Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

08/27/99
MEDIA NOTES

TV MONITOR: Last night''s 11:00pm ET edition of CNN/SI''s "Sports Tonight" led with Michael Johnson''s record-breaking effort in the 400-meter event at the track and field World Championships and foll

Tags: ABC, Arizona Diamondbacks, Boston Celtics, Chicago Cubs, Cincinnati Reds, ESPN, Miami Marlins, Kansas City Royals, NASCAR, NBC, News Corp./Fox, NFL, NHL, Sports Illustrated, Media, Time Warner, Walt Disney, Washington Redskins

08/27/99
WILL PAN AM BAILOUT HURT FLORIDA 2012'S OLYMPIC BID?

FL 2012 Olympic officials said that South FL''s "decision to withdraw" from bidding for the 2007 Pan Am Games "won''t hurt [FL''s] efforts" to host the 2012 Olympics, according to Eric Miller of the T

Tags: Events and Attractions

08/27/99
FRANCHISE NOTES

NFL: In Minneapolis, Vikings GM Tim Connolly said that the sound in the Metrodome "was turned down" 20% last night during the Eagles-Vikings game after the team received complaints from season-ticket

Tags: Dallas Cowboys, Franchises, Minnesota Vikings, NFL, Ottawa Senators, Philadelphia Eagles, Pittsburgh Steelers, San Diego Padres, Seattle Seahawks, Vulcan Ventures

08/27/99
MAJOR CORPORATIONS ARE REACHING OUT TO POPULAR WTA PLAYERS

WTA Tour players, "with a blend of talent, verve and sassiness, ... have edged ahead of the men in charisma and public appeal," and now corporations "no longer hesitate" to sign them as spokespeople,

Tags: American Express, Washington Nationals, Wilson Sporting Goods, WNBA

08/27/99
IRL HANGING IN THERE IN YEAR FOUR; WILL THIS TREND CONTINUE?

The IRL, now in its fourth year, "has endured the embarrassing growth spasms of a new race series, but it''s most amazing stunt to date is it''s still here," according to Tim Bergsten of the ROCKY MOU

Tags: ABC, Champ Car World Series, ESPN, IndyCar, Leagues and Governing Bodies, Walt Disney

08/27/99
BILLS SELECT CHOICE ONE AS STADIUM, OFFICE TELECOM PROVIDER

NY-based telecom company Choice One Communications has signed a deal with the Bills to provide "telephone and Internet services" for Ralph Wilson Stadium, the Bills'' administration offices, and sales

Tags: Buffalo Bills, Wilson Sporting Goods

08/27/99
LEAGUE NOTES

GOLF: In Atlanta, Glenn Sheeley wrote that 2001 PGA Championship Exec Vice Chair Don Moss said that half of the corporate hospitality at the Atlanta Athletic Club, with packages "that run as high as"

Tags: Leagues and Governing Bodies, News Corp./Fox, NFL, PGA Tour, USTA

08/27/99
FACILITY NOTES

SOUND CHECK: RFK Stadium officials said that the stadium "is structurally sound," a day after "chunks of concrete peeled off the underside of the stadium''s upper deck and struck empty seats below" du

Tags: Detroit Lions, ECHL, Facilities, Gale Force Holdings, MLS, Philadelphia Phillies, R J Reynolds, San Antonio Spurs, Speedway Motorsports Inc.

08/27/99
NEW HOUSTON ARENA PLAN INVOLVES TEARING DOWN COMPAQ CENTER

Houston Mayor Lee Brown "is considering tearing down the Compaq Center, then offering the land and cash in return for some choice downtown property for a new arena," according to sources of John Willi

Tags: Edmonton Oilers, Facilities, hp, Houston Rockets

08/27/99
CANES' TICKET SALES GAIN STRENGTH AS TOTAL SURPASSES 4,000

Hurricanes CEO Dean Jordan said yesterday that season- ticket sales for the team have surpassed 4,000 and suggested that the figure "could be closer to" 6,000, according to Cecil Harris of the Raleigh

Tags: Carolina Hurricanes, Franchises, Gale Force Holdings, NHL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug