Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
TV MONITOR: Last night''s 11:00pm ET edition of CNN/SI''s "Sports Tonight" led with Michael Johnson''s record-breaking effort in the 400-meter event at the track and field World Championships and foll
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FL 2012 Olympic officials said that South FL''s "decision to withdraw" from bidding for the 2007 Pan Am Games "won''t hurt [FL''s] efforts" to host the 2012 Olympics, according to Eric Miller of the T
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NFL: In Minneapolis, Vikings GM Tim Connolly said that the sound in the Metrodome "was turned down" 20% last night during the Eagles-Vikings game after the team received complaints from season-ticket
WTA Tour players, "with a blend of talent, verve and sassiness, ... have edged ahead of the men in charisma and public appeal," and now corporations "no longer hesitate" to sign them as spokespeople,
The IRL, now in its fourth year, "has endured the embarrassing growth spasms of a new race series, but it''s most amazing stunt to date is it''s still here," according to Tim Bergsten of the ROCKY MOU
NY-based telecom company Choice One Communications has signed a deal with the Bills to provide "telephone and Internet services" for Ralph Wilson Stadium, the Bills'' administration offices, and sales
GOLF: In Atlanta, Glenn Sheeley wrote that 2001 PGA Championship Exec Vice Chair Don Moss said that half of the corporate hospitality at the Atlanta Athletic Club, with packages "that run as high as"
SOUND CHECK: RFK Stadium officials said that the stadium "is structurally sound," a day after "chunks of concrete peeled off the underside of the stadium''s upper deck and struck empty seats below" du
Houston Mayor Lee Brown "is considering tearing down the Compaq Center, then offering the land and cash in return for some choice downtown property for a new arena," according to sources of John Willi
Hurricanes CEO Dean Jordan said yesterday that season- ticket sales for the team have surpassed 4,000 and suggested that the figure "could be closer to" 6,000, according to Cecil Harris of the Raleigh