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Published in SportsBusiness Daily on 01 / 16 / 18

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03/23/04
Marketplace Round-Up

New England-based sporting goods retailer Olympia Sports has signed on as title sponsor of NESN's expanded 60-minute Red Sox pre-game show. The show will be called the "Olympia Sports presents The Bos

Tags: Baseball, Boston Red Sox, FIFA, Motorsports, NASCAR, NHRA, Soccer

03/23/04
NCAA Selection Sunday Ratings

The following presents final Nielsen ratings of recent Division I men's and women's basketball tournament field selection shows ( THE DAILY ). YEAR MEN (CBS) RATING/SHR WOMEN (ESPN) RATING (HHs) ...

03/23/04
USPS Exiting Armstrong Deal

The USPS is "poised to abandon its lead sponsorship of Lance Armstrong and the U.S. Pro Cycling Team," according to AD AGE's Teinowitz & Thomaselli, who note USPS' contract ends December 31. Bill Stap

03/23/04
CBS NCAA Tournament Ratings

CBS averaged a 5.5/13 preliminary national Nielsen rating for the first four days of NCAA men's basketball tournament coverage, marking a 53% increase from a 3.6/7 last year and a 6% increase from a 5

Tags: CBS, Colleges, ESPN, NCAA, Media, Viacom, Walt Disney

03/23/04
Fie ...

In a development that raises the bar for Internet sports content deals, Microsoft has signed a two-year pact worth up to $40M to offer live audio and video streams of MLB games. The rights fee model h

03/23/04
Banned Drug Maker Sues NFL

L.A.-based nutritional supplement supplier Formulated Sciences has filed a $13.5M lawsuit against the NFL, claiming the league has "wrongfully banned its products," Democaine and Duzoxin. The complain

Tags: Football, NFL, Philadelphia Eagles

03/23/04
UM Granted Pyramid Release

The Shelby County (TN) Commission agreed to release the Univ. of Memphis basketball team from its 16-year-old contract to play at The Pyramid, according to Jacinthia Jones of the Memphis COMMERCIAL AP

Tags: Colleges, Facilities

03/23/04
McLane Disputes Sale Rumors

Astros Owner Drayton McLane "unequivocally denies any interest in selling the club," and he "laughed off the persistent rumor that he might be on the verge of selling the team to" Landry's Restaurants

Tags: Baseball, Coca-Cola, Franchises, Houston Astros

03/23/04
Jazz Still A Slam Dunk In Utah

The Jazz have sold out 12 games this season, including nine games since January 24, and other than 400 tickets for tonight's game with the Wizards and 500 for a March 31 date with the Hornets, the "re

Tags: Basketball, Franchises, Los Angeles Lakers, NBA, New Orleans Pelicans, Utah Jazz

03/23/04
Executive Transactions

In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports GMR Marketing promoted Exec VP CRAIG CONNELLY to President (SPORTSBUSINESS JOURNAL, 3/22 issue)....Millsport LLC named former Octagon Worldw

Tags: Interpublic Group of Cos., Octagon, People and Pop Culture, Wilson Sporting Goods

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