Featured Story

Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

Read More

More Stories

08/22/97
STADIUM BOARD FAVORS NEW STADIUM FOR BRONCOS OVER RENOVATION

In Denver, the stadium board unanimously rejected renovation of Mile High Stadium yesterday in favor of a new home for the Broncos, according to Ann Imse of the ROCKY MOUNTAIN NEWS. Residents of the s

Tags: Denver Broncos, Facilities

08/22/97
DEVIL RAYS' TACTICS DRAWING CRITICISM FROM LOCAL BUSINESSES

The marketing and business strategies of the Devil Rays are featured in both the ST. PETERSBURG TIMES and the TAMPA TRIBUNE. In the new Pinellas County visitors guide, there will be no pictures of the

Tags: Franchises, PepsiCo, Tampa Bay Rays

08/22/97
IS U.S. OPEN STILL GETTING COLD SHOULDER FROM GIULIANI?

New York City Mayor Rudolph Giuliani "has a longstanding invitation" to speak to inaugurate the Arthur Ashe Stadium at Flushing Meadows on Monday night, but he has not confirmed whether he will attend

Tags: CBS, Leagues and Governing Bodies, USA Networks, USTA, Viacom

08/22/97
MEDIA NOTES

In Miami, Barry Jackson''s column, entitled, "If I Was In Charge," offers advice on how to make TV and radio better. Jackson: "If I''m ESPN/ABC Sports President Steve Bornstein, I pursue CNN''s Fred H

Tags: ABC, ESPN, News Corp./Fox, NFL, Media, Time Warner, Walt Disney

08/22/97
COORS HEADS FOR THE ROCKIES: OPTS OUT OF SILVER BULLETS DEAL

Coors Brewing Co., "which has invested a reported $8 million in the Colorado Silver Bullets women''s baseball team, is terminating its role as chief sponsor," according to Dina Bunn of the ROCKY MOUNT

Tags: Colorado Rockies, MLB, PepsiCo, Reebok

08/22/97
EXECUTIVE TRANSACTIONS

International Motor Sports Group named PETER LYON VP/Legal & Risk Management. He was previously General Counsel/Insurance Manager for the SCCA (IMSG)....The Brewers named SCOTT JENKINS VP/Stadium Ops.

Tags: Anheuser Busch, LPGA, Milwaukee Brewers, NBA, People and Pop Culture

08/22/97
BENTON'S ROCKIES STAKE FOR SALE AS PART OF BANKRUPTCY FILING

Rockies Vice Chair Oren Benton''s 23% stake in the team is up for sale as part of his bankruptcy filing, but it is "unlikely" new owners will invest in the team, according to Al Lewis of the ROCKY MOU

Tags: Colorado Rockies, Franchises

08/22/97
IMPROVING REGIONAL TV BROADCASTS AMONG DRYDEN'S FIRST QUESTS

Maple Leafs President Ken Dryden "is unhappy with the quality" of Leafs'' TV and radio broadcasts "and is doing something about it," according to Ken McKee of the TORONTO STAR. Dryden named his assist

Tags: Canadian Broadcasting Corp., Maple Leaf Sports and Entertainment, News Corp./Fox, Media, Toronto Maple Leafs

08/22/97
N.Y. TIMES REPORTS MLB MAY BECOME LESS RADICAL

MLB''s radical realignment plan (RRA) "has lost momentum" and "strategies have turned to a series of less severe scenarios in an effort to forge a format that can win approval for next season," accord

Tags: LA Angels, Anaheim Sports, Anheuser Busch, Leagues and Governing Bodies, MLB, Walt Disney

08/22/97
IS THE MOUSE SCURRYING TO LAUNCH NEW L.A.-BASED RSN?

It "appears" that Disney "is planning to start another Southern California regional sports network, in one form or another," according to Larry Stewart of the L.A. TIMES. Stewart reports that "it is e

Tags: LA Angels, Anaheim Sports, ESPN, Los Angeles Clippers, Los Angeles Dodgers, Los Angeles Lakers, News Corp./Fox, Media, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug