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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
"After nearly two years of false starts and hard bargaining, the Islanders finally got new owners yesterday" as New York Sports Ventures (NYSV), a group headed by Steven Gluckstern and Howard Milstein
In N.Y., Larry Brooks writes on the village incident involving the U.S. men''s hockey team: "Something about this team went very, very wrong in Nagano. ... [T]his is a story that''s becoming bigger an
The upcoming negotiations for the NFL.com production contract are examined by Jay Sherman of the HOLLYWOOD REPORTER. The deal, which is "up for grabs in a few weeks, is said to be worth" $2-$10M for "
Although IBM is still advertising on Fox''s NHL telecasts this season, the company "has let loose its grip on category exclusivity," according to Langdon Brockinton of MEDIAWEEK. The move has allowed
ANC Sports will supply rotational signage for the ''98 Goodwill Games, July 19-August 2 in NYC. The deal will place rotating boards in many venues, including MSG, Nassau Coliseum and Wollman Rink in C
U.S. Rep. Edward Markey (D-MA) introduced legislation yesterday that would extend federal cable TV rate regulations beyond their expiration date of March 31, 1999. Markey said that "competition hasn''
The NBA has "tried to calm players'' fears" about the Canadian tax system, according to Jackie MacMullan of SPORTS ILLUSTRATED. The league has figured that a Raptor player who "maintains a residence i
Tricon Global Restaurants, the exclusive fast-food partner of the NCAA, will run promotions for its Taco Bell, KFC and Pizza Hut chains in conjunction with the NCAA Final Four men''s tournament in Mar
Michael Jordan is the NBA''s highest-paid player for the second straight year, according to USA TODAY''s David DuPree. Jordan will earn $33.14M this season which helps "push the Bulls'' payroll to a l
Palace Sports & Entertainment, owner and operator of the Palace of Auburn Hills, Detroit Pistons, Vipers (IHL), Shock (WNBA), Pine Knob Music Theatre and Meadowbrook Music Festival, seeks an Account E