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Beckham Plays Final Game Wearing Specially Designed Adidas Cleats

05 / 19 / 13

David Beckham  yesterday played his final professional soccer game, as fans "chanted his name before the game, and they chanted some more when he was finished." Beckham said, "It's been very special to finish my career here" ( AP, 5/19 ). Beckham reportedly used miadidas.com to design the ...

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05/08/95
SPONSORS ON THE HIGH SEAS: THE UPS & DOWNS OF AMERICA'S CUP

As the America''s Cup entered its final leg in San Diego, ADVERTISING AGE examined sponsors'' support of the event -- a "recent phenomenon" in the Cup''s history. America''s Cup President Charles Nich

Tags: ESPN, Sears, Walt Disney

05/08/95
NFL RE-SIGNS ZENITH DATA; INTERNET SITE A HIT FOR THE DRAFT

The NFL has re-signed Zenith Data Systems as the official computer of the NFL, but only to "a one-year, low seven-figure sponsorship," according to the current issue of ADVERTISING AGE. The NFL is rep

Tags: AT&T, GTE, Hewlett Packard, NFL

05/08/95
MARKETPLACE ROUND-UP

The Angels unveiled their new navy blue uniform tops over the weekend. They will wear them on Saturdays only, both at home and on the road (L.A. TIMES, 5/7)....Just for Feet, the AL-based athletic sho

Tags: Anaheim Angels, Anaheim Sports, Cleveland Indians, PGA Tour, Russell Athletic, Sara Lee, Walt Disney

05/08/95
"NHL ON FOX" DEBUTS ITS PLAYOFF COVERAGE

In Atlanta, Prentis Rogers examines Fox''s first year coverage of the NHL and the network and league hopes for this year''s playoffs. Rogers writes, "If playoff numbers show an increase, and the prime

Tags: Canadian Broadcasting Corp., News Corp./Fox, NHL, Palace Sports & Entertainment, Sports Illustrated, Media, Tampa Bay Lightning

05/08/95
QUOTE OF THE DAY

"After all, this isn''t the major leagues. This is a well-run league." -- New Texas-Louisiana League Commissioner George Will (WASHINGTON POST, 5/7).

Tags: Front Page

05/08/95
NIKE INCREASES EXPOSURE FOR MAGIC'S OTHER MEGA-STAR

Nike is increasing the exposure of Penny Hardaway with a new commercial that debuted this weekend. Hardaway appears in the ad with his mother and grandmother and talks about "how his work ethic made h

Tags: Nike

05/05/95
MARKETPLACE ROUND-UP

Ski manufacturer K2, and their 10-person Molding Team won the ''95 RIT/USA TODAY Quality Cup for manufacturers (USA TODAY, 5/5)....In Houston, Hakeem Olajuwon is featured in a full-page ad for Oshman'

Tags: Fortune Brands/Acushnet, NASCAR

05/05/95
NEW JORDAN NIKE AD TO PREMIER SUNDAY

Nike will air their first ads featuring Michael Jordan on Sunday since his return to the NBA, according to Melanie Wells in this morning''s USA TODAY. The ad "will spoof" on Jordan''s retirement from

Tags: NBA, NBC, Nike

05/05/95
MN GROUP STEPS FORWARD; JETS BID FAREWELL TO WINNIPEG

Metropolitan Sports Facilities Commission Chair Henry Savelkoul will recommend to MN Gov. Arne Carlson and legislative leaders today that the state "should buy an equity stake or ''contract interests'

Tags: Anaheim Ducks, Anaheim Sports, Dallas Stars, Franchises, New York Jets, NHL, Southwest Sports Group, Walt Disney

05/05/95
MEDIA NOTES

In Atlanta, Prentis Rogers writes that despite all the "splendid variety" of sports programming this weekend, "this will still be considered Derby weekend." However, the Kentucky Derby has not pulled

Tags: CBS, Comcast-Spectacor, Sports Illustrated, Media, Time Warner, Viacom, Washington Capitals

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