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Overnight Ratings: NBCSN Down Slightly For Brickyard 400; UFC Up For Fox Telecast

Published in SportsBusiness Daily on 07 / 25 / 16

NBCSN led all sports telecasts over the weekend with a 2.8 overnight rating for the NASCAR Sprint Cup Series Brickyard 400 yesterday, but that figure is down slightly from a 2.9 last year and down from a 3.2 overnight on ESPN in '14. NBCSN on Saturday afternoon also drew a 1.0 overnight for the Xfin...

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Olympics Nielsen Rating Trends

The following details daily Nielsen ratings for evening Olympics coverage from Salt Lake and Nagano (THE DAILY). ''02 ''98 % +/- Opening Ceremony 25.5/42 17.1/29 +49% 2nd Day 17.1/30 12.3/22 +39% 3rd

Tags: Olympics

Olympic Exposure Analysis

THE DAILY and CT-based Sponsorship Research Int''l (SRi) provide a breakdown of all legible exposure during NBC''s coverage of XIX Winter Games. This includes all branding that received legible exposu

Tags: Coca-Cola, IOC, McDonalds, NBC, Olympics, Visa, Xerox

Cohan's Ownership Reviewed

In an extensive profile of Warriors Owner Chris Cohan, the S.F. CHRONICLE''s Mark Fainaru-Wada noted that since Cohan sued to gain control of the team in ''94, the team has a cumulative record of 182-

Tags: Basketball, Franchises, Golden State Warriors

Marketplace Round-Up

GOLF: In FL, Garry Smits reported that the growth in royalties the PGA Tour received through its Retail Licensing "slowed" in ''01. But the venture "remains one of [the Tour''s] biggest commercial suc

Tags: Football, Golf, New England Patriots, PGA Tour

Morning Buzz, February 12, 2002

  The Daily Insider Morning News & Headlines Tuesday, February 12, 2002 9:00am ET Print The Morning Buzz • Comprehensive Olympic Coverage: Today''s Headlines, Schedules, Forecasts • J

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Executive Transactions

ADDED AXCESS: The SPORTSBUSINESS JOURNAL''s Andy Bernstein reports that GARY JACOBUS is stepping down as Trakus President to join AXCESS SPORTS & ENTERTAINMENT (AS&E), which is run by former Jaguars S

Tags: Football, Jacksonville Jaguars, Motorsports, New England Patriots, People and Pop Culture, Viacom

AT&T-Sprint Olympic Feud

One of the "most intense rivalries at the Winter Games is the icy face-off between" OPUS partner AT&T and USSA sponsor Sprint, which is not affiliated with the Games, according to Michael McCarthy of

Tags: ATT, Olympics, Sprint

Redskins Raise '02 Ticket Prices

The Redskins have raised ticket prices for general admission seats at FedEx Field by $4 apiece next season, the team''s "second such increase in three years," according to Mark Maske of the WASHINGTON

Tags: Baltimore Ravens, Football, Franchises, NFL, Washington Redskins

Charlotte Approves Arena Deal

The Charlotte City Council voted 8-3 last night to approve a $231M arena plan that council members "hope will keep the Hornets in town," according to Markoe & Bonnell in a front-page piece in the CHAR

Tags: Basketball, Franchises, NBA, New Orleans Pelicans

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The Lords Of These Rings U.S. snowboard sweep makes the sport the early story of the ''02 Winter Games. Looking At A Vanilla Sky? THE DAILY''s Olympic panel opines on the marketing buzz of Olympic ath

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