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Friday Boxing announcer  Michael Buffer  will ring the NASDAQ Closing Bell to celebrate Saturday’s Gennady Golovkin - Daniel Geale championship bout at MSG. Late WGN Cubs and White Sox TV and radio announcer Jack Brickhouse will be honored during the afternoon Cardin...

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03/11/98
MARKETING 101: NEW PUMA ADS GO BACK TO BASKETBALL BASICS

Puma''s new basketball ad campaign "forgoes pro endorsers in favor of the potentially risky strategy of using high-school" basketball players, according to Jeff Jensen of AD AGE. The "Back to the Game

Tags: NBA, NCAA, Puma

03/11/98
MEDIA NOTES

NEW KID ON THE BLOCK: ESPN Magazine was profiled in the "In Focus" section of today''s USA TODAY. ESPN Magazine Exec Editor John Walsh: "We have the mandate to be the print version of ESPN. How do we

Tags: AFL, ESPN, Nashville Predators, NBA, NBC, NHL, Media, Walt Disney

03/11/98
STARMEDIA SEEKS SPORTS JOURNALIST/EDITOR FOR SPANISH SITE

StarMedia, Latin America''s premiere online network, is seeking a sports journalist/editor for our Spanish-language sports service. Candidate must be a fluent Spanish speaker, have two years sports jo

Tags: Classified Advertisements

03/11/98
PROUD TO BE YOUR BUD: A-B RENEWS OPUS PACT THROUGH 2004

Anheuser-Busch has renewed its Olympic sponsorship through the 2004 Games and Budweiser has been named the "official beer sponsor of the U.S. Olympic team" (OPUS). In Utah, Spangler & Riley Roche put

Tags: Anheuser Busch, Bank of America, Home Depot, Olympics, OPUS, US West/Qwest

03/11/98
READY, PEDDIE? RAPTORS PREZ TO HEAD LEAFS, AIR CANADA CENTRE

Raptors President Richard Peddie, who "looked to be first on the firing line" when the Maple Leafs bought his team along with Air Canada Centre last month, yesterday was named interim president and CE

Tags: Franchises, Maple Leaf Sports and Entertainment, Toronto Maple Leafs, Toronto Raptors

03/11/98
MEL KARMAZIN: IS HE SETTING HIS SIGHTS ON THE BIG CHAIR?

CBS Station Group Chair & CEO Mel Karmazin is profiled by Alan Deutschman of NEW YORK, who writes that while Michael Jordan holds the titles of CBS Chair & CEO, there is "no doubt that Karmazin is the

Tags: CBS, Media, Viacom

03/11/98
GOLF AND TENNIS SHOES COSTING MORE AND MORE AS YEARS GO BY

National Sporting Goods Association data gives the comparison in price of 12 types of athletic shoes. The data includes average prices in ''91, ''96 and ''97, as well as the percentage change from ''9

Tags: The Back of the Book

03/11/98
INTO THE WILD: PANTHERS HOLDINGS LOSES TOP EXECUTIVE

RICHARD EVANS, a "high-profile entertainment executive brought in by H. WAYNE HUIZENGA about 18 months ago to run his sports and entertainment division, resigned on Tuesday to pursue private business

Tags: People and Pop Culture

03/11/98
NEW MIAMI HOCKEY TEAM SEEKS TICKET SALES MANAGER

Recently announced ECHL franchise, scheduled to begin play in October, is searching for an aggressive individual who is looking to further a career in a major, warm weather market. Large market ticket

Tags: Classified Advertisements, ECHL

03/11/98
ONLINE NEWS & NOTES

Gillette has launched GilletteSoccer.com in conjunction with the company''s sponsorship of the ''98 World Cup. The site, developed by Think New Ideas with Alta Vista and DoubleClick, will provide matc

Tags: Columbus Blue Jackets, NHL, Media

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