIGER, PART I: LIGHTS, CAMERA, ACTION FOR 21-YEAR-OLD

One day after his historic win at The Masters, Tiger Woods continued to dominate the news. Today''s reports center on his marketability and impact on the game of golf. RIDE THE WAVE: Woods is "ignitin

Tags: ABC, Acushnet, IMG, NBC, New York Mets, Nike, Time Warner, Walt Disney, Wieden Kennedy

04/15/97
NHL ATTENDANCE HITS RECORD FIGURE FOR SECOND YEAR IN A ROW

The NHL''s regular season finished Sunday with a record league-wide attendance figure for the second year in a row. The attendance for the 1,066 games played totaled 17,640,529 in ''96-97, for an aver

Tags: Colorado Avalanche, Edmonton Oilers, Leagues and Governing Bodies, NHL, Phoenix Coyotes

04/15/97
SPONSORS TAKE WAIT-AND-SEE STANCE ON DALY ENDORSEMENTS

Sponsors of PGA Tour golfer John Daly "are supporting him publicly" as he participates in alcohol rehabilitation, but "small doubts have begun to appear," according to Adam Barr of GOLFWEEK. Daly''s "

Tags: PGA Tour, Reebok

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