Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
Revenue earned during the NBA Playoffs this past season "didn''t bring big money" to the Spurs'' "bottom line" because they didn''t play very many home games, according to Travis Poling of the SAN ANT
Ft. Lauderdale SUN-SENTINEL VP & Editor EARL MAUCKER wrote that the paper "received many letters critical of our decision to report" that JULIUS ERVING is the father of tennis player ALEXANDRA STEVENS
The following lists the preliminary overnight Nielsen ratings from select weekend sporting events (THE DAILY). EVENT DATE NET TIME RAT/SHR Tour de France 07/10 ABC 1:00-1:30pm 3.0/9 Women''s World Cup
NEWSWEEK features Brandi Chastain on its cover, replete in her Nike sports bra, under the header, "Girls Rule." TIME features the women''s team celebration under the header, "What A Kick" (THE DAILY).
The Broncos and CO taxpayers will spend $400.8M to build the team''s new football stadium, which is $40.8M more than the $360M price "estimated when voters ... approved a sales tax of a penny on every
The Yankees have "become the first professional sports team to turn cyberspace into a major, seven-figure revenue source," after "licensing their Internet rights" to N.Y.- based American City Studios
USSF women''s pro league development committee Chair Burton Haimes "headed a special meeting" in L.A. Friday about a future women''s professional soccer league, according to Michael Lewis of the N.Y.
A CIVIC AGREEMENT: The Portland (OR) City Council "unanimously approved a preliminary agreement" last week that would allow Portland Family Entertainment (PFE) -- led by Marshall Glickman -- to take o
Atlanta business exec Ray Wooldridge, who recently sold his modular office construction business for $270M, "is in negotiations" with Hornets Owner George Shinn for a stake in the team, according to L
Denver sales exec Richard Bourgeois "has stepped up to the bidding plate with a grass-roots campaign" to buy the Nuggets, Avalanche and Pepsi Center, according to John Accola of the ROCKY MOUNTAIN NEW